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Your search for: sports AND advertising

Found 20,660 results:

Books: 15,138

Journal Articles: 1,342

Magazine Articles: 1,241

Newspaper Articles: 2,933

Encyclopedia Articles: 6

Books on: sports advertising

15,138 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation

Book by Steven J. Jackson, David L. Andrews; Routledge, 2004

Subjects:

Advertising--Social Aspects, Sports--Social Aspects

Collections: Entire Library

Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked. Given its gobal popularity and its prevalence across the spectrum ...
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Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked. Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation. Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.
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2.

The Cheers and the Tears: A Healthy Alternative to the Dark Side of Youth Sports Today

Book by Shane Murphy; Jossey-Bass, 1999

Subjects:

Sports For Children--Social Aspects--United States, Sports For Children--United States

Collections: Education, Entire Library

...the out-of-control parent. In their advertising campaigns, big companies love to associate childrens sports with ever-smiling, happy faces, but...to be even more staggering. Global sports advertising alone is expected to top $25 billion...
3.

Essentials of Amateur Sports Law

Book by Glenn M. Wong; Praeger Publishers, 1994

Subjects:

School Sports--Law And Legislation--United States, Sports--Law And Legislation--United States

Collections: Education, Entire Library

In this thoroughly revised Second Edition, Glenn Wong updates and adds to his already highly successful First Edition. He addresses the significant changes that have come about in amateur sports law and administrative practice over the past several years. These changes impact amateur athletic ...
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In this thoroughly revised Second Edition, Glenn Wong updates and adds to his already highly successful First Edition. He addresses the significant changes that have come about in amateur sports law and administrative practice over the past several years. These changes impact amateur athletic associations; athletes' rights; administrative procedures; and the liability of sponsoring organizations. Issues of special topicality, including women's sports, drug testing, and the implications of changing from amateur status to professional, are closely examined. Amateur sports have expanded rapidly, as have legal issues and ramifications concerning them. Wong's careful, detailed, and clear exposition and analysis both organizes and clarifies fundamental principles affecting athletes, associations, and management in the category of amateur sports. This is an indispensable text, resource, and guide.
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4.

International Sports Economics Comparisons

Book by Rodney Fort, John Fizel; Praeger, 2004

Subjects:

Professional Sports--Economic Aspects--Cross-Cultural Studies, Sports--Economic Aspects--Cross-Cultural Studies

Collections: Entire Library

This book brings together, for the first time under a single cover, international comparisons of the major topics in sports economics. Contributors are all renowned scholars of the international sports scene in Australia, New Zealand, Brazil, the Pacific Rim, North America, and Europe. The reader ...
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This book brings together, for the first time under a single cover, international comparisons of the major topics in sports economics. Contributors are all renowned scholars of the international sports scene in Australia, New Zealand, Brazil, the Pacific Rim, North America, and Europe. The reader will find an overview of sports in particular countries and regions along with comparisons along the major topics of economic importance. In particular, the contributions compare and contrast revenues and costs, labor markets (restrictions and discrimination), market structures (league and association organizations) and outcomes (team profitability and competitive balance), and policy issues (especially competition policy). Aimed primarily at sports scholars, practicing sports professionals, and policymakers, the volume is also well suited for undergraduate sports economics, sports management, and sports law courses.
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5.

Professional Sports and Antitrust

Book by Warren Freedman; Quorum Books, 1987

Subjects:

Antitrust Law--United States, Professional Sports--Law And Legislation--United States, Sports Franchises--Law And Legislation--United States

Collections: Entire Library

Experienced attorney and sports enthusiast Freedman provides a comprehensive and extremely informative discussion of the antitrust legislation that affects professional sports--now undeniably a major business in the United States. In addition to thorough coverage of such legal aspects of ...
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Experienced attorney and sports enthusiast Freedman provides a comprehensive and extremely informative discussion of the antitrust legislation that affects professional sports--now undeniably a major business in the United States. In addition to thorough coverage of such legal aspects of professional sports as exemption and non-exemption from antitrust laws, anti-competitive practices, restraints of trade, and state regulation, Freedman also provides relevant case law and supporting decisions throughout. Following an introductory section outlining the history of professional sports law and an overview of legal relationships in professional sports, Freedman traces the experience of each of the major sports--baseball, football, basketball, hockey, boxing, wrestling, tennis, golf, and soccer--as pertains to antitrust laws. He offers an incisive analysis of monopolistic aspects of professional sports and other anti-competitive practices against the professional athlete and also examines state regulations and tort and contract liability in professional sports. He concludes with a chapter on the relationship between professional sports and First Amendment freedom of expression.
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Journal Articles on: sports advertising

1,342 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

From Baseballs to Brassieres: The Use of Baseball in Magazine Advertising, 1890-1960

Journal article by Ted Hathaway; Nine, Vol. 10, 2001

Subjects:

Baseball (Professional)--Economic aspects, Magazine advertising--History, Mass media and sports--Evaluation, Mass media--Evaluation, Professional baseball--Economic aspects, Sports--Evaluation, Television advertising--History

Collections: Entire Library

...cash. (12) Endorsement advertising is certainly the principal format consumers think of when sports is used to advertise, and...nothing whatever to do with the sports, yet in the 1920s endorsement advertising came under increasing attacks...
2.

