television advertising research - Books, journals, articles @ The Questia Online Library

1.

Television and Political Advertising: Psychological Processes - Vol. 1

Book by Frank Biocca; Lawrence Erlbaum Associates, 1991

Subjects:

Advertising, Political, Advertising, Political--Psychological Aspects, Television In Politics

Collections: Psychology, Entire Library

...Social Context Television and Political Advertising Volume 1...Center for Research in Journalism...Center for Research in Journalism...solely on television advertising. Television...Political Advertising Research Project...Political Television: Models...
2.

Television and Political Advertising - Vol. 2

Book by Frank Biocca; Lawrence Erlbaum Associates, 1991

Subjects:

Advertising, Political, Advertising, Political--Psychological Aspects, Television In Politics

Collections: Entire Library

...and Images Television and Political Advertising Volume...Center for Research in Journalism...Center for Research in Journalism...solely on television advertising. Television...political advertising, it was...processing of television as a medium...of over 80 research proposals...
3.

Advertising to Children on TV: Content, Impact, and Regulation

Book by Barrie Gunter, Caroline Oates, Mark Blades; Lawrence Erlbaum Associates, 2005

Subjects:

Advertising And Children, Television Advertising And Children

Collections: Entire Library

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. There is currently a rapid growth of TV platforms in terrestrial, satellite, and cable formats and these will soon move into digital transmission. These all offer ...
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Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. There is currently a rapid growth of TV platforms in terrestrial, satellite, and cable formats and these will soon move into digital transmission. These all offer opportunities for greater commercilization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
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4.

Television Myth and the American Mind

Book by Hal Himmelstein; Praeger Publishers, 1994

Subjects:

Television Advertising--United States, Television Broadcasting--United States, Television Programs--United States--History And Criticism

Collections: Entire Library

This book offers an interpretation of the myths that shape television images and reinforce this culture's dominant ideology. It provides histories of all television genres and connects developments within each genre to political, social, and cultural shifts in the larger society. This new Second ...
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This book offers an interpretation of the myths that shape television images and reinforce this culture's dominant ideology. It provides histories of all television genres and connects developments within each genre to political, social, and cultural shifts in the larger society. This new Second Edition updates the previous edition's close textual analysis of representative series and serials to mid-1993, reflecting the significant changes that have occurred in both the business of television in the United States and in the larger society's dominant ideology. The Second Edition also reflects significant advances in critical theory related to the study of television that have occurred over the past decade, and it incorporates both the structuralist critical position (dominant in the first edition) and a post-structuralist position which moves away from a determinist textual analysis of ideology to a consideration of possible multiple decodings.
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5.

The American Trojan Horse: U.S. Television Confronts Canadian Economic and Cultural Nationalism

Book by Barry Berlin; Greenwood Press, 1990

Subjects:

Investments, Canadian--United States, Television Advertising--Canada--Finance, Television Advertising--Law And Legislation--Canada, Television Advertising--United States--Finance, Television Broadcasting Policy--Canada, Television Broadcasting Policy--United States

Collections: Entire Library

A historical and descriptive study of the United States/Canadian mass communications "border war," this volume centers on millions of dollars spent annually by companies to advertise on U.S. border stations. Berlin chronicles this dispute as it evolves through its two stages: Canadian action (1970 ...
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A historical and descriptive study of the United States/Canadian mass communications "border war," this volume centers on millions of dollars spent annually by companies to advertise on U.S. border stations. Berlin chronicles this dispute as it evolves through its two stages: Canadian action (1970 to 1976) and U.S. response (1976 to 1988). He focuses on Canada's vision of the U.S. media--a "modern Trojan Horse" that has penetrated domestic media and will ultimately absorb Canadian culture and identity.
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1.

The Perpetuation of Subtle Prejudice: Race and Gender Imagery in 1990s Television Advertising

Journal article by Scott Coltrane, Melinda Messineo; Sex Roles: A Journal of Research, 2000

Subjects:

Racism in mass media--Research, Racism--Portrayals, depictions, etc., Sex role in television--Research, Sexism in mass media--Research, Sexism--Portrayals, depictions, etc., Television advertising--Research

Collections: Psychology, Entire Library

...to avoid televisions advertising imagery...to market researchers, advertisers...1993). Research on gender imagery in television programming and advertising has been...content, many researchers make the assumption that television advertising is representative...
2.

