Questia Homepage

Your search for: women AND television AND advertising

Collection(s) searched : Entire Library

Found 6,410 results:

Books: 1,671

Journal Articles: 2,187

Magazine Articles: 1,464

Newspaper Articles: 1,085

Encyclopedia Articles: 3

Books on: women television advertising

1,671 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Read/Write Review

Television and Political Advertising - Vol. 2

Book by Frank Biocca; Lawrence Erlbaum Associates, 1991

Subjects:

Advertising, Political, Advertising, Political--Psychological Aspects, Television In Politics

Collections: Entire Library

...Morning in America" ads, the television camera does most of the communicating...table talk of the moment to television sets in much the same way...meeting first with a group of women pushing to have one of their...mayor Henry Cisneros as the television screen scrolls down a list...
2.

Read/Write Review

Television and Political Advertising: Psychological Processes - Vol. 1

Book by Frank Biocca; Lawrence Erlbaum Associates, 1991

Subjects:

Advertising, Political, Advertising, Political--Psychological Aspects, Television In Politics

Collections: Psychology, Entire Library

...seems that candidates should respond to an opponents negative advertising, although it is not clear whether such rebuttals help...local community in Palo Alto, California. There were 15 women and 9 men between 23 and 72 years of age.
3.

Read/Write Review

Consuming Angels: Advertising and Victorian Women

Book by Lori Anne Loeb; Oxford University Press, 1994

Subjects:

Advertising--Social Aspects--Great Britain--History--19th Century, Great Britain--Social Conditions--19th Century, Social Values--Great Britain--History--19th Century, Women Consumers--Great Britain--History--19th Century

Collections: Entire Library

...Elizabethan courtiers or pictures of provocatively disheveled women. Soldiers sold everything from paint to cigarettes. The late...almost as important to nineteenth- century culture as the television commercial is to our own time. Visual interest was often matched...
4.

Read/Write Review

Defining Women: Television and the Case of Cagney & Lacey

Book by Julie D'Acci; University of North Carolina Press, 1994

Subjects:

Cagney And Lacey (Television Program), Television And Women--United States, Women On Television

Collections: Entire Library

...more "conventional women" in ways that at...GENDER, GENRE, AND TELEVISION Although it is clear...bulk of television advertising dollars has been aimed at women, the history of prime...seventies, it is true, women appeared on TV in...
5.

Read/Write Review

What Women Watched: Daytime Television in the 1950s

Book by Marsha F. Cassidy; University of Texas Press, 2005

Subjects:

Television And Women--United States--History, Television Programs For Women--United States--History

Collections: History, Entire Library

...other benefits daytime television offered advertisers...viewers were mostly women. According to an...competition spun. Growth in televisions daytime enterprise...time, and daytime televisions cost- per-thousand...more money on daytime television advertising than on primetime...

MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Top

Journal Articles on: women television advertising

2,187 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Read/Write Review

One Click Forward and Two Clicks Back: Portrayal of Women Using Computers in Television Commercials

Journal article by Candace White, Katherine N. Kinnick; Women's Studies in Communication, Vol. 23, 2000

Subjects:

Computers, Sex roles, Television advertising, Women

Collections: Entire Library

...models that young women can look to...position of a young woman in middle school...She knows women who are teachers...computer magazine advertising by examining the content of television commercials...findings is that television viewers will...weeks worth of advertising may be small...predominate in televisions socially constructed...abilities of men and women. While coders...
2.

Read/Write Review

Representations of Race in Television Commercials: A Content Analysis of Prime-Time Advertising

Journal article by Dana E. Mastro, Susannah R. Stern; Journal of Broadcasting & Electronic Media, Vol. 47, 2003

Subjects:

Ethnicity, Ethnicity--Research, Television advertising, Television advertising--Research

Collections: Entire Library

...examination of the women revealed...contemporary television advertising indicates...representation in television commercials...models in advertising. The Journal...television advertising. Sex Roles...1992). Women as home caregivers...
3.

Read/Write Review

A Qualitative Investigation of the Responses of In-treatment and Recovering Heavy Drinkers to Alcohol Advertising on New Zealand Television

Journal article by Andrew Thomson, Eldene Bradley, Sally Casswell; Contemporary Drug Problems, Vol. 24, 1997

Subjects:

Alcohol use, Alcoholism, New Zealand, Social research, Substance abuse treatment, Television advertising

Collections: Entire Library

...Advertising on New Zealand Television by Andrew Thomson...influence of alcohol advertising on peoples drinking...what degree alcohol advertising should be regulated...allow brand alcohol advertising on the electronic media...one respondents (9 women, 12 men) were interviewed...
4.