Media, Product Differences and Seasonality in Alcohol Advertising in 1997(*)

Journal article by Leslie B. Snyder, Fran Fleming Milici, Elizabeth W. Mitchell, Dwayne C.B. Proctor; Journal of Studies on Alcohol, Vol. 61, 2000

Subjects:

Advertising--Research, Alcohol and youth--Research, Alcohol industry--Advertising, Alcohol--Advertising, Drinking of alcoholic beverages--Advertising

Collections: Psychology, Entire Library

...1992 of network TV sports programming (Madden...the beer industry advertising strategy attempts...with heavy alcohol advertising are read by youth (e.g., Sports Illustrated, Rolling...alcohol and tobacco advertising in televised sports, 1990 through 1992...
3.

Cheaters, Not Criminals: Antitrust Invalidation of Statutes Outlawing Sports Agent Recruitment of Student Athletes

Journal article by Ricardo J. Bascuas; Yale Law Journal, Vol. 105, 1996

Subjects:

Antitrust law--Interpretation and construction, College athletes--Laws, regulations, etc., NCAA--Laws, regulations, etc., Sherman Act, Sports agents--Laws, regulations, etc.

Collections: Entire Library

...athlete contact with sports agents--only the...reasoned. Like the advertising prohibition challenged...Associations ban on advertising in Bates, but this...proscription against sports agent conduct or...its head and make sports agents and student...Court noted that the advertising restriction "was...
4.

Does Advertising Work?

Journal article by Naras V. Eechambadi; The McKinsey Quarterly, 1994

Subjects:

Advertising--Analysis, Target marketing--Usage

Collections: Entire Library

...hypothetical campaign for a luxury sports sedan. 1. Define relevant segments For advertising purposes, segmentation...instance, could focus its advertising of diapers for infants...special interests -- say, in sports -- could receive extra...
5.

Anti-Abortion Advertising and Access to the Airwaves: A Public Interest Doctrine Dilemma

Journal article by Carol S. Lomicky, Charles B. Salestrom; Journal of Broadcasting & Electronic Media, Vol. 42, 1998

Subjects:

Abortion in mass media--Media coverage, Political advertising--Moral and ethical aspects, Television and children--Laws, regulations, etc., Television broadcasting industry--Laws, regulations, etc.

Collections: Entire Library

...era for national political advertising had begun ("A `shock ad...during weekend afternoon sports programming. Concerned viewers...Anti-abortion political advertising, indecency and the FCC. Villanova Sports Entertainment Law Journal...

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Magazine Articles on: sports advertising

1,241 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Warning: Sports Stars May Be Hazardous to Your Health

Magazine article by Jason Deparle; Washington Monthly, Vol. 21, September 1989

Subjects:

Athletes--Endorsements, Cigarettes--Endorsements, Endorsement advertising--Moral and ethical aspects, Sports sponsorship--Analysis, Tobacco industry--Advertising, Tobacco--Physiological aspects, Virginia Slims Championships (Tennis)--Finance

Collections: Entire Library

...strategies as stadium advertising to the virtual...of eponymous sports, like Winston...business. We use sports as an avenue for advertising our products...cigarettes from sports: "Obviously...tobacco and beer advertising, so I know Im...
2.

The 30 Most Valuable Professionals in the Business of Sports

Magazine article by Tariq K. Muhammad, Matthew S. Scott; Black Enterprise, Vol. 25, July 1995

Subjects:

African American baseball managers--Personalities, Baseball (Professional)--Officials and employees, Black Coaches Association--Officials and employees, Drew Pearson Co.--Officials and employees, Endorsement advertising--Personalities, Harlem Globetrotters International Inc.--Officials and employees, International Management Group--Officials and employees, International Olympic Committee--Officials and employees, Kingvision--Officials and employees, Major League Baseball Properties Inc.--Officials and employees, National Football League Players Association--Officials and employees, National League--Officials and employees, Nike Inc. Nike Sports Management Div.--Officials and employees, Sports team owners--Personalities, United States Olympic Committee--Officials and employees

Collections: Entire Library

...significant bottom-line influence on the profitability of the business of sports via promotions, labor relations, contract negotiations, endorsements and/or advertising; and * Hold a position as an executive with significant budget responsibilities...
3.

Warning Advertising May Be Hazardous to Your Health: Ads Pose a Threat to Physical, Emotional, Social, and Cultural Well-Being

Magazine article by Roy F. Fox; USA Today (Society for the Advancement of Education), Vol. 130, November 2001

Subjects:

Advertising and children--Social aspects, Advertising research, Business and education--Analysis, Channel One Communications Corp.--Contracts, Consumption (Economics)--Social aspects, Industry and education--Analysis, Marketing industry--Social aspects, Satellite communications services industry--Contracts, Satellite television, Television advertising

Collections: Education, Entire Library

...is devoted to advertising, sports, weather, and natural...advertising messages. Advertising and physical health...concluded that sports celebrities in...is holier than sports and even holier...exploitation. Advertising and cultural health...
4.

