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Your search for: television AND advertising

Found 29,474 results:

Books: 17,639

Journal Articles: 3,327

Magazine Articles: 3,263

Newspaper Articles: 5,221

Encyclopedia Articles: 24

Research Topics on: television advertising

2 results - List All Research Topics

Books on: television advertising

17,639 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Television and Political Advertising - Vol. 2

Book by Frank Biocca; Lawrence Erlbaum Associates, 1991

Subjects:

Advertising, Political, Advertising, Political--Psychological Aspects, Television In Politics

Collections: Entire Library

...NPARP focused solely on television advertising. Television is the most...The rise of political advertising on television . Cambridge, MA: MIT...deception in presidential television advertising . New York: Lippincott...
2.

Television and Political Advertising: Psychological Processes - Vol. 1

Book by Frank Biocca; Lawrence Erlbaum Associates, 1991

Subjects:

Advertising, Political, Advertising, Political--Psychological Aspects, Television In Politics

Collections: Psychology, Entire Library

Television and Political Advertising Volume 1: Psychological...Perspective Biocca Television and Political Advertising, Volume 1: Psychological...NPARP focused solely on television advertising. Television is the most...
3.

Advertising to Children on TV: Content, Impact, and Regulation

Book by Barrie Gunter, Caroline Oates, Mark Blades; Lawrence Erlbaum Associates, 2005

Subjects:

Advertising And Children, Television Advertising And Children

Collections: Entire Library

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. There is currently a rapid growth of TV platforms in terrestrial, satellite, and cable formats and these will soon move into digital transmission. These all offer ...
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Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. There is currently a rapid growth of TV platforms in terrestrial, satellite, and cable formats and these will soon move into digital transmission. These all offer opportunities for greater commercilization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
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4.

Cable TV Advertising: In Search of the Right Formula

Book by Rajeev Batra, Rashi Glazer; Quorum Books, 1989

Subjects:

Cable Television Advertising--United States--Congresses

Collections: Entire Library

This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. The authors are united in their belief that cable TV advertising has not lived up to ...
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This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. The authors are united in their belief that cable TV advertising has not lived up to its original promise because key players--system operators, programmers, and advertisers--still act as if cable TV is an alternative to traditional mass audience broadcast rather than a fundamentally new and unique medium.
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5.

Television Myth and the American Mind

Book by Hal Himmelstein; Praeger Publishers, 1994

Subjects:

Television Advertising--United States, Television Broadcasting--United States, Television Programs--United States--History And Criticism

Collections: Entire Library

This book offers an interpretation of the myths that shape television images and reinforce this culture's dominant ideology. It provides histories of all television genres and connects developments within each genre to political, social, and cultural shifts in the larger society. This new Second ...
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This book offers an interpretation of the myths that shape television images and reinforce this culture's dominant ideology. It provides histories of all television genres and connects developments within each genre to political, social, and cultural shifts in the larger society. This new Second Edition updates the previous edition's close textual analysis of representative series and serials to mid-1993, reflecting the significant changes that have occurred in both the business of television in the United States and in the larger society's dominant ideology. The Second Edition also reflects significant advances in critical theory related to the study of television that have occurred over the past decade, and it incorporates both the structuralist critical position (dominant in the first edition) and a post-structuralist position which moves away from a determinist textual analysis of ideology to a consideration of possible multiple decodings.
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Journal Articles on: television advertising

3,327 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

The Impact of Television Advertising on Children's Christmas Wishes

Journal article by Moniek Buijzen, Patti M. Valkenburg; Journal of Broadcasting & Electronic Media, Vol. 44, 2000

Subjects:

Advertising and children--Research, Children as consumers--Research, Television advertising--Influence, Television and children--Research

Collections: Entire Library

The impact of television advertising on childrens Christmas wishes...requests that were determined by television advertising ranged from 25% (Caron Ward...what extent child-directed television advertising influences childrens Christmas...
2.

