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Your search for: television AND advertising AND history

Found 20,814 results:

Books: 16,584

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Journal Articles: 2,174

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Magazine Articles: 1,411

Newspaper Articles: 635

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Encyclopedia Articles: 10

Books on: television advertising history

16,584 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Television and Political Advertising - Vol. 2

Book by Frank Biocca; Lawrence Erlbaum Associates, 1991

Subjects:

Advertising, Political, Advertising, Political--Psychological Aspects, Television In Politics

Collections: Entire Library

...Ed. , Television and political advertising, Vol. 1...in world history: The symbolic...texts on television, that is, product advertising and news...observation in the history of the development...political advertising on television . Cambridge...
2.

Television and Political Advertising: Psychological Processes - Vol. 1

Book by Frank Biocca; Lawrence Erlbaum Associates, 1991

Subjects:

Advertising, Political, Advertising, Political--Psychological Aspects, Television In Politics

Collections: Psychology, Entire Library

...1: Psychological Processes Biocca Television and Political Advertising, Volume 2: Signs, Codes, and Images...Development of American Journalism: A Narrative History Semetko/ Blumler/ Gurevitch/ Weaver...
3.

Advertising to Children on TV: Content, Impact, and Regulation

Book by Barrie Gunter, Caroline Oates, Mark Blades; Lawrence Erlbaum Associates, 2005

Subjects:

Advertising And Children, Television Advertising And Children

Collections: Entire Library

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. There is currently a rapid growth of TV platforms in terrestrial, satellite, and cable formats and these will soon move into digital transmission. These all offer ...
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Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. There is currently a rapid growth of TV platforms in terrestrial, satellite, and cable formats and these will soon move into digital transmission. These all offer opportunities for greater commercilization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
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4.

Television Myth and the American Mind

Book by Hal Himmelstein; Praeger Publishers, 1994

Subjects:

Television Advertising--United States, Television Broadcasting--United States, Television Programs--United States--History And Criticism

Collections: Entire Library

This book offers an interpretation of the myths that shape television images and reinforce this culture's dominant ideology. It provides histories of all television genres and connects developments within each genre to political, social, and cultural shifts in the larger society. This new Second ...
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This book offers an interpretation of the myths that shape television images and reinforce this culture's dominant ideology. It provides histories of all television genres and connects developments within each genre to political, social, and cultural shifts in the larger society. This new Second Edition updates the previous edition's close textual analysis of representative series and serials to mid-1993, reflecting the significant changes that have occurred in both the business of television in the United States and in the larger society's dominant ideology. The Second Edition also reflects significant advances in critical theory related to the study of television that have occurred over the past decade, and it incorporates both the structuralist critical position (dominant in the first edition) and a post-structuralist position which moves away from a determinist textual analysis of ideology to a consideration of possible multiple decodings.
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5.

The American Trojan Horse: U.S. Television Confronts Canadian Economic and Cultural Nationalism

Book by Barry Berlin; Greenwood Press, 1990

Subjects:

Investments, Canadian--United States, Television Advertising--Canada--Finance, Television Advertising--Law And Legislation--Canada, Television Advertising--United States--Finance, Television Broadcasting Policy--Canada, Television Broadcasting Policy--United States

Collections: Entire Library

A historical and descriptive study of the United States/Canadian mass communications "border war," this volume centers on millions of dollars spent annually by companies to advertise on U.S. border stations. Berlin chronicles this dispute as it evolves through its two stages: Canadian action (1970 ...
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A historical and descriptive study of the United States/Canadian mass communications "border war," this volume centers on millions of dollars spent annually by companies to advertise on U.S. border stations. Berlin chronicles this dispute as it evolves through its two stages: Canadian action (1970 to 1976) and U.S. response (1976 to 1988). He focuses on Canada's vision of the U.S. media--a "modern Trojan Horse" that has penetrated domestic media and will ultimately absorb Canadian culture and identity.
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Journal Articles on: television advertising history

2,174 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Television Advertising Regulation and Program Quality

Journal article by Donald J. Wright; Economic Record, Vol. 70, 1994

Subjects:

Television advertising--Laws, regulations, etc., Television broadcasting--Management, Television viewers--Economic aspects

Collections: Entire Library

...paper also provides the first formal modelling of television advertising regulation and so provides a much needed framework...prime time and 15 minutes per hour at other times. A history of these events as well as the decision of the ABT...
2.