Slaves of Big-Time College Sports

Magazine article by D. Stanley Eitzen; USA Today (Society for the Advancement of Education), Vol. 129, September 2000

Subjects:

College athletes--Behavior, College sports--Ethical aspects, NCAA--Laws, regulations and rules

Collections: Entire Library

...athletes as legitimate. The governing body of big-time college sports, the NCAA, is caught in a huge contradiction--trying to reconcile...after the 2002 tournament.) The NCAA also makes money from advertising and gate receipts for this tournament. To enhance gate receipts...
5.

Corporations Love Sports

Magazine article by Jennifer G. Hickey; Insight on the News, Vol. 16, November 13, 2000

Subjects:

Corporate sponsorship--United States, Olympics--Marketing, Sports sponsorship--Analysis, Sports--Economic aspects, Woods, Tiger--Endorsements

Collections: Entire Library

...has been 67. According to Advertising Age, General Motors (GM) paid...trade journal that tracks sports sponsorships. Evidenced...a 6.8 percent increase in advertising and a 7.4 percent growth in...percent of the money going to sports figures and events, according...

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Newspaper Articles on: sports advertising

2,933 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Hair, Teddies and Smiling Bob; the Strange Underworld of Sports Advertising

Newspaper article; The Washington Times, January 30, 2004

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...the Strange Underworld of Sports Advertising. Byline: Patrick Hruby...any serious discussion of advertising aimed at sports fans begins and ends with...hot-button issue of the new sports advertising millennium, displacing previous...
2.

SEX APPEAL; JUST FOUR DAYS TO NEW JJB SPORTS PREMIERSHIP IFA Spice Up Irish League with a New Sponsor, New Logo & New Ad Campaign

Newspaper article; The Mirror (London, England), August 5, 2008

Subjects:

Advertising campaigns, Sports sponsorship

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...football. This seasons JJB Sports Premiership, which kicks off...and billboard and bus stop advertising which will be launched across...billboard and bus shelter advertising, and online initiatives will...associations plans for the JJB Sports Premiership as a "leap forward...
3.

New Alcohol Advertising Rules Could End Links between Brains and Welsh Rugby

Newspaper article; Western Mail (Cardiff, Wales), June 4, 2007

Subjects:

Advertising, Alcoholic beverages, Sports sponsorship

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...association between alcohol firms and sports teams. Children are not anticipated to...same desire for replica shirts without advertising logos on them, and national teams and...withdrawal of the alcoholic industry from sports events. "Every statistic that comes out...
4.

MIND YOUR LANGUAGE; SETANTA SPORTS Ulster-Scots Targets Irish Sports Fans

Newspaper article; Sunday Mirror (London, England), October 8, 2006

Subjects:

Advertising campaigns, Sports spectators

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

MIND YOUR LANGUAGE; SETANTA SPORTS Ulster-Scots Targets Irish Sports Fans. Byline: By NIAL DONALD YOUNG Irish sports fans are being targeted by a new TV ad campaign asking them to learn a controversial "unionist language". The Ulster-Scots...
5.

U.S. Automakers Cut Sports Ad Budgets; Foreign Firms Play Bigger Role

Newspaper article; The Washington Times, October 19, 2008

Subjects:

Advertising, Automobile industry--Economic aspects, Automobile industry--Industry forecasts, Chrysler L.L.C.--Advertising, Foreign corporations, General Motors Corp.--Advertising, Sports associations, Sports sponsorship, Transportation equipment industry--Economic aspects, Transportation equipment industry--Industry forecasts

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...third of their television advertising budgets on sports-related commercials...meanwhile, increased its sports-related television advertising from $254 million to...sales show, however, that sports-related advertising has not dropped off as...

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Encyclopedia Articles on: sports advertising

6 results MORE ENCYCLOPEDIA RESULTS: 1-6

1.

Saca GonzÁlez, ElÍas Antonio

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...Salvadoran political leader, president of El Salvador (2004 ), b. Usulutan. "Tony" Saca worked as a sports commentator and in advertising sales for radio and television, and purchased his first radio station when he was 22. Eventually building...
2.

Periodical

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...and faster printing processes, and they were supported by advertising. The new social critics joined literary innovators to create...Publishers Weekly, a trade journal of book publishing; Sports Illustrated (1954 ); Ebony (1946 ), a picture weekly directed...
3.

New York , City, United States

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...theater; Fifth Avenue , fine shopping; Madison Avenue , advertising; and SoHo, art. Ethnic Diversity New York City is also...two Worlds Fairs, two museums, a botanic garden, and a zoo). Sports events are held at Madison Square Garden in Manhattan, home...
4.

New York , State, United States

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...another major vacationland, with extensive wildernesses and sports centers like Lake Placid and Saranac Lake. Mt. Marcy (5,344...equipment. Printing and publishing, mass communications, advertising, and entertainment are among New York Citys notable industries...
5.

Lighting

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...during the 1920s high-voltage fluorescent tubes were used in advertising signs. In the United States the first practical hot-cathode...discharge lamps. Tungsten-halogen lamps are used for lighting sports arenas and stadiums, in automobile headlights, and for residential...

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