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Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the ...

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. The definitive source on sex in advertising, this book: *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; *includes multiple perspectives to capture the richness of sexual appeals; *brings together viewpoints from both well-known scholars and writers; *provides a wealth of ideas and research questions for those interested in the topic; and *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.

"This book provides a mirror to our past--a past that has been ignored or overshadowed for too long." From the foreword by Alex Haley Kern-Foxworth chronicles the stereotypical portrayals of Blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she ...

"This book provides a mirror to our past--a past that has been ignored or overshadowed for too long." From the foreword by Alex Haley Kern-Foxworth chronicles the stereotypical portrayals of Blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she discusses how slavery led naturally to the stereotypes found in early advertisements. From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed Blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals. With the advent of the Civil Rights movement, organizations such as CORE and NAACP voiced their opposition and became active in the elimination of such advertising. In the final chapters, the volume examines the reactions of consumers to integrated advertising and the current role of Blacks in advertising. Its truly novel subject matter and its inclusion of vintage and contemporary advertisements featuring Blacks,make this a valuable work.

This study is the first to look at how well AIDS education has worked and to explore the psychosocial factors that underlie behavioral response to initiatives promoting safer sex. Using comparative measures, Rosser profiles a specific population at risk and identifies important differences between ...

This study is the first to look at how well AIDS education has worked and to explore the psychosocial factors that underlie behavioral response to initiatives promoting safer sex. Using comparative measures, Rosser profiles a specific population at risk and identifies important differences between homosexual men who engage in safer sex and those who do not. He evaluates the positive and negative effects of different approaches to AIDS education and discusses changes in education, policy, behavior, and attitudes that are needed to halt the epidemic.

This book focuses on safer sex discussion and practice in close, personal relationships, emphasizing research on individuals in personal relationship types that are experiencing a rise in HIV infection and AIDS. Moving beyond studies of gay adult males and IV drug-users, this work paints a clear ...

This book focuses on safer sex discussion and practice in close, personal relationships, emphasizing research on individuals in personal relationship types that are experiencing a rise in HIV infection and AIDS. Moving beyond studies of gay adult males and IV drug-users, this work paints a clear picture of the very real risk that exists for these less-studied, more general populations, so individuals may better personalize the risk and engage in more preventative measures Authors Tara M.nbsp;Emmers-Sommer and Mike Allen examine issues surrounding safer sex, utilizing research that focuses on how individuals struggle with personalizing the HIV and AIDS risk and how they cope with safer sex issues. Safer Sex in Personal Relationships takes readers on a journey through a variety of close relationship types. It begins by highlighting awareness to the global enormity of HIV and AIDS and providing a link between the global and personal, and the need to make HIV and AIDS awareness part of everyday talk and personal relationship structure. It then focuses on: *safer sex in close relationships, both heterosexual and homosexual; *marital relationships and the importance of safe sex discussion and awareness in marriages; *HIV and AIDS from a multicultural perspective; *HIV and AIDS in aged populations; and *increasing awareness, understanding, and compassion of those living with HIV and AIDS. This book will appeal to scholars and students concerned with HIV and AIDS in personal relationships. It will be an invaluable text for courses on interpersonal communication and relationships; family, marital, human sexuality, sex and gender, gay and lesbian relationships, and sexual education; and relational conflict across communication, psychology, and sociology disciplines.

"A brilliant, wide-ranging, masterful critique of the cultural impact of sociobiology and evolutionary psychology on popular as well as scholarly understandings of gender, sexuality and political economy. There are no cheap, trendy shots at science here, nor grandstand gestures to the prejudices of ...

"A brilliant, wide-ranging, masterful critique of the cultural impact of sociobiology and evolutionary psychology on popular as well as scholarly understandings of gender, sexuality and political economy. There are no cheap, trendy shots at science here, nor grandstand gestures to the prejudices of cultural relativists. Lancaster displays the skills of a science journalist while producing a major cultural studies opus."--Judith Stacey, author of "In the Name of the Family: Rethinking Family Values in the Postmodern Age

"For several years now, the unsupported, illogical, and often wacky claims of evolutionary psychology and other offspring of sociobiology have creepingly--and creepily--achieved the status of legitimate science in this culture. Finally, in "The Trouble with Nature, we have a book that brilliantly exposes the speciousness of recent--and widely accepted--arguments that gender differences, parental roles, beauty ideals, male violence, and homosexuality are genetically 'hard wired.' But Lancaster's book is not just a refutation of this 'genomania.' It's also a cultural exploration of its emergence and appeal at a time when sexuality, gender, and the family, far from exhibiting some invariant, stable form, are actually in radical flux. And it's also a wonderful read, which draws on popular culture, anthropology, philosophy, history, and scientific studies with equal ease and authority to demonstrate, not that biology plays little or no role in human life, but that cultural plasticity--not uniformity--is the real law of our evolution."--Susan Bordo, author of "Unbearable Weight and "The Male Body

"'What is a woman, man, homosexual or heterosexual?'--asks Roger Lancaster inthis lively, engaging new book. And well may he ask as, once again, academic pop stars hawk their biodetermined creations. Eschewing simplistic caricatures, he offers vivid examples of the ambiguities, contradictions, and co