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Your search for: television AND advertising AND history

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Found 8,789 results:

Books: 2,523

Journal Articles: 3,149

Magazine Articles: 2,117

Newspaper Articles: 990

Encyclopedia Articles: 10

Books on: television advertising history

2,523 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

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Television and Political Advertising - Vol. 2

Book by Frank Biocca; Lawrence Erlbaum Associates, 1991

Subjects:

Advertising, Political, Advertising, Political--Psychological Aspects, Television In Politics

Collections: Entire Library

...and content of television, let alone political advertising, is still too...category political advertising is a fragile distinction...American political advertising, which is still...observation in the history of the development...
2.

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Television and Political Advertising: Psychological Processes - Vol. 1

Book by Frank Biocca; Lawrence Erlbaum Associates, 1991

Subjects:

Advertising, Political, Advertising, Political--Psychological Aspects, Television In Politics

Collections: Psychology, Entire Library

...communications . New York: American Association of Advertising Agencies. Jacoby J., Hoyer W., Sheluga...H. 1984 . Packaging the presidency. A history and criticism of presidential campaign advertising . New York: Oxford University Press...
3.

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Fables of Abundance: A Cultural History of Advertising in America

Book by Jackson Lears; Basic Books, 1994

Subjects:

Advertising--United States--History--19th Century, Advertising--United States--History--20th Century

Collections: History, Entire Library

...professionalism and, 197 ; Barnums connection with advertising and, 213 -15; counterculture of 1960s and...revival of tactics with, 238 -39; radio advertising and, 233 ; television advertising and, 256 ; tension between managerial professionalism...
4.

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Television Myth and the American Mind

Book by Hal Himmelstein; Praeger Publishers, 1994

Subjects:

Television Advertising--United States, Television Broadcasting--United States, Television Programs--United States--History And Criticism

Collections: Entire Library

...Publication Data Himmelstein Hal. Television myth and the American mind / Hal...93157-9 pbk. : alk. paper 1. Television programs--United States--History and criticism. 2. Television advertising--United States. 3. Television...
5.

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The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age

Book by Joe Cappo; McGraw-Hill, 2003

Subjects:

Advertising--United States

Collections: Entire Library

...five primary media: television, radio, newspapers...favorite medium of advertising. Cable television...consumers as well as advertising income. The subscription...totally support such advertising-free channels as...watched HBO program in history Even more significant...

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Journal Articles on: television advertising history

3,149 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

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The Birth of an Advocacy Group: the First Six Years of Action for Children's Television

Journal article by Naeemah Clark; Journalism History, Vol. 30, 2004

Subjects:

Action for Childrens Television, Broadcasting industry, Childrens television, History, Organizations, Television advertising, Television programming, Women

Collections: History, Entire Library

...minimum on childrens television programs. The report stated that the "use of television to further the educational...air programs about history, science, literature...dull classroom" television.117 The guidelines...the report was the advertising practices on childrens...
2.

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Advertising Obesity: Can the U.S. Follow the Lead of the UK in Limiting Television Marketing of Unhealthy Foods to Children?

Journal article by David Darwin; Vanderbilt Journal of Transnational Law, Vol. 42, 2009

Subjects:

Child consumers--Health aspects, Childhood obesity--Prevention, Children as consumers--Health aspects, Obesity in children--Prevention, Television advertising--Influence

Collections: Entire Library

...childrens television. II. BACKGROUND A. History of U.S...hotly debated advertising during childrens...Marketing," History of Television Deregulation...to regulate advertising deemed "deceptive...regulation in advertising to children...
3.

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Presidential Television Advertising and Public Policy Priorities, 1952-2000

Journal article by Glenn J. Hansen, William L. Benoit; Communication Studies, Vol. 53, 2002

Subjects:

Communication in politics--Moral and ethical aspects, Political advertising--United States, Presidential candidates--United States, Television and politics--United States, United States--Politics and government

Collections: Entire Library

...Packaging the presidency: A history and criticism of presidential advertising (3rd ed.). New York...Crowded airwaves: Campaign advertising in elections (pp. 44...Ballotti, J. (1991). Television advertising in presidential primaries...
4.

