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A practical guide to winning the public relations war in business In the Court of Public Opinion is a lively and practical guide for anyone involved in high-stakes litigation. Given the increasingly litigious, media-saturated business environment, companies and high-profile individuals need ...

A practical guide to winning the public relations war in business In the Court of Public Opinion is a lively and practical guide for anyone involved in high-stakes litigation. Given the increasingly litigious, media-saturated business environment, companies and high-profile individuals need protection-not just in the courthouses, but in the court of public opinion. Using examples from many of the most famous cases in the past several years, In the Court of Public Opinion contains real-life strategies that CEOs, lawyers, and other executives can use when they find themselves in a high-profile lawsuit. James F. Haggerty, one of the nation's leading attorney/PR pros, offers advice on public relations strategies that will help businesses and individuals save their reputations as well as their livelihood. James F. Haggerty (New York, NY) is an attorney and CEO of the PR Consulting Group in New York. He has been working with legal and litigation issues for more than fifteen years and has been involved in many high-profile legal disputes, including the Ronald Perelman/Patricia Duff divorce and the Screen Actors' Guild strike against the advertising industry. His writing on communications issues has appeared in The New York Times, the National Law Journal, and PR Week.

Applied Public Relations: Cases in Stakeholder Management provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and ...

Applied Public Relations: Cases in Stakeholder Management provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Larry F. Lamb and Kathy Brittain McKee examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices. The cases included here illustrate both specific public relations campaigns and broader business and organizational practices that have public image or public relations implications. Some detail positive, award-winning practices, while others demonstrate practices that were less successful. The cases enable readers to consider explicit public relations choices as well as to analyze and assess the impact of management decisions on relationships with key stakeholders, whether they were designed, implicit, or even accidental. In addition to the cases, each chapter offers an overview of principles associated with relations with a particular stakeholder group and is supplemented with suggestions for additional readings. Reflection questions are offered to prompt thinking and focus discussion. Throughout the text, guest commentaries from leading practitioners and scholars answer questions about the best practices in contemporary public relations. Lamb and McKee have placed special emphasis on public relations as a strategic management function that must coordinate its planning and activities with several organizational units--human resources, marketing, legal counsel, finance, and operations, among others. A commitment to the ethical practice of public relations underlies the book, and students are challenged not only to assess the effectiveness of the practices outlined, but also to understand the ethical implications of those choices. With its practical orientation and scope, Applied Public Relations is an appropriate and useful text for courses on public relations management, public relations cases and campaigns, and business management or integrated communication management.