Television Commercials as a Lagging Social Indicator: Gender Role Stereotypes in Korean Television Advertising (1)

Journal article by Kwangok Kim, Dennis T. Lowry; Sex Roles: A Journal of Research, Vol. 53, 2005

Subjects:

Sex role--Surveys, Sex roles--Surveys, Sexual stereotypes--Surveys, Television advertising--Physiological aspects, Television advertising--Surveys

Collections: Psychology, Entire Library

...Television Advertising Many studies...representation in television commercials. Researchers have argued...roles in television advertising seemed to...However, most researchers around the...women in television advertising. As in the...States, most researchers around the...
3.

The Impact of Television Advertising on Children's Christmas Wishes

Journal article by Moniek Buijzen, Patti M. Valkenburg; Journal of Broadcasting & Electronic Media, Vol. 44, 2000

Subjects:

Advertising and children--Research, Children as consumers--Research, Television advertising--Influence, Television and children--Research

Collections: Entire Library

...Discrimination of television programs...Journal of Advertising Research, 21 (2...responses to television advertising. Journal of Business Research, 2, 409-419...Communication Research, 1, 69-87...1990). Television advertising and children...
4.

Representations of Race in Television Commercials: A Content Analysis of Prime-Time Advertising

Journal article by Dana E. Mastro, Susannah R. Stern; Journal of Broadcasting & Electronic Media, Vol. 47, 2003

Subjects:

Ethnicity, Ethnicity--Research, Television advertising, Television advertising--Research

Collections: Entire Library

...of Race in Television Commercials...Prime-Time Advertising. by...Research from the...In fact, researchers argue that...pervasiveness of advertising may enhance...influence television viewers...with current research on prime-time advertising, all national...trailers for television shows, movies...
5.

Aunt Jemima Isn't Keeping Up with the Energizer Bunny: Stereotyping of Animated Spokes-Characters in Advertising

Journal article by Kate Peirce, Michael Mcbride; Sex Roles: A Journal of Research, Vol. 40, 1999

Subjects:

Sex role in advertising--Research, Stereotype (Psychology) in mass media--Research, Television advertising--Social aspects, Women in advertising--Research

Collections: Psychology, Entire Library

...indicate that television advertising is not as...previous research suggests...childrens television advertising. Journal...Issues and Research in Advertising...of gender advertising research across three...Childrens television commercials...

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1.

Warning Advertising May Be Hazardous to Your Health: Ads Pose a Threat to Physical, Emotional, Social, and Cultural Well-Being

Magazine article by Roy F. Fox; USA Today (Society for the Advancement of Education), Vol. 130, November 2001

Subjects:

Advertising and children--Social aspects, Advertising research, Business and education--Analysis, Channel One Communications Corp.--Contracts, Consumption (Economics)--Social aspects, Industry and education--Analysis, Marketing industry--Social aspects, Satellite communications services industry--Contracts, Satellite television, Television advertising

Collections: Education, Entire Library

...think about advertising like fish...late 1970s, research indicated...distinguishing between television programs...devoted to advertising, sports...ZapMe! told researcher Dawn Chmielewski...Channel One is television. What we...products. Other research found that...opposing advertising to children...to 2,000 television ads for beer...
2.

Accentuating the Negative

Magazine article by Ruth Ann Weaver Lariscy, Spencer F. Tinkham; USA Today (Society for the Advancement of Education), Vol. 132, May 2004

Subjects:

Political advertising--Analysis, Political advertising--Research, Television advertising--Analysis, Television advertising--Research

Collections: Entire Library

...campaign mudslinging, negative advertising began earlier in this presidential...when it came on the radio or television. One reason why this type...last two decades, political advertising has become (to the distress...based upon information from advertising. You may lament the rise...
3.

The Television News Show Kids Watch Most

Magazine article by Steven Manning; Columbia Journalism Review, Vol. 38, March 2000

Subjects:

Channel One Communications Corp.--Management, Television advertising--Social aspects, Television and children--Evaluation, Television broadcasting of news--Social aspects, Television broadcasting--Innovations

Collections: Entire Library

...sophomores stare raptly at a television set mounted high up on a wall...senior analyst at the Family Research Council, described Channel...One. "The fact that we take advertising makes us just like everybody...its members to resist the "advertising assault of the Channel One...
4.