Read/Write Review

Selling the Self: Women and the Feminine Seduction of Advertising

Journal article by Kristine Blair; Women and Language, Vol. 17, 1994

Subjects:

Sex role in advertising--Analysis, Women in advertising--Analysis

Collections: Entire Library

...changing image of "woman" as more women become producers...of women in television and, in some...world of print advertising. Advertising...associated with television; indeed, Rooneys...these images in advertising is itself attested...seduction, to print advertising. In the context...construct known as "woman." Consequently...for and about women shows that femininity...
5.

Read/Write Review

Portrayal of Men and Women in U.s. Spanish-language Television Commercials

Journal article by Jami A. Fullerton, Alice Kendrick; Journalism and Mass Communication Quarterly, Vol. 77, 2000

Subjects:

Hispanic Americans, Sex roles, Spanish language, Stereotypes, Television advertising, United States

Collections: Entire Library

...Spanish-language television, and to the extent...portrayal of men and women in major U.S. media...U.S. Television Advertising. Early content analyses...commercials.14 The typical woman, as seen in U.S...study described U.S. advertising as portraying women in one of two roles...

MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Top

Magazine Articles on: women television advertising

1,464 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Read/Write Review

Dream Girls: Women in Advertising

Magazine article by Jan Kurtz; USA Today (Society for the Advancement of Education), Vol. 125, January 1997

Subjects:

Advertising--History, Sex role in advertising--History, Sex roles--History, Women consumers--History, Women in advertising--History, Women--History

Collections: History, Entire Library

...War threat. Television delivered a...market. The women they created...for the remade woman. The stewardess...The 1970s. Advertising continued to...to be a real woman." The glamour...professional women radiated an...pronounced. Womens advertising counterparts...have shown that women respond more...image of another woman. In 1936...in a national advertising campaign. The...
2.

Read/Write Review

TV Commercials Exploit, Ridicule or Sideline Women

Magazine article by Lisa Bennett; National NOW Times, Vol. 35, Spring 2003

Subjects:

Commercials, Equal rights, Television advertising, Women, Womens rights movement

Collections: Entire Library

...Ridicule or Sideline Women by Lisa Bennett Images...commonplace, particularly in advertising, that most people...year than any other television event, and the shocker...because they believe that advertising has the power to influence...further criticism of the advertising industry. They employed...
3.

Read/Write Review

The Queen of Tween: Last Spring Anne Sweeney Took Charge of a "Mess" of a Network-ABC-That Was Buried in the Ratings. Can a Woman Whose Background Is Children's Cable Programming Save a Broadcast Network with a History of Management Problems? to Do So, She May Just Have to Reinvent the Television Business

Magazine article by Sridhar Pappu; The Atlantic Monthly, Vol. 294, November 2004

Subjects:

American Broadcasting Companies Inc.--Company forecasts, American Broadcasting Companies Inc.--Officials and employees, Chief executive officers, Sweeney, Anne--Appointments, resignations and dismissals, Sweeney, Anne--Evaluation, Sweeney, Anne--Forecasts and trends, Television broadcasting industry

Collections: History, Entire Library

...the vase of American television"--now that it...way people receive television," Sweeney says when...problem is a return to televisions early days, when...Star Theater, Kraft Television Theater, and The...future of television advertising. "We hit that moment...Tuck, in which a woman wearing only a black...
4.

Read/Write Review

Warning Advertising May Be Hazardous to Your Health: Ads Pose a Threat to Physical, Emotional, Social, and Cultural Well-Being

Magazine article by Roy F. Fox; USA Today (Society for the Advancement of Education), Vol. 130, November 2001

Subjects:

Advertising and children--Social aspects, Advertising research, Business and education--Analysis, Channel One Communications Corp.--Contracts, Consumption (Economics)--Social aspects, Industry and education--Analysis, Marketing industry--Social aspects, Satellite communications services industry--Contracts, Satellite television, Television advertising

Collections: Education, Entire Library

...policies opposing advertising to children...exposed to 2,000 television ads for beer...especially in women), tooth decay...between men and women. That, according...both men and women, Moog maintains...relaxation. Advertising and social health...children who watched television (the BBC, which...
5.

