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Your search for: social AND responsibility AND marketing

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Books: 21,926

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Journal Articles: 3,544

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Magazine Articles: 888

Newspaper Articles: 369

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Encyclopedia Articles: 0

Research Topics on: social responsibility marketing

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Social Marketing

Books on: social responsibility marketing

21,926 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Social Responsibility in Marketing: A Proactive and Profitable Marketing Management Strategy

Book by A. Coskun Samli; Quorum Books, 1992

Subjects:

Green Marketing--Management, Marketing--Management, Marketing--Social Aspects, Social Responsibility Of Business

Collections: Entire Library

This unique book posits that by being socially responsible, marketing can achieve greater profits as well as a higher quality of life for the whole society. This mission can be accomplished by being proactive, consumer oriented and by considering consumers' well-being as the highest priority ...
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This unique book posits that by being socially responsible, marketing can achieve greater profits as well as a higher quality of life for the whole society. This mission can be accomplished by being proactive, consumer oriented and by considering consumers' well-being as the highest priority. Marketing must reach out and cater to those who are less than equal opportunity consumers. Marketing must also develop environment- and consumer-friendly products and services.
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2.

Corporate Social Responsibility: Guidelines for Top Management

Book by Jerry W. Anderson Jr.; Quorum Books, 1989

Subjects:

Social Responsibility Of Business, Social Responsibility Of Business--History

Collections: Entire Library

This volume, intended for corporate managers and communicators, brings the newly emphasized area of social concern and responsibility into clear focus. Anderson provides a complete overview of all aspects of social responsibility. He gives a wealth of practical advice, backed by numerous case ...
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This volume, intended for corporate managers and communicators, brings the newly emphasized area of social concern and responsibility into clear focus. Anderson provides a complete overview of all aspects of social responsibility. He gives a wealth of practical advice, backed by numerous case studies for the executive who seeks a clear, workable understanding of corporate social responsibility. Each chapter is followed by a list of references; many chapters also include real-world scenarios highlighting important social responsibility issues.
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3.

The Conscience of Capitalism: Business Social Responsibility to Communities

Book by Terry L. Besser; Praeger, 2002

Subjects:

Small Business--Iowa, Social Responsibility Of Business--Iowa

Collections: Entire Library

The common wisdom that business contributions to the common good are counterproductive in the new competitive global marketplace does not hold up to empirical research. In fact, doing good is good for business. In her exhaustive survey of the Iowa business community, Besser discovered that business ...
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The common wisdom that business contributions to the common good are counterproductive in the new competitive global marketplace does not hold up to empirical research. In fact, doing good is good for business. In her exhaustive survey of the Iowa business community, Besser discovered that business owners and managers often act out of a sense of community spirit and a certain obligation to better the common good. She demonstrates that, while the increasingly globalized economy has encouraged a number of large corporations to become freewheelers, the vast majority of companies are firmly rooted in place and look at their locales with more than just a utilitarian eye.
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4.

A Future for Everyone: Innovative Social Responsibility and Community Partnerships

Book by David Maurrasse, Cynthia Jones; Routledge, 2003

Subjects:

Community Development, Digital Divide, Social Responsibility Of Business

Collections: Entire Library

The essays in A Future for Everyone discuss the many ways to foster innovative and unprecedented collaborations leading to more effective partnerships between major institutions and corporations to poor and disenfranchised communities. Each original essay examines many of today's pressing issues: ...
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The essays in A Future for Everyone discuss the many ways to foster innovative and unprecedented collaborations leading to more effective partnerships between major institutions and corporations to poor and disenfranchised communities. Each original essay examines many of today's pressing issues: bridging the digital divide; community reinvestment; university and corporate partnerships; and corporate responsibility. From academics and students to nonprofit managers and community leaders to consultants and business professionals, this timely collection brings in voices from all angles.
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5.

