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Defining planning as an inherent aspect of human life, Branch presents conclusions reached from 20 previous volumes dealing with different aspects and applications of planning, as well as from actual professional planning experiences. He shows how planning has been a directive force during human ...

Defining planning as an inherent aspect of human life, Branch presents conclusions reached from 20 previous volumes dealing with different aspects and applications of planning, as well as from actual professional planning experiences. He shows how planning has been a directive force during human evolution and an intrinsic element in human reactions, actions, and activities.

In recent years, a number of books devoted to a behavior analytic approach to cultural practices have appeared, and this book falls within that domain. At the same time, however, this book is unique in that it minimizes the space devoted to abstract discussion of behavior analytic concepts and ...

In recent years, a number of books devoted to a behavior analytic approach to cultural practices have appeared, and this book falls within that domain. At the same time, however, this book is unique in that it minimizes the space devoted to abstract discussion of behavior analytic concepts and principles. Instead, the authors focus exclusively upon particular cultural practices, which are disparate and drawn from three countries, ranging from public health practices to historical utopian communities to various practices of visual artists, art dealers, and gallery owners. In addition, cultural practices regarding women and the changing Japanese society's effect on Japanese women's behavior are considered. Changes in policies aimed at increasing the birth rate in Quebec are analyzed in behavior analytic terms. The wide range of cultural practices addressed by this book are given coherence by the fact that all are addressed by the various authors in terms of behavior analytic concepts and principles. This book,is further confirmation of the fact, unappreciated by some, that a behavior analytic approach can address practices that consist of the behaviors of large numbers of people. The authors demonstrate that the behavior analytic approach is not culture-bound. Rather, they show that behavior analytic concepts and principles can illuminate human practices in any culture.

Nersesian challenges traditional forecasting methods that rely strictly on econometric models, arguing that they ignore a fundamental aspect of the business cycle--human emotional responses to economic stimuli. Nersesian advocates instead the development of forecasting models that incorporate human ...

Nersesian challenges traditional forecasting methods that rely strictly on econometric models, arguing that they ignore a fundamental aspect of the business cycle--human emotional responses to economic stimuli. Nersesian advocates instead the development of forecasting models that incorporate human behavior into the process, and he provides a tool--computer simulation--which can be used for this purpose. By using simulation to factor potential consumer responses into the forecasting process, Nersesian is able to tie forecasting to the consequences of human behavior and thereby determine the way in which attitudes play a role in affecting the future course of business.