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A Qualitative Investigation of the Responses of In-treatment and Recovering Heavy Drinkers to Alcohol Advertising on New Zealand Television

Journal article by Andrew Thomson, Eldene Bradley, Sally Casswell; Contemporary Drug Problems, Vol. 24, 1997

Subjects:

Alcohol use, Alcoholism, New Zealand, Social research, Substance abuse treatment, Television advertising

Collections: Entire Library

...because of alcohol advertising. I know people who...sobriety, alcohol advertising on television had made it difficult...that those with a history of alcohol-related...suggest that alcohol advertising on television was...
5.

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You Can't Say That on Television: Constitutional Analysis of a Direct-to-consumer Pharmaceutical Advertising Ban

Journal article by Lia Mulligan; American Journal of Law and Medicine, Vol. 37, 2011

Subjects:

Commercial speech, Fees & charges, Fines & penalties, Health care policy, Pharmaceutical industry, Prescription drugs, Television advertising

Collections: Entire Library

...Cant Say That on Television: Constitutional...Pharmaceutical Advertising Ban by Lia Mulligan...pharmaceutical advertising (DTCA) seems...discussing a brief history of DTCA regulation...physician prescribing history, or "data-mining...targeted physician advertising.108 One of the...

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Magazine Articles on: television advertising history

2,117 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

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A Jubilee Street Party: As Coronation Street Celebrates Half a Century in the Nation's Living Rooms, Andrew Roberts Looks at Why an Intensely Parochial Television Series That Has Wilfully Refused to Acknowledge Change Is Still Going Strong

Magazine article by Andrew Roberts; History Today, Vol. 60, December 2010

Subjects:

Coronation Street (Television program)--History, Television dramas--History, Television programs--History

Collections: History, Entire Library

...Why an Intensely Parochial Television Series That Has Wilfully...worlds longest-running television soap opera. It celebrates...birthday on December 9th. If a television drama is a mirror, then...the better to sell more advertising space. ATVs Emergency Ward...
2.

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The Queen of Tween: Last Spring Anne Sweeney Took Charge of a "Mess" of a Network-ABC-That Was Buried in the Ratings. Can a Woman Whose Background Is Children's Cable Programming Save a Broadcast Network with a History of Management Problems? to Do So, She May Just Have to Reinvent the Television Business

Magazine article by Sridhar Pappu; The Atlantic Monthly, Vol. 294, November 2004

Subjects:

American Broadcasting Companies Inc.--Company forecasts, American Broadcasting Companies Inc.--Officials and employees, Chief executive officers, Sweeney, Anne--Appointments, resignations and dismissals, Sweeney, Anne--Evaluation, Sweeney, Anne--Forecasts and trends, Television broadcasting industry

Collections: History, Entire Library

...calls "the vase of American television"--now that it is instead...with the way people receive television," Sweeney says when I...TiVo problem is a return to televisions early days, when shows...Texaco Star Theater, Kraft Television Theater, and The Colgate...the future of television advertising. "We hit that moment in...
3.

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Telling Lies about History: "The Fifties" on Television

Magazine article by Hilton Kramer; New Criterion, Vol. 16, January 1998

Subjects:

Television programs--Reviews, The Fifties (Television program)--Reviews

Collections: History, Entire Library

...lies about history: "The Fifties" on television by Hilton...consumer advertising dominate...1950s, the History Channels...lie in the television version of...consumer advertising--and it...understood. History is therefore...
4.

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Warning Advertising May Be Hazardous to Your Health: Ads Pose a Threat to Physical, Emotional, Social, and Cultural Well-Being

Magazine article by Roy F. Fox; USA Today (Society for the Advancement of Education), Vol. 130, November 2001

Subjects:

Advertising and children--Social aspects, Advertising research, Business and education--Analysis, Channel One Communications Corp.--Contracts, Consumption (Economics)--Social aspects, Industry and education--Analysis, Marketing industry--Social aspects, Satellite communications services industry--Contracts, Satellite television, Television advertising

Collections: Education, Entire Library

...end of the cycles of advertising/consumption lie...social and cultural history, advertising is so prevalent that...allow viewers to skip television commercials. Third...print and electronic advertising, now commonplace...
5.

