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Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, & gender are expressed ...

Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, & gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective & explore how representation in advertising upholds certain economic & political structures & subverts others, & exposes the myth that advertisements are merely messages aimed at selling goods & services. Rather they are texts that shape contemporary culture & shape our images of ourselves.

Persuasion in Advertising seeks to explain how advertising works and sets out the strategies for advertizers to adopt for persuasion. Persuasion is often the core of the marketing task and effective advertizing is always persuasive advertizing; however, not all advertizing seeks to persuade. Drawing ...

Persuasion in Advertising seeks to explain how advertising works and sets out the strategies for advertizers to adopt for persuasion. Persuasion is often the core of the marketing task and effective advertizing is always persuasive advertizing; however, not all advertizing seeks to persuade. Drawing on empirical research, concepts and case examples from both the US and Europe, this book illustrates how theory is put into practice, offering readers a practical and in-depth guide to the art of advertizing persuasion.

Working Girls investigates the thematic concerns of contemporary Hollywood cinema, and its ambivalent articulation of women as both active, and defined by sexual performance, asking whether new Hollywood cinema has responded to feminism and contemporary sexual identities.Whether analysing the rise ...

Working Girls investigates the thematic concerns of contemporary Hollywood cinema, and its ambivalent articulation of women as both active, and defined by sexual performance, asking whether new Hollywood cinema has responded to feminism and contemporary sexual identities.Whether analysing the rise of films centred around female friendships, or the entrance of pop stars such as Whitney Houston and Madonna into film, Working Girls is an authoritative investigation of the presence of women both as film makers and actors in contemporary mainstream cinema.

Although sexuality is an integral part of close romantic relationships, research linking these two constructs has been less systematic than other areas pertaining to close relationships. To date, researchers in communication, sociology, family studies, psychology, and psychiatry, have made ...

Although sexuality is an integral part of close romantic relationships, research linking these two constructs has been less systematic than other areas pertaining to close relationships. To date, researchers in communication, sociology, family studies, psychology, and psychiatry, have made significant advances in both of these fields. The editors' goal is to integrate this research into one volume. They bring together major scholars from the diversity of fields working on close relationship topics to examine past contributions and new directions in sexuality. The emphasis is on theoretical integration and stimulation, methodological rigor, and critical analysis. This volume explores: *early sexual experiences and their impact on late life sexuality; *how life's stresses impact sexuality and satisfaction with closeness; *the affect of postpartum depression on sexuality; and *the relationship between control, power, anger, as well as revenge and sexual processes in couples. The Handbook of Sexuality in Close Relationships is intended for students and researchers in the disciplines of social, clinical, developmental, and health psychology; family studies; counseling; and interpersonal, family, and health communication. An excellent reference in advanced courses in close relationships taught in psychology, communications, sociology, anthropology, and family studies, the material in Part V will also appeal to clinical psychologists, health professionals, and policymakers.

The successful advertisers of the 21st century must understand the importance of diversity in American Society. A number of characteristics must be considered such as: gender, age, ethnicity, sexual orientation, etc. Today over a quarter of Americans identify themselves as something other than white ...

The successful advertisers of the 21st century must understand the importance of diversity in American Society. A number of characteristics must be considered such as: gender, age, ethnicity, sexual orientation, etc. Today over a quarter of Americans identify themselves as something other than white and people over 50 make up the largest group in the US.