television advertisements - Books, journals, articles @ The Questia Online Library

1.

Seeing Spots: A Functional Analysis of Presidential Television Advertisements, 1952-1996

Book by William L. Benoit; Praeger Publishers, 1999

Subjects:

Advertising, Political--United States, Presidents--United States--Election, Television In Politics--United States

Collections: Entire Library

Benoit provides a comprehensive analysis of presidential spots from the inception of this important message form in 1952 through the most recent national campaign in 1996. He includes both primary and general spots as well as those from third party candidates.
2.

Seeing Spots: A Functional Analysis of Presidential Television Advertisements, 1952-1996

Book by William L. Benoit; Praeger, 1999

Subjects:

Advertising, Political--United States, Presidents--United States--Election, Television In Politics--United States

Collections: History, Entire Library

Benoit provides a comprehensive analysis of presidential spots from the inception of this important message form in 1952 through the most recent national campaign in 1996. He includes both primary and general spots as well as those from third party candidates.
3.

Children and Television

Book by Barrie Gunter, Jill McAleer; Routledge, 1997

Subjects:

Television And Children--Great Britain

Collections: Education, Entire Library

Children and Television addresses the question: Does TV influence children to become more aggressive or can it encourage good behavior? This completely revised second edition provides a comprehensive review of recent literature on television's effect on children. A new chapter on children's health ...
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Children and Television addresses the question: Does TV influence children to become more aggressive or can it encourage good behavior? This completely revised second edition provides a comprehensive review of recent literature on television's effect on children. A new chapter on children's health has been added to updated ones on anti-social and good behavior, consumer behavior, educational development and the role of parents and broadcasters in influencing children's viewing. This second edition also considers the new entertainment media, such as CD-ROMs and interactive video games, that are increasingly available to children of all ages.
-- Examines the pros and cons of TV and newer media such as CD-ROMs and interactive video games
-- Includes coverage of health issues
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4.

Screening Culture, Viewing Politics: An Ethnography of Television, Womanhood, and Nation in Postcolonial India

Book by Purnima Mankekar; Duke University Press, 1999

Subjects:

Television And Women--India, Television Broadcasting--Social Aspects--India, Television In Community Development--India, Television In Politics--India, Television Programs--India

Collections: Entire Library

...programs and as a unit of consumption of the goods exhibited in advertisements, was repositioned, perhaps even reconstituted, by intersecting...1982:25 . In this chapter I outline the ways in which television both participated in reconstituting viewing subjects as...
5.

Television and Political Advertising: Psychological Processes - Vol. 1

Book by Frank Biocca; Lawrence Erlbaum Associates, 1991

Subjects:

Advertising, Political, Advertising, Political--Psychological Aspects, Television In Politics

Collections: Psychology, Entire Library

...Advertising: A Study of Television Commercials...Televised Political Advertisements 221...providing many of the advertisements; Professor John...Content of television political spot...political spot advertisements for 1984...in the age of television . New York...

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1.

A Cross-Cultural Content Analysis of Sex-Role Stereotyping in Television Advertisements: A Comparison between Great Britain and New Zealand

Journal article by Adrian Furnham, Elena Farragher; Journal of Broadcasting & Electronic Media, Vol. 44, 2000

Subjects:

Content analysis (Communication)--Research, Cross-cultural studies--Social aspects, Sex role--Comparative method, Stereotype (Psychology)--Comparative method, Television advertising--Comparative method, Television advertising--Social aspects

Collections: Psychology, Entire Library

...role stereotyping in television advertisements: a comparison between...attention-grabbing nature of television advertisements means that the impact...which are represented on television advertisements (Lanis Covell, 1965...
2.

Images of a Breakthrough Woman Candidate: Dianne Feinstein's 1990, 1992, and 1994 Campaign Television Advertisements

Journal article by David B. Sullivan; Women's Studies in Communication, Vol. 21, 1998

Subjects:

Feinstein, Dianne, Political advertising, Political campaigns, Television advertising

Collections: Entire Library

...1990, 1992, and 1994 Campaign Television Advertisements by David B. Sullivan...electronic media, especially television, displace an audiences point...placing a premium on mastering television, and in raising the massive...
3.

