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Your search for: sports AND advertising

Collection(s) searched : Entire Library

Found 21,482 results:

Books: 15,155

Journal Articles: 1,701

Magazine Articles: 1,340

Newspaper Articles: 3,280

Encyclopedia Articles: 6

Books on: sports advertising

15,155 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation

Book by Steven J. Jackson, David L. Andrews; Routledge, 2004

Subjects:

Advertising--Social Aspects, Sports--Social Aspects

Collections: Entire Library

Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked. Given its gobal popularity and its prevalence across the spectrum ...
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Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked. Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation. Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.
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2.

Advertising and the World Wide Web

Book by David W. Schumann, Esther Thorson; Lawrence Erlbaum Associates, 1999

Subjects:

Internet Advertising--Congresses

Collections: Entire Library

...names - like Fox, Chrysler, Sports Illustrated , and ESPN - jumped...Net to prove that online advertising could be profitable AA...14/96, 51 . In addition, advertising a web site in a traditional...1996 AA , 4/22/96, 26 . Sports sites, such as ESPN, were...
3.

Cable TV Advertising: In Search of the Right Formula

Book by Rajeev Batra, Rashi Glazer; Quorum Books, 1989

Subjects:

Cable Television Advertising--United States--Congresses

Collections: Entire Library

This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. The authors are united in their belief that cable TV advertising has not lived up to ...
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This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. The authors are united in their belief that cable TV advertising has not lived up to its original promise because key players--system operators, programmers, and advertisers--still act as if cable TV is an alternative to traditional mass audience broadcast rather than a fundamentally new and unique medium.
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4.

Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey

Book by Joseph C. Fisher; Greenwood Press, 1993

Subjects:

Advertising--Alcoholic Beverages--Bibliography, Alcoholism In Mass Media--Bibliography, Consumer Behavior--Bibliography, Drinking Of Alcoholic Beverages--Bibliography

Collections: Entire Library

An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments ...
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An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.
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5.

The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age

Book by Joe Cappo; McGraw-Hill, 2003

Subjects:

Advertising--United States

Collections: Entire Library

...for huge global advertising companies. Everybody...Cable-AOL-CNN-Fortune-People-Sports Illustrated-WB...generally offer sports programs only on...reshaped the media and advertising businesses in...sonal TV specials or sports events? Not even...not a realistic advertising goal, given todays...

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Journal Articles on: sports advertising

1,701 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

From Baseballs to Brassieres: The Use of Baseball in Magazine Advertising, 1890-1960

Journal article by Ted Hathaway; Nine, Vol. 10, 2001

Subjects:

Baseball (Professional)--Economic aspects, Magazine advertising--History, Mass media and sports--Evaluation, Mass media--Evaluation, Professional baseball--Economic aspects, Sports--Evaluation, Television advertising--History

Collections: Entire Library

...cash. (12) Endorsement advertising is certainly the principal format consumers think of when sports is used to advertise, and...nothing whatever to do with the sports, yet in the 1920s endorsement advertising came under increasing attacks...
2.

Stories of Community: the First Ten Years of Nike Women's Advertising

Journal article by Jean M. Grow; The American Journal of Semiotics, Vol. 22, 2006

Subjects:

Community, Corporate image, Females, Historical analysis, Nike Inc, Political economy, Print advertising, Semiotics, Television networks, Women

Collections: Entire Library

...gender-bound experience of sports that frames early Nike womens advertising in the first decade. Today...to steadily climb (Womens Sports Foundation). This is also...during which Nike womens advertising debated. Unfortunately...
3.

The Gender of Branding: Early Nike Women's Advertising a Feminist Antenarrative

Journal article by Jean M. Grow; Women's Studies in Communication, Vol. 31, 2008

Subjects:

Advertising agencies, Brands, Case studies, Gender, Market shares, Market strategy, Nike Inc

Collections: Entire Library

...constructions of gender and sports. In the early 1990s...rarely reflected in advertising. While the creative...story of how gender, sports, and power collide...s Prominence in Advertising Both Nike and its...Advertising Age s advertising "Agency of the Year...womens professional sports were virtually non-existent...
4.