The Perpetuation of Subtle Prejudice: Race and Gender Imagery in 1990s Television Advertising

Journal article by Scott Coltrane, Melinda Messineo; Sex Roles: A Journal of Research, 2000

Subjects:

Racism in mass media--Research, Racism--Portrayals, depictions, etc., Sex role in television--Research, Sexism in mass media--Research, Sexism--Portrayals, depictions, etc., Television advertising--Research

Collections: Psychology, Entire Library

...the ways that advertising imagery simultaneously...analysis of television commercials...change. The history of media representations...detailed studies of television advertising to explore how...impossible to avoid televisions advertising imagery (Barthel...
3.

Presidential Television Advertising and Public Policy Priorities, 1952-2000

Journal article by Glenn J. Hansen, William L. Benoit; Communication Studies, Vol. 53, 2002

Subjects:

Communication in politics--Moral and ethical aspects, Political advertising--United States, Presidential candidates--United States, Television and politics--United States, United States--Politics and government

Collections: Entire Library

...Packaging the presidency: A history and criticism of presidential advertising (3rd ed.). New York...Ballotti, J. (1991). Television advertising in presidential...M. (1997). Air wars: Television advertising in election campaigns...
4.

Children's Television Advertising in the Multichannel Environment

Journal article by Dale Kunkel; Journal of Communication, Vol. 42, 1992

Subjects:

Communication

Collections: Entire Library

...Diversions Research examining television advertising to children traces back...multichannel environment, television advertising to children can no longer...1980 ). The nature of television advertising to children. In E...
5.

The Elastic Body Image: The Effect of Television Advertising and Programming on Body Image Distortions in Young Women

Journal article by Philip N. Myers Jr., Frank A. Biocca; Journal of Communication, Vol. 42, 1992

Subjects:

Communication

Collections: Entire Library

...269-274. Burton, P. ( 1983 ). Advertising copywriting . New York: John Wiley...as an instrument of sexism on American television commercials". Sex Roles , 13(1/2), ...Books. Foucault, M. ( 1980 ). The history of sexuality. Vol. 1: An introduction...

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Magazine Articles on: television advertising history

1,411 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Warning Advertising May Be Hazardous to Your Health: Ads Pose a Threat to Physical, Emotional, Social, and Cultural Well-Being

Magazine article by Roy F. Fox; USA Today (Society for the Advancement of Education), Vol. 130, November 2001

Subjects:

Advertising and children--Social aspects, Advertising research, Business and education--Analysis, Channel One Communications Corp.--Contracts, Consumption (Economics)--Social aspects, Industry and education--Analysis, Marketing industry--Social aspects, Satellite communications services industry--Contracts, Satellite television, Television advertising

Collections: Education, Entire Library

...back Deeply embedded in our social and cultural history, advertising is so prevalent that it is invisible. Nevertheless...support new technology that will allow viewers to skip television commercials. Third, we can establish "ad-free zones...
2.

Nice One, Cyril: Or How the Television Ad Is Being Pitched to the Public as a New British Art Form

Magazine article by Mark Lawson; New Statesman, Vol. 125, November 22, 1996

Subjects:

British advertising--Analysis, Television advertising--Analysis

Collections: Entire Library

...the bricks of television by talking up...divide British TV advertising into 12 brand...significant in the history of advertising...sexual images in television advertising has always been...Statistical - If most television advertising aspires to the...
3.

Teaching about Television in the Classroom

Magazine article by Robert J. Walker; USA Today (Society for the Advancement of Education), Vol. 123, January 1995

Subjects:

Television advertising--Study and teaching, Television and children--Analysis, Television programs--Study and teaching, Television--Study and teaching

Collections: Entire Library

Teaching about Television in the Classroom...NEVER BEFORE in the history of communication...so far back in television history that few remember...period in American history. They also can...happen. Moreover, television can bring to life...
4.

Dream Girls: Women in Advertising

Magazine article by Jan Kurtz; USA Today (Society for the Advancement of Education), Vol. 125, January 1997

Subjects:

Advertising--History, Sex role in advertising--History, Sex roles--History, Women consumers--History, Women in advertising--History, Women--History

Collections: Entire Library

...product, is embedded in the popular mind. The following ad campaigns did just that and earned a place both in advertising history and Americas cultural history. Understanding why and how they did so gives us a glimpse into our own social past...
5.