Adolescent Evaluation of Gender Role and Sexual Imagery in Television Advertisements

Journal article by Donna Rouner, Michael D. Slater, Melanie Domenech-Rodriguez; Journal of Broadcasting & Electronic Media, Vol. 47, 2003

Subjects:

International Communication Association, Television advertising--Analysis, Television advertising--Surveys

Collections: Entire Library

...and sexual imagery in television advertisements. by Donna Rouner...sexuality than males to television advertisements. While females might...Green, G. (1986). Television advertisements and the portrayal of...
4.

Children's Attitudes to Television Advertisements: a Factorial Perspective

Journal article by Julian Barling, Clive Fullagar; Journal of Psychology, Vol. 113, 1983

Subjects:

Psychology--Periodicals

Collections: Psychology, Entire Library

...CHILDRENS ATTITUDES TO TELEVISION ADVERTISEMENTS: A FACTORIAL PERSPECTIVE...childrens attitudes to television advertisements. Five hundred and forty-five...Second, children view television advertisements almost entirely in terms...
5.

Socioeconomic Background and Children's Cognitive Abilities in Relation to Television Advertisements

Journal article by Victor Giudicatti, Bruce W. Stening; Journal of Psychology, Vol. 106, 1980

Subjects:

Psychology--Periodicals

Collections: Psychology, Entire Library

...ABILITIES IN RELATION TO TELEVISION ADVERTISEMENTS * The University...abilities in relation to television advertisements, on the other. The sample...abilities in relation to television advertisements. The seven dimensions...

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1.

Advertisements: From Hollywood, for Our Eyes Only

Magazine article by Samuel Blake; New Statesman, Vol. 133, October 11, 2004

Subjects:

Endorsement advertising--Analysis, Television advertising--Officials and employees

Collections: Entire Library

Advertisements: From Hollywood, for Our Eyes Only. by Samuel Blake Jennifer Aniston escapes the unwanted attentions of legion admirers...
2.

Our Cultural Perplexities (V): Television and Violent Crime

Magazine article by Brandon S. Centerwall; Public Interest, Spring 1993

Subjects:

Television and children--Psychological aspects, Television broadcasting--Social aspects, Violence in television--Research

Collections: Psychology, Entire Library

...ratings. They could even use high violence ratings in the advertisements for their shows. None of these recommendations would limit...and driver education. Similarly, to address the problem of television-inspired violence, we need to promote time-channel locks...
3.

Teaching about Television in the Classroom

Magazine article by Robert J. Walker; USA Today (Society for the Advancement of Education), Vol. 123, January 1995

Subjects:

Television advertising--Study and teaching, Television and children--Analysis, Television programs--Study and teaching, Television--Study and teaching

Collections: Entire Library

...techniques, propaganda, half-truths, bias, and exaggerations in advertisements. Children should be taught that the best things in life are...to a book report, write about the different aspects of the television industry or your favorite program. Activity #7: Go on a...
4.

Nice One, Cyril: Or How the Television Ad Is Being Pitched to the Public as a New British Art Form

Magazine article by Mark Lawson; New Statesman, Vol. 125, November 22, 1996

Subjects:

British advertising--Analysis, Television advertising--Analysis

Collections: Entire Library

...poetry, so there have been those who have suggested that TV advertisements offer perfect distillations of the essence of drama, documentary...disguised dislike. Pundits are trying to denigrate the bricks of television by talking up the mortar. Or they subscribe to the view that...
5.

The Television News Show Kids Watch Most

Magazine article by Steven Manning; Columbia Journalism Review, Vol. 38, March 2000

Subjects:

Channel One Communications Corp.--Management, Television advertising--Social aspects, Television and children--Evaluation, Television broadcasting of news--Social aspects, Television broadcasting--Innovations

Collections: Entire Library

The Television News Show Kids Watch...that." When he finishes, advertisements flash for Polaroid digital...classroom commercial television network. Each day, Channel...read newspapers or watch television news programs," says...

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1.

