Search by...
Results should have...
  • All of these words
  • Any of these words
  • This exact phrase
  • None of these words
Keyword searches may also use the operators
AND, OR, NOT, “ ”, ( )

Your search

Journals, magazines and newspapers
Matching periodicals Loading One moment ...
Selected periodicals
Select up to 5 to search within (5 remaining)
 

yyyy or mm/dd/yyyy

Search results (106,835)

i
x

Select this option to view all academic journal, magazine and newspaper articles combined into one result set, sorted by relevancy.

  • Books(17,812)
  • Academic journal articles(7,338)
  • Periodical articles(89,010)
  • Magazine articles(24,633)
  • Newspaper articles(57,040)
  • Encyclopedia articles(12)
1. Read preview
...00ADgate the highly distributed Internet. But as we have seen...as a single most powerful Internet advertising network originatedfrom inflated...both massand one-to-one marketing relationships, top content...themes and/or narrower target audiences. Also, some...relatively low reachof the then-Internet--hence the focus strategies...
2. Read preview
5Children, Advertising, and the Internet:An Exploratory StudyLucy L. HenkeUniversity...various media to deliver appropriate target markets and attempt tointegrate new technologies into marketing communications campaigns.A related...displacement is significant as amarketing or advertising issue, as well as an issue of broader...
3. Read preview
...challenges to business and marketing executives for the future...example, Generation Y or the Internet Generation has adapted behavioral...encompasses word-of-mouth, advertising, direct mail, telemarketing, electronic mail, and the Internet. Viral marketing is a strategy that helps...
4. Read preview
...consumer behavior and advertising strategies, consumer racial pro ling,social marketing, target marketing of food and beverage products, Internet privacy,and marketing...Associate Professor of Advertising at the University of...
5. Read preview
...hasdramatically impacted the advertising industry. Over the past fewyears, demand for advertising space has surpassed availability...in urban markets, where Internet advertising is heavily con­centrated...detailedknowledge of their target customer profile? Did they...to blow anentire year's marketing budget on a single ad...
6. Read preview
...based relationship marketing approaches are...web services, Internet access, free...basedpurely on advertising revenue.It is...one-to-one advertising or 'narrowcasting...advertisers can target their audience...carefullyanalyzed and used to target marketing campaigns. Some...may offer free Internet access (NetZero...
7. Read preview
...mes­sage, is the advertising. And advertisers want to...The best placeto place advertising is where the most eyeballs...People didn't come to the Internet for more of this featureless...array of micromarkets.Mass marketing to micromarkets is just...demographic segmentation and target marketing. Compa­nies that...
8. Read preview
...is directed toward advertising and target marketingin order...that interactive advertising is one of the fastestU...00ADgrowing aspects of the advertising industry. Originally...available only onthe Internet with a personal computer...
9.
E-Marketing
Read preview
...every major website features advertising: the long, thin banU...another site. Intheory, the Internet advertising model seems near perfect...see Chapter 7) you can target your ads so that theyare...of the most sophisticated advertising sites are the large,popular...
10. Read preview
Metric. Because the Internet is a more “measurableU...an ad to be effective, the target audience hasto be exposed...a given proportion of the target audience with the correctnumber...billboards. Finally, for Internet advertising, the specialistshould consider...
Back to top