Now That's Infotainment

Magazine article by Gayle M.B. Hanson; Insight on the News, Vol. 12, June 10, 1996

Subjects:

Infomercials--Usage, Television advertising--Laws, regulations, etc.

Collections: Entire Library

...Communications Commission deregulated television advertising, infomercials came into their own with the expansion of cable TV. For the first time in television history, cheap TV time was available to anyone with a product...

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Newspaper Articles on: television advertising history

635 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Virgin Media Set for Private Equity Buyout; Ruby Wax, the American Talk Show Host, Who Is Fronting the Cable Group's New Advertising Campaign

Newspaper article; The Daily Mail (London, England), July 3, 2007

Subjects:

Advertising campaigns, Cable television advertising, Private equity, Talk shows

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...American Talk Show Host, Who Is Fronting the Cable Groups New Advertising Campaign. Byline: James Ashton BATTERED for its greed...more on Virgin Media at thisismoney.co.uk/vmed WINDING CABLE HISTORY 1982 Margaret Thatcher announces plans for regional cableTV...
2.

Gay Activist Puts $1.5 Million on Colorado TV Ads

Newspaper article; The Washington Times, April 26, 2006

Subjects:

Activists, Political activists, Reformers, Social reformers, Television advertising

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...started an unprecedented advertising campaign aimed at promoting...ballot. The $1.5 million television buy, easily the most expensive in state history for a ballot initiative...this states political history, this is entirely new...virtually no political advertising on the air now," he...
3.

Hillary Headlines Webb Event; Struggling Allen Kicksoff 'Issues, Ideas' Tour

Newspaper article; The Washington Times, October 4, 2006

Subjects:

Clinton, Hillary Rodham--Political activity, Television advertising--Political aspects, United States. Congress. Senate

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...The former first lady also downplayed a television advertisement paid for by Mr. Allen that...billets to women than any secretary in history had. Meanwhile, Mr. Allen kicked off...positions for women than anybody in the history of the Navy," retired Coast Guard Petty...
4.

Lady Godiva Takes the Reins for TV Advert; CHRISTMAS PROMOTION: Marketing Campaign Draws on City's Famous Heroine

Newspaper article; Coventry Evening Telegraph (England), November 7, 2005

Subjects:

Candy industry, Television advertising

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...marketing assistant at CV One, said: "This is the most ambitious television commercial we have done and we are absolutely thrilled with the...into the cathedral ruins on the white Lusitano horse DRAWING ON HISTORY... Yasmin Gregory
5.

How to Campaign?

Newspaper article; Manila Bulletin, February 27, 2007

Subjects:

Electioneering, Political advertising, Political campaigns, Television advertising

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

How to Campaign? POLITICAL campaigns have a colorful history that dates back more than a century. In the first decades of the 20th century in American politics both Republican and Democratic...

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Encyclopedia Articles on: television advertising history

10 results MORE ENCYCLOPEDIA RESULTS: 1-10

1.

Communications Industry

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2007

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...beginning of human history, the term generally...such, it covers television and radio broadcasting...publishing, advertising, telecommunications...values globally. Television, which was first...entertainment, and advertising to nearly all...growth of U.S. advertising, which increased...such as cable television and the Internet...
2.

Broadcasting

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2007

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...became increasingly attractive as an advertising medium with the coming of network operation...stations. Experiments in broadcasting television began in the 1920s but were interrupted...television . See E. Barnouw, A History of Broadcasting in the United States...
3.

Motion Pictures

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2007

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...nonfiction films, as well as some sorts of advertising. The term also includes artistic, interpretive...film technique are a primary staple of television entertainment. The newsreel, introduced...1934); the newsreel was superseded by television news coverage in the early 1950s. The...
4.

United States

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2007

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...campaign funding, and the post-primary advertising campaign began early. In July, Kerry...most expensive natural disaster in U.S. history. The following month, Hurricane Rita...departments, and on numerous topics of American history, e.g., Whiskey Rebellion , Ohio Company...
5.

Newspaper

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2007

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...small increments while sales of on-line advertising were surging ahead. The extent to which...controlling interests in newspapers, radio, and television. For discussion of newspaper censorship...F. L. Mott, American Journalism: a History, 1690 1960 (3d ed. 1962); J. C. Merrill...

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