The Substitutability of Network and National Spot Television Advertising

Journal article by B.D. Mccullough, Tracy Waldon; Quarterly Journal of Business and Economics, Vol. 37, 1998

Subjects:

Spot advertising--Analysis, Television advertising--Analysis, Television broadcasting industry--Statistics

Collections: Entire Library

...network and national spot television advertising. by B.D. McCullough...network and national spot television advertising. To date, however, no formal...sectors of interest: network television advertising, N, national spot television...
3.

Television Advertising Regulation and Program Quality

Journal article by Donald J. Wright; Economic Record, Vol. 70, 1994

Subjects:

Television advertising--Laws, regulations, etc., Television broadcasting--Management, Television viewers--Economic aspects

Collections: Entire Library

Television advertising regulation and program quality...interesting case for in September 1987 television advertising was deregulated to allow stations...the first formal modelling of television advertising regulation and so provides a...
4.

Presidential Television Advertising and Public Policy Priorities, 1952-2000

Journal article by Glenn J. Hansen, William L. Benoit; Communication Studies, Vol. 53, 2002

Subjects:

Communication in politics--Moral and ethical aspects, Political advertising--United States, Presidential candidates--United States, Television and politics--United States, United States--Politics and government

Collections: Entire Library

Presidential television advertising and public policy priorities...Policy Priorities Since 1952 television advertising has become a necessity for...1996) concluded that political television advertising is the major means by which...
5.

Children's Television Advertising in the Multichannel Environment

Journal article by Dale Kunkel; Journal of Communication, Vol. 42, 1992

Subjects:

Communication

Collections: Entire Library

Childrens Television Advertising in the Multichannel Environment...advertising . The topic of television advertising to children first emerged as...children did not comprehend television advertising in the same way as did adults...

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Magazine Articles on: television advertising

3,263 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Spot Cable versus Newspapers: The Benefits of Advertising in a New Political World

Magazine article; Campaigns & Elections, Vol. 27, June 2006

Subjects:

Cable television advertising--Comparative analysis, Cable television advertising--Usage, Newspaper advertising--Comparative analysis, Newspaper advertising--Usage, Political advertising--Analysis

Collections: Entire Library

...increases for cable television in every part of...that spot cable advertising must be at the...campaigns used cable advertising to target voters...watching broadcast television. The results of...network or cable TV advertising; and it is measurably persuasive. With televisions reach ever narrowing...
2.

Warning Advertising May Be Hazardous to Your Health: Ads Pose a Threat to Physical, Emotional, Social, and Cultural Well-Being

Magazine article by Roy F. Fox; USA Today (Society for the Advancement of Education), Vol. 130, November 2001

Subjects:

Advertising and children--Social aspects, Advertising research, Business and education--Analysis, Channel One Communications Corp.--Contracts, Consumption (Economics)--Social aspects, Industry and education--Analysis, Marketing industry--Social aspects, Satellite communications services industry--Contracts, Satellite television, Television advertising

Collections: Education, Entire Library

...we produce, advertising flows constantly--from television to billboards...devoted to advertising, sports, weather...Channel One is television. What we are...policies opposing advertising to children...exposed to 2,000 television ads for beer...
3.

Nice One, Cyril: Or How the Television Ad Is Being Pitched to the Public as a New British Art Form

Magazine article by Mark Lawson; New Statesman, Vol. 125, November 22, 1996

Subjects:

British advertising--Analysis, Television advertising--Analysis

Collections: Entire Library

...use of sexual images in television advertising has always been tightly...Evidential/Statistical - If most television advertising aspires to the arts, one...remains the dominant form of television advertising in America, which - perhaps...
4.

The Television News Show Kids Watch Most

Magazine article by Steven Manning; Columbia Journalism Review, Vol. 38, March 2000

Subjects:

Channel One Communications Corp.--Management, Television advertising--Social aspects, Television and children--Evaluation, Television broadcasting of news--Social aspects, Television broadcasting--Innovations

Collections: Entire Library

...Kathleen Ryan, as her twenty-three sophomores stare raptly at a television set mounted high up on a wall. "This is the main way students...president of programming for Channel One. "The fact that we take advertising makes us just like everybody else." Hill, who joined Channel...
5.