Heavyweight Clinton Buries Hatchet with Obama; Rain Man: Barack Obama Speaks to a Crowd during a Downpour at a "Change We Need" Rally at Widner University in Chester, Pennsylvania. with Six Days to Go, He Has Booked Six Half-Hour Advertisements on Different TV Channels, at a Cost of $1 Million Each

Newspaper article; The Evening Standard (London, England), October 29, 2008

Subjects:

McCain, John, Primaries, Television broadcasting, Television broadcasting industry, Universities and colleges

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...a "Change We Need" Rally at Widner University in Chester, Pennsylvania. with Six Days to Go, He Has Booked Six Half-Hour Advertisements on Different TV Channels, at a Cost of $1 Million Each. Byline: JOE MURPHY BILL CLINTON publicly ended a bitter feud...
2.

Online Television Reaches New Markets; from Catwalk Models to iPhone Smoothies, Amateur Video Gives Way to a New Professionalism

Newspaper article; Daily Post (Liverpool, England), August 25, 2009

Subjects:

Cellular telephone services, Cellular telephone services industry, Internet television, Mail order business, Mail-order industry, Professional employees, Professional workers, Shop Direct, Smart phones, Vodafone Group PLC

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...likely they are to buy," says Broadhurst. Very also combines television with social media that allows people to use Facebook or Twitter...smoke is all that remains of the iPhone. While the videos are advertisements for the blender, they also make good viewing. Some Blendtec...
3.

ENOUGH MUTTER AND MUMBLE! Yesterday a TV Chief Admitted It: Millions of Us Can't Hear the Dialogue on Television. Join My Campaign to End the Great Sonic Squelch

Newspaper article; The Daily Mail (London, England), June 2, 2009

Subjects:

Advertising campaigns, Television dramas, Television programs

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...to ask the makers of the television programmes we watch to acknowledge...its not going to watch your advertisements if theyre embedded in a programme...march in our millions on Television Centre, wearing it on our...usher in a new age of audible television. Are you listening, out there...
4.

ENOUGH MUTTER AND MUMBLE! Yesterday a TV Chief Admitted It: Millions of Us Can't Hear the Dialogue on Television. Join My Campaign to End the Great Sonic Squelch

Newspaper article; The Daily Mail (London, England), June 2, 2009

Subjects:

Advertising campaigns, Television dramas, Television programs

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...to ask the makers of the television programmes we watch to acknowledge...its not going to watch your advertisements if theyre embedded in a programme...march in our millions on Television Centre, wearing it on our...usher in a new age of audible television. Are you listening, out there...
5.

DIY Television - or How to Make a Star of Every Body; TV WATCH

Newspaper article; The Evening Standard (London, England), July 21, 2006

Subjects:

Television programs--Television program reviews

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...disturbing. Our host Charlie, a man who acts as if watching television brings on psychopathic dementia, introduced a netherworld...introduce an item that ridiculed the claims made in certain advertisements, and become incoherent with rage at the belittling effects...

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1.

Smoking

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...risk of asthma and lung disease. Regulation of Smoking Because of mounting evidence of health risks, television advertisements for cigarettes were banned beginning in 1971. In the 1980s, Congress began to require stronger warning labels...
2.

Comic Strip

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...form can be employed to convey a variety of messages (e.g., advertisements). History Elements of the form can be found in antiquity...many comic strip characters have also made the transition to television, film, and the theater via animation or live actors. Adventure...
3.

Disney, Walt

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...began (1920) his career as a cartoonist making animated film advertisements. In 1928 Disney created the character Mickey Mouse in the...1960), musical fantasies (e.g., Mary Poppins, 1964), and television programs, beginning in the early 1950s with the weekly Disneyland...
4.

Mailer, Norman

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...frequent appearances at public events, in forums, and on television talk shows, making a variety of often controversial public...other works are the nonfiction The White Negro (1958), Advertisements for Myself (1959), and Marilyn (1973), a study of Marilyn...

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Your search for: television AND advertisements

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Books: 10,743

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Newspaper Articles: 990

Encyclopedia Articles: 4

Books on: television advertisements

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Journal Articles on: television advertisements

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Encyclopedia Articles on: television advertisements

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