Read/Write Review

Spot Cable versus Newspapers: The Benefits of Advertising in a New Political World

Magazine article; Campaigns & Elections, Vol. 27, June 2006

Subjects:

Cable television advertising--Comparative analysis, Cable television advertising--Usage, Newspaper advertising--Comparative analysis, Newspaper advertising--Usage, Political advertising--Analysis

Collections: Entire Library

...tied with network television. Among the subset...mix. Newspaper advertising is not going to...electronic media advertising, but it provides...persuasive. With televisions reach ever narrowing...make political advertising more effective...LOCAL ELECTIONS? TELEVISION ADS (%) NEWSPAPER...23 35
Women 65+ 30 30

MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Top

Newspaper Articles on: women television advertising

1,085 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Read/Write Review

Gina's Story Caught on Camera; Businesswomen Work Together on National Television Ad

Newspaper article; Sunshine Coast Daily (Maroochydore, Australia), February 23, 2010

Subjects:

Advertising campaigns, Bank of Queensland Ltd.--Advertising, Banking industry, Businesswomen, Television advertising, Working women

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...Work Together on National Television Ad. BANK of Queenslands latest...personal bankCyen. The series of television commercials feature BOQ owner...named Outstanding Business Woman of the Year in 2008 as part...alongside Ms Van Wezel in her television debut will be customer and...
2.

Read/Write Review

Women in the ARTS; ADVERTISING FEATURE; the Indescribable Anne Madden

Newspaper article; The Mail on Sunday (London, England), September 11, 2011

Subjects:

Advertising

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

Women in the ARTS; ADVERTISING FEATURE; the Indescribable Anne Madden...is a strong supporter of promoting women in the arts and a supporter of emerging...historical commentator for radio and television documentaries by RTE and TG4. Linda...
3.

Read/Write Review

I Was a MAD WOMAN! the Lust, the Glamour, the Rampant Sexism - Mad Men Rings Absolutely True, Says Author Fay Weldon, as She Recalls Her Own Heady Days Working in Advertising in the Sixties

Newspaper article; The Daily Mail (London, England), September 11, 2010

Subjects:

Advertising, Sexism, Smoking

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...commonplace, so the nations women no longer huddled through...against gender injustice. Women simply now had time...family to support, a woman did not. I protested...myth that men supported women and children was too...makes the standard advertising defence - I dont encourage...crying on the steps of Television Centre after being told...
4.

Read/Write Review

How Can Any Woman Think This Ritual Humiliation Is Empowering? Goks Girls: Miss Naked Beauty Contenders Are Stripped Bare for Reality Television Beauty Queen: Former Miss World Rosanna Davison Is Judging a Nationwide Pageant

Newspaper article; The Daily Mail (London, England), October 23, 2008

Subjects:

Reality television programs--Rites, ceremonies and celebrations

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

How Can Any Woman Think This Ritual...Bare for Reality Television Beauty Queen: Former...Towards valuing women for their brains...definitive hunt for a woman who embodies the...Wan assumed this woman Eve, thick as a...its about getting women to feel good in...cosmetic manufacturers advertising in the magazine...
5.

Read/Write Review

Business Grows through Roof of Attic Room to a Pounds 4.5m Turnover; Advertising Executive Julie Drummond Has Just Won the Top Prize at the North East Woman Entrepreneur of the Year Awards. STEPHEN CAPE Finds out Why She Was Always Destined to Shine

Newspaper article; The Journal (Newcastle, England), November 21, 2011

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...4.5m Turnover; Advertising Executive Julie Drummond...at the North East Woman Entrepreneur of the...company Yellow M, an advertising business. "I was...of the internet on television advertising which at the time...

MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Top

Encyclopedia Articles on: women television advertising

3 results

1.

Read/Write Review

United States

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...and air but also by telephone, radio, television, computer (including the Internet...his running mate; she was the first woman to gain a major partys vice presidential...election in 1876. On election night, the television networks called and then retracted the...
2.

Read/Write Review

Periodical

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...circulated monthlies. Advertising, a minor factor since...famous periodicals for women; its colored fashion...production costs and television competition that profoundly...artisans, and for women appeared. By the late...they were supported by advertising. The new social critics...
3.

Read/Write Review

Censorship

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...the cinema, radio, television, or computer networks...Ginzburg was convicted of advertising in an obscene manner...pornography as injurious to women. Other activists...radio (and later, television) stations have operated...from commercial cable-television stations but not from...

Top

Questia, a part of Gale, Cengage Learning © Copyright 2012. All rights reserved. All service marks and trademarks are property of
Cengage Learning and its affiliates. Any advertising or navigational links included on this site are not necessarily
endorsed by the publishers or content providers whose materials appear on this site.

The Questia.com advertising network includes:

Search the Library:

Collection(s):