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Your search for: television AND advertising AND history

Found 22,610 results:

Books: 17,596

Journal Articles: 2,667

Magazine Articles: 1,564

Newspaper Articles: 773

Encyclopedia Articles: 10

Books on: television advertising history

17,596 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Television and Political Advertising - Vol. 2

Book by Frank Biocca; Lawrence Erlbaum Associates, 1991

Subjects:

Advertising, Political, Advertising, Political--Psychological Aspects, Television In Politics

Collections: Entire Library

...Ed. , Television and political advertising, Vol. 1...in world history: The symbolic...texts on television, that is, product advertising and news...observation in the history of the development...political advertising on television . Cambridge...
2.

Television and Political Advertising: Psychological Processes - Vol. 1

Book by Frank Biocca; Lawrence Erlbaum Associates, 1991

Subjects:

Advertising, Political, Advertising, Political--Psychological Aspects, Television In Politics

Collections: Psychology, Entire Library

...1: Psychological Processes Biocca Television and Political Advertising, Volume 2: Signs, Codes, and Images...Development of American Journalism: A Narrative History Semetko/ Blumler/ Gurevitch/ Weaver...
3.

Advertising to Children on TV: Content, Impact, and Regulation

Book by Barrie Gunter, Caroline Oates, Mark Blades; Lawrence Erlbaum Associates, 2005

Subjects:

Advertising And Children, Television Advertising And Children

Collections: Entire Library

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. There is currently a rapid growth of TV platforms in terrestrial, satellite, and cable formats and these will soon move into digital transmission. These all offer ...
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Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. There is currently a rapid growth of TV platforms in terrestrial, satellite, and cable formats and these will soon move into digital transmission. These all offer opportunities for greater commercilization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
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4.

Cable TV Advertising: In Search of the Right Formula

Book by Rajeev Batra, Rashi Glazer; Quorum Books, 1989

Subjects:

Cable Television Advertising--United States--Congresses

Collections: Entire Library

This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. The authors are united in their belief that cable TV advertising has not lived up to ...
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This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. The authors are united in their belief that cable TV advertising has not lived up to its original promise because key players--system operators, programmers, and advertisers--still act as if cable TV is an alternative to traditional mass audience broadcast rather than a fundamentally new and unique medium.
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5.

Television Myth and the American Mind

Book by Hal Himmelstein; Praeger Publishers, 1994

Subjects:

Television Advertising--United States, Television Broadcasting--United States, Television Programs--United States--History And Criticism

Collections: Entire Library

This book offers an interpretation of the myths that shape television images and reinforce this culture's dominant ideology. It provides histories of all television genres and connects developments within each genre to political, social, and cultural shifts in the larger society. This new Second ...
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This book offers an interpretation of the myths that shape television images and reinforce this culture's dominant ideology. It provides histories of all television genres and connects developments within each genre to political, social, and cultural shifts in the larger society. This new Second Edition updates the previous edition's close textual analysis of representative series and serials to mid-1993, reflecting the significant changes that have occurred in both the business of television in the United States and in the larger society's dominant ideology. The Second Edition also reflects significant advances in critical theory related to the study of television that have occurred over the past decade, and it incorporates both the structuralist critical position (dominant in the first edition) and a post-structuralist position which moves away from a determinist textual analysis of ideology to a consideration of possible multiple decodings.
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Journal Articles on: television advertising history

2,667 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Television Advertising Regulation and Program Quality

Journal article by Donald J. Wright; Economic Record, Vol. 70, 1994

Subjects:

Television advertising--Laws, regulations, etc., Television broadcasting--Management, Television viewers--Economic aspects

Collections: Entire Library

...paper also provides the first formal modelling of television advertising regulation and so provides a much needed framework...prime time and 15 minutes per hour at other times. A history of these events as well as the decision of the ABT...
2.

Presidential Television Advertising and Public Policy Priorities, 1952-2000

Journal article by Glenn J. Hansen, William L. Benoit; Communication Studies, Vol. 53, 2002

Subjects:

Communication in politics--Moral and ethical aspects, Political advertising--United States, Presidential candidates--United States, Television and politics--United States, United States--Politics and government

Collections: Entire Library

...Packaging the presidency: A history and criticism of presidential advertising (3rd ed.). New York...Ballotti, J. (1991). Television advertising in presidential...M. (1997). Air wars: Television advertising in election campaigns...
3.