Teaching about Television in the Classroom

Magazine article by Robert J. Walker; USA Today (Society for the Advancement of Education), Vol. 123, January 1995

Subjects:

Television advertising--Study and teaching, Television and children--Analysis, Television programs--Study and teaching, Television--Study and teaching

Collections: Entire Library

Teaching about Television in the Classroom. by Robert...powerful, popular, and intimate as television. Nor has any inanimate object been...as much praise and condemnation. Television can make people laugh or cry, happy...

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Newspaper Articles on: television advertising

5,221 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

M & S Will Reduce Advertising Budget to Halt Profit Slide; French Chic: Noemie Lenoir on a M& S Television Commercial

Newspaper article; The Daily Mail (London, England), November 5, 2008

Subjects:

Television advertising

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

M S Will Reduce Advertising Budget to Halt Profit Slide; French Chic: Noemie Lenoir on a M S Television Commercial. Byline: Ben Laurence...lop 20pc from the amount it spends on advertising. M S reckons it has achieved big sales...
2.

Upbeat ITV Stopping the Rot over Advertising; Tuned In: Grade Said the Broadcaster Is Expected to Hold Its Share of TV Advertising

Newspaper article; The Evening Standard (London, England), November 5, 2008

Subjects:

Broadcasting industry, Television advertising

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...expect to hold our share of UK television advertising year on year for the first time...he said. ITV has been losing advertising revenues for decades through the growth of multi-channel television on Sky and Virgin Media which...
3.

ITV Advertising Holds Up against Rest of the Sector; MEDIA

Newspaper article; The Birmingham Post (England), May 16, 2008

Subjects:

Television advertising

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...chairman Michael Grade, who joined the broadcaster at the end of 2006, said: "Given the wider economic context, the television advertising market has held up relatively well." At the companys AGM, Mr Grade told shareholders he hoped to see earnings...
4.

JM Creative Wins Gold for Best TV Commercial at Advertising Awards

Newspaper article; Western Mail (Cardiff, Wales), June 6, 2007

Subjects:

Television advertising--Achievements and awards

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...It has won two Gold medals at the annual Grand Prix Fresh Advertising awards - which recognise creative ingenuity and innovation...anniversary this spring, are the masterminds behind a string of television and media campaigns which have captivated the minds of millions...
5.

TV Advertising Drive Scores Huge Success for Welsh Lamb as Sales Are 400% Better Than in Non-Ad Areas

Newspaper article; Western Mail (Cardiff, Wales), December 6, 2005

Subjects:

Television advertising, Wales. National Assembly

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

TV Advertising Drive Scores Huge Success...Promotion Wales recent television advertisement said they...lamb after watching HCCs television advertisement. More than...400% better where the advertising was seen compared with...

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Encyclopedia Articles on: television advertising

24 results - MORE ENCYCLOPEDIA RESULTS: 1-10 11-20 21-24

1.

Advertising

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...drugs and cosmetics, soaps, automobiles, tobacco, appliances, and oil products. The major U.S. advertising media are newspapers, magazines, television and radio, business publications, billboards, and circulars sent through the mail. With the...
2.

Cable Television

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...Commons. The industry finances its programming from subscriber fees and advertising revenue. New technologies, such as fiber optics, digital compression, and interactive television, allow cable operators to offer more programming choices and services...
3.

Berlusconi, Silvio

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...stolid fare offered on government-run channels, and he became a billionaire as head of a media empire embracing television, advertising, film, and publishing. Entering politics as a strong advocate of a market-driven economy, he established the...
4.

Cigar and Cigarette

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...antismoking campaigns, a ban on television advertising, and warning labels on packages...tobacco industry increased their advertising budgets 400% between 1967 and...as banning tobacco product advertising and putting warning labels...
5.

Broadcasting

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...receivers by radio or television. In the United States...Pittsburgh. The sale of advertising was started in 1922...increasingly attractive as an advertising medium with the coming...Experiments in broadcasting television began in the 1920s...were 1,340 commercial television stations on the air...

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