radio ad - Books, journals, articles @ The Questia Online Library

1.

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Radio Active: Advertising and Consumer Activism, 1935-1947

Book by Kathy M. Newman; University of California Press, 2004

Subjects:

Boycotts--United States--History, Consumer Behavior--United States--History, Consumer Protection--United States--History, Radio Advertising--United States--History

Collections: Entire Library

...Advertisers studied the attitudes of radio audiences with one question in...resentful enough of a particular ad, they might stop listening to the show sponsored by the ad, or, worse still, stop buying...all because of an offensive ad, was relatively unfounded...
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Media at War: Radio's Challenge to the Newspapers, 1924-1939

Book by Gwenyth L. Jackaway; Praeger Publishers, 1995

Subjects:

Fiction, Newspapers--History--20th Century, Radio Journalism--History--20th Century

Collections: Entire Library

...journalists at the time of the Press-Radio War, however, did not have...precisely when the conflict between radio and the press became heated...50 percent. While the drop in ad revenue was far greater than...half during this period, radio ad revenue doubled. It is not surprising...
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Louisiana Hayride: Radio and Roots Music along the Red River

Book by Tracey E. W. Laird; Oxford University Press, 2005

Subjects:

Country Music--Louisiana--History And Criticism, Louisiana Hayride (Radio Program)

Collections: Entire Library

...however, no scarcity of airwaves. Radio advertisement sales-and, thus...this trend. Companies spent money on radio ad- vertising both to avoid draconian...took over completely When postwar radio entered the age of the disc jockey...
4.

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Gordon McLendon: The Maverick of Radio

Book by Ronald Garay; Greenwood Press, 1992

Subjects:

Executives--United States--Biography, Mclendon, Gordon, Motion Picture Producers And Directors--United States--Biography, Radio Broadcasting--United States--Biography

Collections: Entire Library

...that KADS and any future radio stations patterned after...newspapers. All-want ad radio, said Gordon, would...he said, "because of radios far lower operating costs...will be enough to support radio want ad stations in markets throughout...
5.

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Listening in: Radio and the American Imagination

Book by Susan J. Douglas; University of Minnesota Press, 2004

Subjects:

Radio Broadcasting--Social Aspects--United States, Radio Broadcasting--United States--History, Radio Programs--United States--History

Collections: Entire Library

...tradition begun fifty years earlier in radio. A former radio announcer, he had an in- stinct...popular cultures most beloved genres, radio comedy in the 1930s. The cen...networks didnt produce radio shows, ad agencies did, with particular products...

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The Early Use of Radio for Political Communication in Australia and Canada: John Henry Austral, Mr Sage and the Man from Mars

Journal article by Ian Ward; The Australian Journal of Politics and History, Vol. 45, 1999

Subjects:

Communication in politics--Evaluation, Electioneering--Evaluation, Radio propaganda--Political aspects, Radio--Political aspects

Collections: History, Entire Library

...77 percent, of Australian homes had radios.(42) As they were later to do with TV, Australians quickly took radio to heart. But there was a period in...too was F.D.R.s "fireside chat" radio talk format? As Levine argues, "large...advertisers were the first to comprehend radios real power",(93) and they then taught politicians that radio could be also used to "sell politicians...
2.

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What Makes a Good Radio Remote: Factors Leading to Perceived Cost-Effective and Well-Received On-Site Radio Promotional Sales Events

Journal article by Jeffrey S. Wilkinson, Benjamin J. Bates, Todd Chambers, Steven R. Mcclung; Journal of Broadcasting & Electronic Media, Vol. 44, 2000

Subjects:

Radio Advertising Bureau--Reports, Radio broadcasting industry--Reports, Radio broadcasting--Influence, Sales promotions--Analysis

Collections: Entire Library

...as how it is perceived by audiences, radio stations, and business clients--must...those conditions that result in successful radio remotes. Research Questions This study...collect and examine the perceptions of radios three most important constituents regarding the radio remote event. These are (1) the stations...
3.