Media, Product Differences and Seasonality in Alcohol Advertising in 1997(*)

Journal article by Leslie B. Snyder, Fran Fleming Milici, Elizabeth W. Mitchell, Dwayne C.B. Proctor; Journal of Studies on Alcohol, Vol. 61, 2000

Subjects:

Advertising--Research, Alcohol and youth--Research, Alcohol industry--Advertising, Alcohol--Advertising, Drinking of alcoholic beverages--Advertising

Collections: Psychology, Entire Library

...1992 of network TV sports programming (Madden...the beer industry advertising strategy attempts...with heavy alcohol advertising are read by youth (e.g., Sports Illustrated, Rolling...alcohol and tobacco advertising in televised sports, 1990 through 1992...
5.

Does Advertising Work?

Journal article by Naras V. Eechambadi; The McKinsey Quarterly, 1994

Subjects:

Advertising--Analysis, Target marketing--Usage

Collections: Entire Library

...hypothetical campaign for a luxury sports sedan. 1. Define relevant segments For advertising purposes, segmentation...instance, could focus its advertising of diapers for infants...special interests -- say, in sports -- could receive extra...

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Magazine Articles on: sports advertising

1,340 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Warning: Sports Stars May Be Hazardous to Your Health

Magazine article by Jason Deparle; Washington Monthly, Vol. 21, September 1989

Subjects:

Athletes--Endorsements, Cigarettes--Endorsements, Endorsement advertising--Moral and ethical aspects, Sports sponsorship--Analysis, Tobacco industry--Advertising, Tobacco--Physiological aspects, Virginia Slims Championships (Tennis)--Finance

Collections: Entire Library

...strategies as stadium advertising to the virtual...of eponymous sports, like Winston...business. We use sports as an avenue for advertising our products...cigarettes from sports: "Obviously...tobacco and beer advertising, so I know Im...
2.

The 30 Most Valuable Professionals in the Business of Sports

Magazine article by Tariq K. Muhammad, Matthew S. Scott; Black Enterprise, Vol. 25, July 1995

Subjects:

African American baseball managers--Personalities, Baseball (Professional)--Officials and employees, Black Coaches Association--Officials and employees, Drew Pearson Co.--Officials and employees, Endorsement advertising--Personalities, Harlem Globetrotters International Inc.--Officials and employees, International Management Group--Officials and employees, International Olympic Committee--Officials and employees, Kingvision--Officials and employees, Major League Baseball Properties Inc.--Officials and employees, National Football League Players Association--Officials and employees, National League--Officials and employees, Nike Inc. Nike Sports Management Div.--Officials and employees, Sports team owners--Personalities, United States Olympic Committee--Officials and employees

Collections: Entire Library

...significant bottom-line influence on the profitability of the business of sports via promotions, labor relations, contract negotiations, endorsements and/or advertising; and * Hold a position as an executive with significant budget responsibilities...
3.

Warning Advertising May Be Hazardous to Your Health: Ads Pose a Threat to Physical, Emotional, Social, and Cultural Well-Being

Magazine article by Roy F. Fox; USA Today (Society for the Advancement of Education), Vol. 130, November 2001

Subjects:

Advertising and children--Social aspects, Advertising research, Business and education--Analysis, Channel One Communications Corp.--Contracts, Consumption (Economics)--Social aspects, Industry and education--Analysis, Marketing industry--Social aspects, Satellite communications services industry--Contracts, Satellite television, Television advertising

Collections: Education, Entire Library

...is devoted to advertising, sports, weather, and natural...advertising messages. Advertising and physical health...concluded that sports celebrities in...is holier than sports and even holier...exploitation. Advertising and cultural health...
4.

Crossing the Color Line; African American Advertising Agencies Fight to Prevent Mainstream Firms from Taking Their Most Prized Possession-The Urban Market

Magazine article by Cassandra Hayes; Black Enterprise, Vol. 32, June 2002

Subjects:

Advertising agencies--Management, African American business enterprises--Management

Collections: Entire Library

...the shape of its RAV4 sports utility vehicle. They then hired the 2002 BE 100s Advertising Agency of the Year, Burrell...Group (No. 2 on the BE ADVERTISING AGENCY list with $258...and working with black sports, entertainment, and media...
5.

A Porous Wall: As News Organizations, in Their Struggle to Survive, Blur the Line between Editorial and Advertising, Does Credibility Take a Hit?