Organizational Downsizing, Discrimination and Corporate Social Responsibility

Book by Zeinab A. Karake-Shalhoub; Quorum Books, 1999

Subjects:

Discrimination In Employment, Downsizing Of Organizations, Social Responsibility Of Business

Collections: Entire Library

Organizational restructuring and corporate downsizing can have a significant impact on the perceived social responsibility and responsiveness of any firm. This book analyzes the phenomenon by identifying the nature and types of structural or functional relationships that exist between downsizing and ...
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Organizational restructuring and corporate downsizing can have a significant impact on the perceived social responsibility and responsiveness of any firm. This book analyzes the phenomenon by identifying the nature and types of structural or functional relationships that exist between downsizing and organizational performance variables, on the one hand, and organizational social responsiveness on the other. It looks at changes in the use of various restructuring techniques to improve efficiency and effectiveness and the effects of these changes on the organizational citizenship standing in the community. It goes on to add to the understanding of the general phenomenon of downsizing by examining its relationship to the level and pervasiveness of corporate social responsibility.
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MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Journal Articles on: social responsibility marketing

3,544 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Awareness of Social Responsibility by Korean Managers in Marketing Practices: A Sociocultural Explanation

Journal article by Il-Chung Whang; International Studies of Management & Organization, Vol. 28, 1998

Subjects:

Business ethics--Analysis, Corporate social responsibility--Analysis, Executives--Practice, Koreans--Management, Marketing management--Analysis

Collections: Entire Library

...behavior with regard to social responsibility in marketing practices would exist...business to implement social responsibility in marketing. Another conspicuous...negative effect on social responsibility in marketing. Fourth, for Korean...
2.

Do Consumers Expect Companies to Be Socially Responsible? the Impact of Corporate Social Responsibility on Buying Behavior

Journal article by Lois A. Mohr, Deborah J. Webb; Journal of Consumer Affairs, Vol. 35, 2001

Subjects:

Consumer behavior--Research, Consumers--Attitudes, Corporate social responsibility--Economic aspects, Corporations--Social aspects

Collections: Entire Library

...academics, marketing practitioners...Corporate Social Responsibility and Socially...Corporate Social Responsibility: Competitive...the 1996 Marketing and Public...Direction in the Marketing of Corporate Social Responsibility. Journal...
3.

Social Responsibility and Market Share

Journal article by Crystal L. Owen, Robert F. Scherer; Review of Business, Vol. 15, 1993

Subjects:

Corporate officers--Surveys, Corporate social responsibility--Economic aspects, Corporations--Market share, Market share--Social aspects

Collections: Entire Library

...level of social responsibility can actually...example, when a marketing campaign...Corporate Social Responsiveness...1991. "Cause Marketing: A New Direction...Corporate Responsibility." Journal of Consumer Marketing, 1991, 8...Corporate Social Responsibility and Perceived...
4.

Corporate Social Responsibility at Gap: An Interview with Eva Sage-Gavin

Journal article by Patrick M. Wright; Human Resource Planning, Vol. 30, 2007

Subjects:

Clothing stores--Achievements and awards, Clothing stores--Ethical aspects, Clothing stores--Officials and employees, Corporate social responsibility--Achievements and awards, Corporate social responsibility--Management, Gap Inc.--Achievements and awards, Gap Inc.--Ethical aspects, Gap Inc.--Officials and employees, Sage-Gavin, Eva

Collections: Entire Library

...published report. It gave us a chance to define social responsibility, talk about where we were, where we are today, what...whether its for construction, for office supplies, for marketing materials. And we have a role in promoting environmental...
5.

Corporate Social Responsibility in a Globalizing Market

Journal article by Jacob Manakkalathil, Eric Rudolf; SAM Advanced Management Journal, Vol. 60, 1995

Subjects:

Corporate social responsibility--Analysis, International business enterprises--Social aspects, International economic relations--Social aspects

Collections: Entire Library

...increasing level of social responsibility and awareness. The growing...Pigskin Clock!," Sales and Marketing Management, August 1990...Improving Corporate Social Performance," Business...teaches international marketing and business and has...

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Magazine Articles on: social responsibility marketing

888 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

The Power of Feeling Good

Magazine article by Anver Versi; African Business, March 2008

Subjects:

Corporate social responsibility--Evaluation, South Africa--Economic aspects, World Cup (Soccer)--Economic aspects, World Cup (Soccer)--Marketing

Collections: Entire Library

...consultancy that advises companies on their corporate social responsibility policies. I had been invited to make the keynote...the people." Corporate sponsors, who focused on social responsibility themes rather than product promotion, reported...
2.

