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Your search for: television AND advertising AND effectiveness


Found 13,822 results:

Books:   12,805
  |  
Journal Articles:   808
  |  
Magazine Articles:   160

Newspaper Articles:   49
  |  
Encyclopedia Articles:   0

Books on: television advertising effectiveness

12,805 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

  • 1.


    Measuring Advertising Effectiveness
    Book by William D. Wells; Lawrence Erlbaum Associates, 1997
    Subjects: 
    Collections: Entire Library

    ...13 Television Viewing Behavior...Commercial Effectiveness 221...Determinants of Advertising Repetition...whether the advertising occurs in...interactive television, the question of its effectiveness will be critical...
     
  • 2.


    Cable TV Advertising: In Search of the Right Formula
    Book by Rajeev Batra, Rashi Glazer; Quorum Books, 1989
    Subjects: 
    Collections: Entire Library

    This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. The authors are united in their belief that cable TV advertising has not lived up to ...
     
  • 3.


    Advertising to Children on TV: Content, Impact, and Regulation
    Book by Barrie Gunter, Caroline Oates, Mark Blades; Lawrence Erlbaum Associates, 2005
    Subjects: 
    Collections: Entire Library

    Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. There is currently a rapid growth of TV platforms in terrestrial, satellite, and cable formats and these will soon move into digital transmission. These all offer ...
     
  • 4.


    Television Myth and the American Mind
    Book by Hal Himmelstein; Praeger Publishers, 1994
    Subjects: 
    Collections: Entire Library

    This book offers an interpretation of the myths that shape television images and reinforce this culture's dominant ideology. It provides histories of all television genres and connects developments within each genre to political, social, and cultural shifts in the larger society. This new Second ...
     
  • 5.


    The American Trojan Horse: U.S. Television Confronts Canadian Economic and Cultural Nationalism
    Book by Barry Berlin; Greenwood Press, 1990
    Subjects: 
    Collections: Entire Library

    A historical and descriptive study of the United States/Canadian mass communications "border war," this volume centers on millions of dollars spent annually by companies to advertise on U.S. border stations. Berlin chronicles this dispute as it evolves through its two stages: Canadian action (1970 ...
     

MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


Journal Articles on: television advertising effectiveness

808 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


Magazine Articles on: television advertising effectiveness

160 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


Newspaper Articles on: television advertising effectiveness

49 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-49

MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-49


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