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From Class D to Lpfm: the High-powered Politics of Low-power Radio

Journal article by Alan G. Stavitsky, Robert K. Avery, Helena Vanhala; Journalism and Mass Communication Quarterly, Vol. 78, 2001

Subjects:

Comparative analysis, Congress, Debates, FCC, Federal Communications Commission, Policy making, Power, Radio broadcasting, Radio frequency

Collections: Entire Library

...governments investment in the public radio system; and would limit public radios opportunity to utilize forthcoming...operation of noncommercial radio and TV stations, to be distributed...with helping to assemble the ad hoc collections of educational...impediment, noncommercial radios leading trade organizations...and competitive contemporary radio market, and the powerful NAB...
4.

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The Influence of Organizational Structure on Radio Programming: The Case of Classical Music Radio

Journal article by Titus Levi; Journal of Broadcasting & Electronic Media, Vol. 46, 2002

Subjects:

Public broadcasting--Research, Radio broadcasting industry--Research, Radio stations--Research

Collections: Entire Library

...audience numbers leading to higher ad rates. Television competition...between stations. In classical radio, however, listeners will...such as changes in public radio funding, particularly in public radios efforts to attract more private...appropriate in explaining nonprofit radios subscriber behavior and what...the former point in public radio: contributors are more loyal...
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Macho Media: Unapologetic Hypermasculinity in Vancouver's "Talk Radio for Guys"

Journal article by Simon C. Darnell, Brian Wilson; Journal of Broadcasting & Electronic Media, Vol. 50, 2006

Subjects:

Masculinity--Research, Radio broadcasting industry--Demographic aspects, Radio broadcasting industry--Services, Radio programs--Demographic aspects, Radio programs--Research, Radio programs--Services, Vancouver, British Columbia

Collections: Entire Library

...Brian Wilson On August 6, 2002, "MOJO Radio--Talk Radio for Guys" was launched in Vancouver...release from Corus Entertainment (MOJO Radios owners) that described how the new station...Entertainment, 2002). In this way, MOJO Radio was tactically positioned to reflect mens...

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Match of the Day? in the Not Too Distant Past a Catchy Jingle on a Crackling Radio Ad and Some Good Old-Fashioned Word of Mouth Was the Best Way to Promote a Company. Today However, Exposure, Brand Awareness and Marketability Are the Corporate Watchwords of the Moment as Firms from Argentina to Zambia and Everywhere in between Attempt to Pass Their Key on to Potential Message Customers Worldwide

Magazine article by Rhys Jones; The Middle East, June 2006

Subjects:

Airlines, Corporate sponsorship, Etihad Airways--Advertising, Manchester United--Competitions, Qatar Airways--Advertising, Radio advertising

Collections: Entire Library

...the Not Too Distant Past a Catchy Jingle on a Crackling Radio Ad and Some Good Old-Fashioned Word of Mouth Was the Best...Message Customers Worldwide. by Rhys Jones TRADITIONALLY, RADIO, PRINT and billboard advertising were the most effective...
2.

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Radio: Sometimes an Ad for a Saga Holiday, or Even a Docile Peal of Pan Pipes, Is Definitely Welcome

Magazine article by Rachel Cooke; New Statesman, Vol. 135, January 23, 2006

Subjects:

Radio advertising--Usage, Radio broadcasting industry--Services

Collections: Entire Library

Radio: Sometimes an Ad for a Saga Holiday, or Even a Docile Peal...concentrate on her rather than retuning the radio every time he leaves the room. Its true...comes to Classic FM, but at this point an ad for a Saga holiday, or even a docile peal...
3.

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Radio: Ian McMillan Read the Poem Aloud, Slowly and Portentously, in an Accent Straight out of a Hovis Ad

Magazine article by Rachel Cooke; New Statesman, Vol. 135, February 20, 2006

Subjects:

McMillan, Ian--Criticism and interpretation, McMillan, Ian--Works, Poets--Criticism and interpretation, Poets--Works, Radio hosts--Criticism and interpretation, Radio programs--Criticism and interpretation

Collections: Entire Library

...Accent Straight out of a Hovis Ad. by Rachel Cooke When I began...part series called Worked Out (Radio 4, Tuesdays, 9.30am...accent straight out of a Hovis ad. Pam Ayres could have done...and tweeness) into which Radio 4 occasionally lapses. This...fast becoming ubiquitous on Radios 2 and 3, will start popping...
4.