Teaching about Television in the Classroom

Magazine article by Robert J. Walker; USA Today (Society for the Advancement of Education), Vol. 123, January 1995

Subjects:

Television advertising--Study and teaching, Television and children--Analysis, Television programs--Study and teaching, Television--Study and teaching

Collections: Entire Library

...sacrilegious ... seems to be off limits." Children, through television, are exposed to more than 9,000 scenes of suggested sexual...sexual comments, or innuendos each year. In 1992, a Media Research Center one-week study of the prime-time programing of the...
5.

Dumb and Dumber: Why Are Campaign Commercials So Bad?

Magazine article by Joshua Green; The Atlantic Monthly, Vol. 294, July 2004

Subjects:

Benoit, William--Research, Brabender, John--Beliefs, opinions and attitudes, Political advertising--Criticism and interpretation, Political advertising--Management, Political advertising--Statistics, Television advertising--Criticism and interpretation, Television advertising--Political aspects, Television and politics--Analysis

Collections: Entire Library

...medium like television, but many pollsters...shaped political advertising. Last year William...Benoits own research is a good place...about political advertising--a criticism...information. Television ads are a particularly...that political advertising is becoming...years, as cable television and the Internet...

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1.

TV Advertising Drive Scores Huge Success for Welsh Lamb as Sales Are 400% Better Than in Non-Ad Areas

Newspaper article; Western Mail (Cardiff, Wales), December 6, 2005

Subjects:

Television advertising, Wales. National Assembly

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

TV Advertising Drive Scores...Wales recent television advertisement...evaluation by TNS Research, produced for...watching HCCs television advertisement...better where the advertising was seen compared...and principal research scientist at...
2.

'The Way to Shield Children from TV Ads for Unhealthy Foods Is a 9pm Watershed'

Newspaper article; Western Mail (Cardiff, Wales), November 12, 2007

Subjects:

Diet--Reports, Family leave--Reports, Food--Reports, Television advertising--Reports, Television and children--Reports

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...Watson said, "The research shows unhealthy...said junk food advertising contributed...right thing but television advertising...said tackling television or other advertising alone was not...They said more research was needed but...
3.

Food Ads Balanced with Common Sense

Newspaper article; Western Mail (Cardiff, Wales), April 5, 2006

Subjects:

Childhood obesity, Food, Obesity in children, Television advertising

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...nutrition and health claims are made. Research carried out for Ofcom has indicated...have a more critical understanding of advertising. Viewing times for younger children...contained in the consultation document Television advertising of food and drink products...
4.

TV Ads to Promote Cervical Screening

Newspaper article; Western Mail (Cardiff, Wales), April 10, 2007

Subjects:

Advertising campaigns, Target marketing, Television advertising, Women's health, Women--Health aspects

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...Byline: By Madeleine Brindley Western Mail The first television advertising campaign to encourage women to have a smear test...in some areas of Wales having a smear test. And research has shown that women over 50 no longer think it...
5.

And the Winner Is ... Oscar Advertisers Target Women in TV's 'Second Super Bowl'

Newspaper article; The Washington Times, March 2, 2006

Subjects:

Academy Awards, Target marketing, Television advertising

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...according to Nielsen Media Research. Those numbers were almost...Peter Sheldon, professor of advertising at the University of Illinois...Ryndee Carney, GMs manager of advertising and marketing communications...their spots last summer. Advertising slots for the event sold...

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1.

Marketing

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2007

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...billion was spent on advertising in the United States...specialized "home-shopping" television channels, and through...now include market research, motivational research, and other means of...large scale. Market research, often conducted by...
2.

United States

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2007

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...elected not to accept government funding, enabling them each to raise record amounts of campaign funding, and the post-primary advertising campaign began early. In July, Kerry chose North Carolina senator John Edwards , who had opposed him in the primaries...
3.

New York , City, United States

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2007

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...manufactures. The city is also a major center of television broadcasting, book publishing, advertising, and other facets of mass communication...Seminary . A center for medical treatment and research, New York has more than 130 hospitals and...
4.

Smoking

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2007

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...of mounting evidence of health risks, television advertisements for cigarettes were banned...stronger warning labels on all print advertising; soon afterward it banned smoking on...Smoke Ring (1984); Imperial Cancer Research Fund, World Health Organization, and...

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Your search for: television AND advertising AND research

Found 20,932 results:

Books: 16,385

Journal Articles: 2,656

Magazine Articles: 1,139

Newspaper Articles: 748

Encyclopedia Articles: 4

Books on: television advertising research

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Journal Articles on: television advertising research

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Magazine Articles on: television advertising research

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Newspaper Articles on: television advertising research

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Encyclopedia Articles on: television advertising research

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