Children's Television Advertising in the Multichannel Environment

Journal article by Dale Kunkel; Journal of Communication, Vol. 42, 1992

Subjects:

Communication

Collections: Entire Library

...Diversions Research examining television advertising to children traces back...multichannel environment, television advertising to children can no longer...1980 ). The nature of television advertising to children. In E...
4.

The Elastic Body Image: The Effect of Television Advertising and Programming on Body Image Distortions in Young Women

Journal article by Philip N. Myers Jr., Frank A. Biocca; Journal of Communication, Vol. 42, 1992

Subjects:

Communication

Collections: Entire Library

...269-274. Burton, P. ( 1983 ). Advertising copywriting . New York: John Wiley...as an instrument of sexism on American television commercials". Sex Roles , 13(1/2), ...Books. Foucault, M. ( 1980 ). The history of sexuality. Vol. 1: An introduction...
5.

From Baseballs to Brassieres: The Use of Baseball in Magazine Advertising, 1890-1960

Journal article by Ted Hathaway; Nine, Vol. 10, 2001

Subjects:

Baseball (Professional)--Economic aspects, Magazine advertising--History, Mass media and sports--Evaluation, Mass media--Evaluation, Professional baseball--Economic aspects, Sports--Evaluation, Television advertising--History

Collections: Entire Library

...walls and the backstops (not to mention radio and television advertising and broadcaster pitches for the sake of the listening...be so even today. The next important step in the history of advertising was the consumer revolution that started...

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Magazine Articles on: television advertising history

1,564 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Warning Advertising May Be Hazardous to Your Health: Ads Pose a Threat to Physical, Emotional, Social, and Cultural Well-Being

Magazine article by Roy F. Fox; USA Today (Society for the Advancement of Education), Vol. 130, November 2001

Subjects:

Advertising and children--Social aspects, Advertising research, Business and education--Analysis, Channel One Communications Corp.--Contracts, Consumption (Economics)--Social aspects, Industry and education--Analysis, Marketing industry--Social aspects, Satellite communications services industry--Contracts, Satellite television, Television advertising

Collections: Education, Entire Library

...back Deeply embedded in our social and cultural history, advertising is so prevalent that it is invisible. Nevertheless...support new technology that will allow viewers to skip television commercials. Third, we can establish "ad-free zones...
2.

Nice One, Cyril: Or How the Television Ad Is Being Pitched to the Public as a New British Art Form

Magazine article by Mark Lawson; New Statesman, Vol. 125, November 22, 1996

Subjects:

British advertising--Analysis, Television advertising--Analysis

Collections: Entire Library

...the bricks of television by talking up...divide British TV advertising into 12 brand...significant in the history of advertising...sexual images in television advertising has always been...Statistical - If most television advertising aspires to the...
3.

Teaching about Television in the Classroom

Magazine article by Robert J. Walker; USA Today (Society for the Advancement of Education), Vol. 123, January 1995

Subjects:

Television advertising--Study and teaching, Television and children--Analysis, Television programs--Study and teaching, Television--Study and teaching

Collections: Entire Library

Teaching about Television in the Classroom...NEVER BEFORE in the history of communication...so far back in television history that few remember...period in American history. They also can...happen. Moreover, television can bring to life...
4.

Dream Girls: Women in Advertising

Magazine article by Jan Kurtz; USA Today (Society for the Advancement of Education), Vol. 125, January 1997

Subjects:

Advertising--History, Sex role in advertising--History, Sex roles--History, Women consumers--History, Women in advertising--History, Women--History

Collections: Entire Library

...product, is embedded in the popular mind. The following ad campaigns did just that and earned a place both in advertising history and Americas cultural history. Understanding why and how they did so gives us a glimpse into our own social past...
5.