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Six Trends in Advertising: Analysis of Successful TV Commercials

Magazine article by Lee Dong-Hun; SERI Quarterly, Vol. 2, July 2009

Subjects:

South Korea, Television advertising, Trends

Collections: Entire Library

Six Trends in Advertising: Analysis of Successful...This type of long-term advertising campaign, emphasizing...important events in Korean history together with the viewer...usually unaffected by advertising when purchasing goods...

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Newspaper Articles on: television advertising history

990 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

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BIRTHDAY TREAT FOR THE CLIO; Advertising Feature

Newspaper article; Coventry Evening Telegraph (England), April 30, 2010

Subjects:

Automobile industry, Renault Clio (Automobile)--Advertising, Renault S.A.--Advertising, Television advertising

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

BIRTHDAY TREAT FOR THE CLIO; Advertising Feature. STAFF at Sutton Park Renault...special edition truly captures all this history and character and were encouraging customers...the first models in the Clios 20-year history.
2.

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Virgin Media Set for Private Equity Buyout; Ruby Wax, the American Talk Show Host, Who Is Fronting the Cable Group's New Advertising Campaign

Newspaper article; The Daily Mail (London, England), July 3, 2007

Subjects:

Advertising campaigns, Cable television advertising, Private equity, Talk shows

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...American Talk Show Host, Who Is Fronting the Cable Groups New Advertising Campaign. Byline: James Ashton BATTERED for its greed and...Virgin Media at thisismoney.co.uk/vmed WINDING CABLE HISTORY 1982 Margaret Thatcher announces plans for regional cableTV...
3.

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ENOUGH MUTTER AND MUMBLE! Yesterday a TV Chief Admitted It: Millions of Us Can't Hear the Dialogue on Television. Join My Campaign to End the Great Sonic Squelch

Newspaper article; The Daily Mail (London, England), June 2, 2009

Subjects:

Advertising campaigns, Television dramas, Television programs

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...Us Cant Hear the Dialogue on Television. Join My Campaign to End the...critically admired pieces of television in the history of the medium. Yet, as anyone...range of programmes on modern television - from documentaries and game...
4.

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ENOUGH MUTTER AND MUMBLE! Yesterday a TV Chief Admitted It: Millions of Us Can't Hear the Dialogue on Television. Join My Campaign to End the Great Sonic Squelch

Newspaper article; The Daily Mail (London, England), June 2, 2009

Subjects:

Advertising campaigns, Television dramas, Television programs

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...Us Cant Hear the Dialogue on Television. Join My Campaign to End the...critically admired pieces of television in the history of the medium. Yet, as anyone...range of programmes on modern television -- from documentaries and game...
5.

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Amtrak to Time Travel; Dresses Up for Success in History Channel Ads

Newspaper article; The Washington Times, November 14, 2007

Subjects:

A&E Television Networks--Advertising, Cable television broadcasting industry, Passenger rail services

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...Dresses Up for Success in History Channel Ads. Byline...train to advertise a History Channel documentary...is the subject of a History Channel special report...history as it is in the advertising revenue the railroad...same profile as its television viewers. History Channel...

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Encyclopedia Articles on: television advertising history

10 results MORE ENCYCLOPEDIA RESULTS: 1-10

1.

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Airship

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...surveillance, flashing advertising messages, and providing "birds eye" television images of sporting events...Gerken, Airships, History and Technology (1990...Zeppelin in Combat: A History of the German Naval...Althoff, Sky Ships: A History of the Airship in the...
2.

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Communications Industry

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...beginning of human history, the term generally...As such, it covers television and radio broadcasting...telegraphs, publishing, advertising, telecommunications...entertainment, and advertising to nearly all U.S...The growth of U.S. advertising, which increased from...
3.

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New York , City, United States

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...major center of television broadcasting, book publishing, advertising, and other facets...Madison Avenue , advertising; and SoHo, art...Museum of Natural History (with the Hayden...and Grants Tomb. History The Colonial Period...
4.

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Broadcasting

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...receivers by radio or television. In the United...Pittsburgh. The sale of advertising was started in 1922...attractive as an advertising medium with the...dishes. See radio ; television . See E. Barnouw, A History of Broadcasting...
5.

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Motion Pictures

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...mechanism was realized very early in its history. The Frenchman George Melies created...of the most illustrious talents in the history of film. Early efforts (c.1929) by...Thompson. Bibliography See R. Low, The History of the British Film (4 vol., 1973...

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