Charities Go Corporate; Marketing Campaigns, Mergers, High Salaries for the Bosses, Image Rebranding: These Days, Even Those Who Want to Help Birds or Old Folk Must Copy the Ways of Big Business

Magazine article by Gideon Burrows; New Statesman, Vol. 131, December 16, 2002

Subjects:

Charities--Marketing, Charities--Technique, Fund raising--Technique

Collections: Entire Library

...income, the charity sector will not only take on the marketing techniques of big business, but must also be subject...bottom line is the balance sheet, companies factor in social responsibility, good governance and ethical behaviour because not...
3.

This Thing Called Marketing

Magazine article by Roderick Wilkinson; African Business, May 1999

Subjects:

Marketing management--Methods

Collections: Entire Library

...a marketing viewpoint; they do not realise that marketing IS the business. It has no other function. You can...yourself for years promoting all this stuff about social responsibility and community relations and for the national good...
4.

Profits from Principle: Five Forces Redefining Business

Magazine article by Bennett Daviss; The Futurist, Vol. 33, March 1999

Subjects:

Corporate social responsibility--Economic aspects, Industry--Social aspects, Management--Social aspects

Collections: Entire Library

...identified social-issues marketing - that is, celebrating...issue that "corporate social responsibility is now a tidal wave...way Nike balances marketing with human dignity...the full meaning of social responsibility." Business Ethics...
5.

The Rise of the Virtuous Company

Magazine article by Roger Cowe; New Statesman, Vol. 129, November 6, 2000

Subjects:

Business--Moral and ethical aspects, Corporate social responsibility--Analysis, Profit--Accounting and auditing

Collections: Entire Library

...with corporate social responsibility. To them, it is...responsibilities, between marketing or cost-cutting...some, corporate social responsibility is about making...mark. Corporate social responsibility is about the values...

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Newspaper Articles on: social responsibility marketing

369 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

MEDIA & MARKETING: Why Corporate Social Responsibility Pays off in So Many Ways; There Are Different Ways to Make Valuable Investments Than Simply Looking at Pounds and Pennies. Angela Podmore, Managing Director of Birmingham's Kinetic Communications Explains

Newspaper article; The Birmingham Post (England), July 24, 2006

Subjects:

Corporate social responsibility--Social aspects, Investments--Social aspects

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

MEDIA MARKETING: Why Corporate Social Responsibility Pays off in So Many Ways; There Are Different Ways...Communications Explains. Byline: Angela Podmore Corporate social responsibility (CSR) pays. OK, nothing new in that but I think its...
2.

It' S Easy to Give Money to Charity - Hastings; Lord Michael Hastings CBE Challenged Business Leaders to Take a Long, Hard Look at Their Strategy on Corporate Social Responsibility, CSR. the Life Peer, Key Speaker at the Latest Thrive Forum, Is One of the Country's Leading Advocates of CSR and Explored the Challenges Facing Businesses and the Responsibilities of the Media

Newspaper article; The Birmingham Post (England), January 24, 2006

Subjects:

Business ethics--Social aspects, Charities--Social aspects, Corporate social responsibility--Social aspects

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...and unequivocal - Lord Hastings, Head of Corporate Social Responsibility at the BBC, believes: "Giving money to charities...Houston, Divisional Director for Gerrard Nick Venning, Marketing Director, PricewaterhouseCoopers and Charles Barwell...
3.

THRIVE THROUGH CORPORATE SOCIAL RESPONSIBILITY : Firm to Use Night of Blues for Charity

Newspaper article; The Birmingham Post (England), December 20, 2005

Subjects:

Charities--Social aspects, Social responsibility--Social aspects

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...professional organisations by embracing corporate social responsibility. Black Rhino is the management team behind local...with the cult movie. Annerley Johnson, Black Rhinos Marketing Director is determined to use the boys extraordinary...
4.

Social Responsibility and the Bottom Line

Newspaper article; The Journal (Newcastle, England), June 16, 2004

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...to five. The Role of Culture in CSR Corporate Social Responsibility can cover a multitude of areas, from environmental...Newcastle Gateshead Initiative is the destination marketing agency for the area, created from a powerful partnership...
5.

De la Salle GSB Benchmarks Corporate Social Responsibility

Newspaper article; Manila Bulletin, June 19, 2004

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...and CSR: A Research Conference on Corporate Social Responsibility and Human Development, the two-day forum, held at...involving CSR, such as the electoral process, corporate social marketing, and CSRs integration with business goals. Francisco...

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