Now That's Infotainment

Magazine article by Gayle M.B. Hanson; Insight on the News, Vol. 12, June 10, 1996

Subjects:

Infomercials--Usage, Television advertising--Laws, regulations, etc.

Collections: Entire Library

...Communications Commission deregulated television advertising, infomercials came into their own with the expansion of cable TV. For the first time in television history, cheap TV time was available to anyone with a product...

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Newspaper Articles on: television advertising history

773 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Virgin Media Set for Private Equity Buyout; Ruby Wax, the American Talk Show Host, Who Is Fronting the Cable Group's New Advertising Campaign

Newspaper article; The Daily Mail (London, England), July 3, 2007

Subjects:

Advertising campaigns, Cable television advertising, Private equity, Talk shows

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...American Talk Show Host, Who Is Fronting the Cable Groups New Advertising Campaign. Byline: James Ashton BATTERED for its greed...more on Virgin Media at thisismoney.co.uk/vmed WINDING CABLE HISTORY 1982 Margaret Thatcher announces plans for regional cableTV...
2.

Gay Activist Puts $1.5 Million on Colorado TV Ads

Newspaper article; The Washington Times, April 26, 2006

Subjects:

Activists, Political activists, Reformers, Social reformers, Television advertising

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...started an unprecedented advertising campaign aimed at promoting...ballot. The $1.5 million television buy, easily the most expensive in state history for a ballot initiative...this states political history, this is entirely new...virtually no political advertising on the air now," he...
3.

TV Advertisers Need to Be on Ball with Technology

Newspaper article; Western Mail (Cardiff, Wales), June 1, 2006

Subjects:

Television advertising

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...doing it either. But before we assign TV advertising to a footnote in our cultural history, this advertless approach smacks of the...Though it has caught on to a degree, online advertising is still booming. Perhaps most people cant...
4.

Hillary Headlines Webb Event; Struggling Allen Kicksoff 'Issues, Ideas' Tour

Newspaper article; The Washington Times, October 4, 2006

Subjects:

Clinton, Hillary Rodham--Political activity, Television advertising--Political aspects, United States. Congress. Senate

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...The former first lady also downplayed a television advertisement paid for by Mr. Allen that...billets to women than any secretary in history had. Meanwhile, Mr. Allen kicked off...positions for women than anybody in the history of the Navy," retired Coast Guard Petty...
5.

That's No Way to Treat a Lady; ROW: Vicar Hits out at TV Ads and Billboards Showing Iconic Figure with Shopping Bag

Newspaper article; Coventry Evening Telegraph (England), November 28, 2006

Subjects:

Billboards, Television advertising, Television programs

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...throughout the festive period. The images are also running as part of a TV advertising campaign. Mr Roberts said: "I have always been impressed with the proud history of Coventrys charity work, which is encapsulated in the wonderful work of...

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Encyclopedia Articles on: television advertising history

10 results MORE ENCYCLOPEDIA RESULTS: 1-10

1.

Communications Industry

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...beginning of human history, the term generally...such, it covers television and radio broadcasting...publishing, advertising, telecommunications...values globally. Television, which was first...entertainment, and advertising to nearly all...growth of U.S. advertising, which increased...such as cable television and the Internet...
2.

Broadcasting

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...became increasingly attractive as an advertising medium with the coming of network operation...stations. Experiments in broadcasting television began in the 1920s but were interrupted...television . See E. Barnouw, A History of Broadcasting in the United States...
3.

Motion Pictures

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...nonfiction films, as well as some sorts of advertising. The term also includes artistic, interpretive...film technique are a primary staple of television entertainment. The newsreel, introduced...1934); the newsreel was superseded by television news coverage in the early 1950s. The...
4.

United States

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...raise record amounts of campaign funding, and the post-primary advertising campaign began early. In July, Kerry chose North Carolina...Alabama, making it the most expensive natural disaster in U.S. history. The following month, Hurricane Rita caused devastation along...
5.

Censorship

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...publisher Ralph Ginzburg was convicted of advertising in an obscene manner. As Supreme Court...Since 1934, local radio (and later, television) stations have operated under licenses...Union throughout most of its 74-year history. Boris Pasternaks Doctor Zhivago, which...

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