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Canadian Artists Will See More of Radio AD Revenues

Magazine article; International Musician, Vol. 106, April 2008

Collections: Entire Library

Canadian Artists Will See More of Radio AD Revenues The Copyright Board of Canada...entitled to an increased share of the ad revenue generated by radio stations...Collective of Canada, plus 2.1% of any ad revenue above $1.25 million. The...
5.

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The Future of Black Radio: Facing a Rapidly Changing Industry and Brutal Competition, This Medium Can Survive through Syndicated Programming and Bold Entrepreneurial Moves

Magazine article by George Alexander; Black Enterprise, Vol. 39, August 2008

Subjects:

Ethnic radio broadcasting--Forecasts and trends, Ethnic radio programs--Forecasts and trends, Radio syndication--African American market, Radio syndication--Management, Syndication of radio programs--African American market, Syndication of radio programs--Management

Collections: Entire Library

...programming that most local radio stations arent able to bring...to $10.69 billion in radio ad spending for 2007, according...No. 1 for listeners of urban radio ages 12 and older. In the same...overall revenue impact of a radio show, Urban Radios Dyson estimates that a "good...

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Google Sheds Radio Ad Business-Buys Video Tech Firm

Newspaper article; Manila Bulletin, August 6, 2009

Subjects:

High technology industry, Radio advertising, Radio broadcasting industry, Video recording industry

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

Google Sheds Radio Ad Business-Buys Video Tech Firm. SAN FRANCISCO, August 5, 2009 (AFP) - Google on Wednesday shed its disappointing radio ad business and announced a $106.5-million stock deal to buy a firm...
2.

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Radio Ad but No Gig

Newspaper article; The Evening Standard (London, England), November 11, 2009

Subjects:

Radio advertising

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

Radio Ad but No Gig. THE Advertising Standards Authority has upheld a complaint about an advert on Magic FM offering tickets for a Dionne Warwick concert that never took place. A fan paid pounds sterling296 and received no refund. The ad was placed by OMP International.
3.

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Capital Radio Blames Slow Ad Market for Losses

Newspaper article; The Birmingham Post (England), May 16, 2003

Subjects:

Capital Radio PLC, Radio broadcasting, Radio broadcasting industry

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

Capital Radio Blames Slow Ad Market for Losses. Capital Radio, owner of Birminghams BRMB music radio station, yesterday reported a 15 per cent slide in profits as it warned there was still no sign of a pick-up in the advertising market. The...
4.

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Capital Radio in a Spin as Ad Revenues Slump 26%; CITY BRIEFING

Newspaper article; The Evening Standard (London, England), May 24, 2006

Subjects:

Capital Radio PLC--Company sales and earnings, Radio broadcasting industry--Company sales and earnings

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

Capital Radio in a Spin as Ad Revenues Slump 26%; CITY BRIEFING. Byline: NICK GOODWAY CAPITAL Radio owner GCap Media today warned investors...FM, the countrys largest commercial radio station with an audience of 5.7 million...
5.

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Hanover Park Launches Radio Ad Campaign

Newspaper article; Daily Herald (Arlington Heights, IL), May 21, 2011

Subjects:

Advertising campaigns

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

Hanover Park Launches Radio Ad Campaign. Byline: Kimberly Pohl kpohl...400, six-month contract with WBBM radio to promote its tax increment financing...business hour. The characters in the radio ads talk about the villages Metra train...

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United States

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...waterways, and air but also by telephone, radio, television, computer (including the...spreading use of automobiles, telephones, radios, and other appliances. The pace of living...administration of Europe were settled, many on an ad interim basis, pending the conclusion...
2.

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Newspaper

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...news sources, and on-line venues offering free classified ad space also affected newspapers sale of advertising space and...vast influence through controlling interests in newspapers, radio, and television. For discussion of newspaper censorship, see...

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Encyclopedia Articles on: radio ad

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