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Your search for: television AND advertising


Found 29,474 results:

Books:   17,639
  |  
Journal Articles:   3,327
  |  
Magazine Articles:   3,263

Newspaper Articles:   5,221
  |  
Encyclopedia Articles:   24

Research Topics on: television advertising

2 results - List All Research Topics


Books on: television advertising

17,639 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

  • 1.


    Television and Political Advertising - Vol. 2
    Book by Frank Biocca; Lawrence Erlbaum Associates, 1991
    Subjects: 
    Collections: Entire Library

    ...NPARP focused solely on television advertising. Television is the most...The rise of political advertising on television . Cambridge, MA: MIT...deception in presidential television advertising . New York: Lippincott...
     
  • 2.


    Television and Political Advertising: Psychological Processes - Vol. 1
    Book by Frank Biocca; Lawrence Erlbaum Associates, 1991
    Subjects: 
    Collections: Psychology, Entire Library

    Television and Political Advertising Volume 1: Psychological...Perspective Biocca Television and Political Advertising, Volume 1: Psychological...NPARP focused solely on television advertising. Television is the most...
     
  • 3.


    Advertising to Children on TV: Content, Impact, and Regulation
    Book by Barrie Gunter, Caroline Oates, Mark Blades; Lawrence Erlbaum Associates, 2005
    Subjects: 
    Collections: Entire Library

    Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. There is currently a rapid growth of TV platforms in terrestrial, satellite, and cable formats and these will soon move into digital transmission. These all offer ...
     
  • 4.


    Cable TV Advertising: In Search of the Right Formula
    Book by Rajeev Batra, Rashi Glazer; Quorum Books, 1989
    Subjects: 
    Collections: Entire Library

    This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. The authors are united in their belief that cable TV advertising has not lived up to ...
     
  • 5.


    Television Myth and the American Mind
    Book by Hal Himmelstein; Praeger Publishers, 1994
    Subjects: 
    Collections: Entire Library

    This book offers an interpretation of the myths that shape television images and reinforce this culture's dominant ideology. It provides histories of all television genres and connects developments within each genre to political, social, and cultural shifts in the larger society. This new Second ...
     

MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


Journal Articles on: television advertising

3,327 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


Magazine Articles on: television advertising

3,263 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


Newspaper Articles on: television advertising

5,221 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


Encyclopedia Articles on: television advertising

24 results - MORE ENCYCLOPEDIA RESULTS: 1-10 11-20 21-24

MORE ENCYCLOPEDIA RESULTS: 1-10 11-20 21-24


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