Magazine article by Natalie Pompilio; American Journalism Review, Vol. 31, June 2009

Subjects:

Editorials--Comparative analysis, Editorials--Economic aspects, Editorials--Ethical aspects, Newspaper advertising--Comparative analysis, Newspaper advertising--Economic aspects, Newspaper advertising--Ethical aspects

Collections: Entire Library

...only real complaint about the advertising element of it is that it takes...cooperative." Funded by major sports leagues, the cooperative would...at least two writers in each sports market. The owners would benefit...an agreement could improve sports coverage, according to Cuban...

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Newspaper Articles on: sports advertising

3,280 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Hair, Teddies and Smiling Bob; the Strange Underworld of Sports Advertising

Newspaper article; The Washington Times, January 30, 2004

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...the Strange Underworld of Sports Advertising. Byline: Patrick Hruby...any serious discussion of advertising aimed at sports fans begins and ends with...hot-button issue of the new sports advertising millennium, displacing previous...
2.

New Alcohol Advertising Rules Could End Links between Brains and Welsh Rugby

Newspaper article; Western Mail (Cardiff, Wales), June 4, 2007

Subjects:

Advertising, Alcoholic beverages, Sports sponsorship

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...association between alcohol firms and sports teams. Children are not anticipated to...same desire for replica shirts without advertising logos on them, and national teams and...withdrawal of the alcoholic industry from sports events. "Every statistic that comes out...
3.

Doctors Call for End to Drink Advertising; Happy Hours and Sponsor Deals Targeted

Newspaper article; The Journal (Newcastle, England), September 9, 2009

Subjects:

Advertising, Alcoholic beverages, Physicians, Sports sponsorship

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

Doctors Call for End to Drink Advertising; Happy Hours and Sponsor Deals Targeted...THERE should be a total ban on alcohol advertising, including happy hours and sponsorship...people are particularly affected by such advertising, which encourages them to binge-drink...
4.

'It's Quite Right That We Need to Treat Alcohol like Tobacco' Doctors Think Ban on Alcohol Advertising May Sort Booze Crisis

Newspaper article; Western Mail (Cardiff, Wales), September 9, 2009

Subjects:

Advertising, Alcoholic beverages, Sports sponsorship

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...Tobacco Doctors Think Ban on Alcohol Advertising May Sort Booze Crisis. Byline: Madeleine...a total ban on all forms of alcohol advertising in a bid to address the rising cost...Doctors want to see a total ban on advertising, which includes sporting and music festival...
5.

Ireland's Only Centre for Ski Addicts; ADVERTISING SUPPLEMENT

Newspaper article; The Mail on Sunday (London, England), September 27, 2009

Subjects:

Advertising, Ski resorts, Sports facilities

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

Irelands Only Centre for Ski Addicts; ADVERTISING SUPPLEMENT. They say that once youve skied youll never want any other holiday again. Its addictive, the more you ski, the more...

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Encyclopedia Articles on: sports advertising

6 results MORE ENCYCLOPEDIA RESULTS: 1-6

1.

Saca GonzÁlez, ElÍas Antonio

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...Salvadoran political leader, president of El Salvador (2004 ), b. Usulutan. "Tony" Saca worked as a sports commentator and in advertising sales for radio and television, and purchased his first radio station when he was 22. Eventually building...
2.

Periodical

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...and faster printing processes, and they were supported by advertising. The new social critics joined literary innovators to create...Publishers Weekly, a trade journal of book publishing; Sports Illustrated (1954 ); Ebony (1946 ), a picture weekly directed...
3.

New York , City, United States

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...theater; Fifth Avenue , fine shopping; Madison Avenue , advertising; and SoHo, art. Ethnic Diversity New York City is also...two Worlds Fairs, two museums, a botanic garden, and a zoo). Sports events are held at Madison Square Garden in Manhattan, home...
4.

New York , State, United States

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...another major vacationland, with extensive wildernesses and sports centers like Lake Placid and Saranac Lake. Mt. Marcy (5,344...equipment. Printing and publishing, mass communications, advertising, and entertainment are among New York Citys notable industries...
5.

Lighting

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...during the 1920s high-voltage fluorescent tubes were used in advertising signs. In the United States the first practical hot-cathode...discharge lamps. Tungsten-halogen lamps are used for lighting sports arenas and stadiums, in automobile headlights, and for residential...

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