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Figures Preface Part I. Preliminaries The Nature of Popular Culture The Elements of Rhetoric Part II. Rhetoric and Advertising The Rhetoric of Direct Mail: The Verbal Pitch The Rhetoric of Print Advertising: The Visual Pitch The Rhetoric of Television Commercials: The Video Pitch Part III. Rhetoric ...

Figures Preface Part I. Preliminaries The Nature of Popular Culture The Elements of Rhetoric Part II. Rhetoric and Advertising The Rhetoric of Direct Mail: The Verbal Pitch The Rhetoric of Print Advertising: The Visual Pitch The Rhetoric of Television Commercials: The Video Pitch Part III. Rhetoric and Advocacy The Rhetoric of Reviewing: Advocacy, Art, and Judgment The Rhetoric of Speculation: Science and Pseudo-Science, Advocacy and Evidence The Rhetoric of Opinion: Advocacy, Public Affairs, and Logic Part IV. Rhetoric and Entertainment A Listener's Guide to the Rhetoric of Popular Music A Viewer's Guide to the Rhetoric of Television A Reader's Guide to the Rhetoric of Popular Fiction Notes Appendix: Suggestions for Study Select Bibliography on Popular Culture Select Bibliography on Rhetoric Index

Domestic economic and ideological concerns during the Cold War drove many national leaders to promote U.S. international activism. This study presents the domestic sources and goals underlying the creation of America's Cold War policies and the "selling" of those policies to the public. Its ...

Domestic economic and ideological concerns during the Cold War drove many national leaders to promote U.S. international activism. This study presents the domestic sources and goals underlying the creation of America's Cold War policies and the "selling" of those policies to the public. Its examination of the Advertising Council illustrates how those activist international foreign policies reflected the domestic agenda of the Council's private supporters. By cooperating with the Ad Council, the American business community enlisted in the domestic propaganda programs of the wartime and early postwar years in an attempt to defeat the continued threats they perceived from the New Deal. This emerges as a central goal and consequence of advertising's promotion of President Truman's Cold War policies.

This text introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The focus is on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations. In his exploration of ethical ...

This text introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The focus is on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations. In his exploration of ethical issues and media, author Thomas Bivins guides students to understand not what the "right" answers are, but to identify those answers that are most appropriate within the given context. Identifying those to whom the answers are the most appropriate is a major concern of this book. Readers come away with a greater appreciation for the complexities of making a moral decision and develop a personal "yardstick" by which to measure their decisions. The chapters in this text offer insights on: similarities and differences among the ethical dilemmas faced by the mass media; common ground on which to evaluate media behavior; media obligations; professional ethics; ethical theory and its application to the modern media; and considerations of truth and harm. This text has been developed for courses covering ethics in public relations, advertising, and journalism. Offering valuable lessons applicable to all forms of communication, Mixed Media serves as a critical starting point for understanding and developing answers to ethical questions. These lessons serve not only to better students' ability to make ethical decisions, but also to better the media professions as they become practitioners in the mass media industry.