Search the Library:

Search within Results
Put exact phrases in double quotes
Search in:
  • Books
  • Journals
  • Magazines
  • Newspapers
  • Encyclopedia
  • Research Topics
  • Uncheck All
Collection(s):
Lexile:
 (Optional)   What is Lexile?
Minimum:
Maximum:
Exact:
Please select at least one (1) media type and then click on "Search".
Please select at least one (1) content type and then click on "Search".

Your search for: web AND advertising


Found 22,744 results:

Books:   14,660
  |  
Journal Articles:   2,512
  |  
Magazine Articles:   2,106

Newspaper Articles:   3,463
  |  
Encyclopedia Articles:   3

Research Topics on: web advertising

1 results - List All Research Topics


Books on: web advertising

14,660 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

  • 1.


    Advertising and the World Wide Web
    Book by David W. Schumann, Esther Thorson; Lawrence Erlbaum Associates, 1999
    Subjects: 
    Collections: Entire Library

    ...1. Web Advertisings Birth and Early Childhood as...Regarding the Present and Future of Web Advertising 301 David...1 traces the development of Web advertising from its very beginning as...
     
  • 2.


    Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
    Book by Max Sutherland, Alice K. Sylvester; Allen & Unwin, 2000
    Subjects: 
    Collections: Entire Library

    Contrary to popular belief, most ads are not designed to make consumers want to buy the product. Using examples from popular international campaigns, this book provides insight into the minds of both creators and consumers of advertising. It demonstrates why one brand is more likely to come to mind ...
     
  • 3.


    Web Wisdom: How to Evaluate and Create Information Quality on the Web
    Book by Marsha Ann Tate, Janet E. Alexander; Lawrence Erlbaum Associates, 1999
    Subjects: 
    Collections: Entire Library

    ...Sponsorship on the Web 18 Advertising, Sponsorship, and Information on the Web...Defining Advertising and Sponsorship...INFORMATION ON THE WEB Advertising and sponsorship...
     
  • 4.


    Web Theory: An Introduction
    Book by Robert Burnett, P. David Marshall; Routledge, 2002
    Subjects: 
    Collections: Entire Library

    Web Theory is a comprehensive and critical introduction to the theories of the internet and the world wide web. Robert Burnett and P. David Marshall examine the key debates which surround internet culture, from issues of globalisation, political economy and regulation, to ideas about communication ...
     
  • 5.


    The Web of Politics: The Internet's Impact on the American Political System
    Book by Richard Davis; Oxford University Press, 1999
    Subjects: 
    Collections: Entire Library

    Is the Internet destined to upset traditional political power in the United States? This book gives an emphatic "no". Author Richard Davis shows how current political players such as candidates, public officials, and the media are adapting to the Internet and assuring that this new medium benefits ...
     

MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


Journal Articles on: web advertising

2,512 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


Magazine Articles on: web advertising

2,106 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


Newspaper Articles on: web advertising

3,463 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


Encyclopedia Articles on: web advertising

3 results


Sponsored Link