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- Books(7,167)
- Academic journal articles(5,826)
- Periodical articles(64,738)
- Magazine articles(26,227)
- Newspaper articles(32,692)
- Encyclopedia articles(3)
1.
Internal Marketing: Directions of Management
Read preview
- Contributors:
- Publisher:
- Routledge 2000
- Subjects:
-
Marketing Channels
Marketing--Management
Market Segmentation
2.
Services Marketing Management: An International Perspective
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- Contributors:
- Publisher:
- Wiley 1999
- Subjects:
-
Service Industries--Marketing--Management
Customer Services--Marketing--Management
3.
Machiavelli, Marketing, and Management
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- Contributors:
- Publisher:
- Routledge 2000
- Subjects:
-
Management
Marketing
Machiavelli, Niccolao, 1469-1527
4.
Marketing Channel Development and Management
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- Contributors:
- Publisher:
- Quorum Books 1992
- Subjects:
-
Marketing Channels
Marketing--Management
5.
Doing Research Projects in Marketing, Management and Consumer Research
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- Contributors:
- Publisher:
- Routledge 2003
- Subjects:
-
Marketing Research
Management--Research
Consumers--Research
6.
Social Responsibility in Marketing: A Proactive and Profitable Marketing Management Strategy
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- Contributors:
- Publisher:
- Quorum Books 1992
- Subjects:
-
Marketing--Management
Marketing--Social Aspects
Green Marketing--Management
Social Responsibility Of Business
7.
Marketing Channel Management: An Instructor's Manual
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- Contributors:
- Publisher:
- Praeger 1996
- Subjects:
-
Marketing Channels
Marketing--Management
8.
Total Relationship Marketing: Marketing Strategy Moving from the 4ps-- Product, Price, Promotion, Place-- of Traditional Marketing Management to the 30rs-- the Thirty Relationships-- of a New Marketing Paradigm
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- Contributors:
- Publisher:
- Butterworth-Heinemann 2002
- Subjects:
-
Relationship Marketing
9.
Marketing Management: A Systems Perspective
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- Contributors:
- Publisher:
- John Wiley & Sons 1971
- Subjects:
-
Marketing
1.
Use of Innovation in Marketing Management of Slovak Business Enterprises
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- Contributors:
- Publication:
- Business: Theory and Practice, Vol. 14, No. 1, March 2013
2.
Relationship Marketing Management and Satisfaction/loyalty: Effects of Gender, Age, and Income
Read preview
- Contributors:
- Publication:
- European Journal of Management, Vol. 8, No. 3, 2008
- Subjects:
-
Consumers--Surveys
Probability Distributions--Analysis
Regression Analysis--Surveys
3.
A Conceptual Topic in Marketing Management: The Emerging Need for Protecting and Managing Brand Equity: The Case of Online Consumer Brand Boycotts
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- Contributors:
- Publication:
- International Management Review, Vol. 8, No. 1, 2012
- Subjects:
-
Brand equity
Boycotts
Social networks
Marketing management
United States
4.
'Give Me a Stadium and I Will Fill It' an Analysis of the Marketing Management of Stade Francais Paris Rugby Club
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- Contributors:
- Publication:
- International Journal of Sports Marketing & Sponsorship, Vol. 10, No. 3, April 2009
- Subjects:
-
Sports marketing--Methods
Market strategy--Planning
Brand image--Evaluation
Rugby football teams--Marketing
Rugby football teams--Management
5.
Attitudes toward and Stereotypes of Persons with Body Art: Implications for Marketing Management
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- Contributors:
- Publication:
- Academy of Marketing Studies Journal, Vol. 13, No. 2, 2009
- Subjects:
-
Consumer attitudes
Tattoos
Marketing
United States
6.
Risk Reduction and Informal Interpersonal Influence: Industrial Marketing Management Perspectives
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- Contributors:
- Publication:
- Akron Business and Economic Review, Vol. 21, No. 3, Fall 1990
- Subjects:
-
Risk Management--Research
Interpersonal Communication--Usage
Purchasing--Research
Purchasing Agents--Beliefs, Opinions and Attitudes
Purchasing--Management
Risk Perception--Usage
7.
Attitudes toward and Stereotypes of Persons with Body Art: Implications for Marketing Management
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- Contributors:
- Publication:
- Academy of Marketing Studies Journal, Vol. 13, No. 2, July 2009
- Subjects:
-
Universities and Colleges--Surveys
Body Piercing--Surveys
8.
A New Marketing Channel Management Strategy Based on Frequent Subtree Mining
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- Contributors:
- Publication:
- Communications of the IIMA, Vol. 7, No. 1, January 2007
- Subjects:
-
Data Mining--Methods
Data Mining--Management
Marketing Management--Methods
Marketing Management--Models
9.
The Importance of Trade Marketing on Management Relations in the Consumer Goods Industry
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- Contributors:
- Publication:
- International Journal of Business Research, Vol. 11, No. 6, November 2011
- Subjects:
-
Market Strategy--Evaluation
Distribution Channels--Management
Consumer Goods Industry--Management
10.
Availability and Perceived Value of Masters of Business Administration Degree Programs in Pharmaceutical Marketing and Management
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- Contributors:
- Publication:
- American Journal of Pharmaceutical Education, Vol. 76, No. 4, April 2012
1.
SaaS-Based Enterprise Marketing Management: Streamlining Documents and Processes for Maximum Sales and Marketing Effectiveness
Read preview
- Publication:
- CRM Magazine, Vol. 12, No. 3, March 2008
- Subjects:
-
Customer Relationship Management Software--Marketing
Advertising Effectiveness
2.
The Importance of 'Place' and 'Promotion.' (Marketing Management)
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- Contributors:
- Publication:
- American Banker, Vol. 150, October 9, 1985
- Subjects:
-
Bank marketing--Methods
3.
Affiliates Take Part in Technical Assistance Workshops: Phoenix, Atlanta Workshops Focus on Marketing, Management
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- Contributors:
- Publication:
- The Nation's Health, Vol. 38, No. 6, August 2008
- Subjects:
-
American Public Health Association--Conferences, meetings and seminars
Medical Personnel Training--Reports
4.
ABA School of Bank Marketing and Management: Re-Energize Your Efforts at the Premier Program for Bank Marketers
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- Publication:
- ABA Bank Marketing, Vol. 37, No. 1, January-February 2005
- Subjects:
-
Northwestern University--Curricula
Northwestern University--Services
Business Schools--Curricula
Business Schools--Services
5.
Marketing Risk Management
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- Contributors:
- Publication:
- Risk Management, Vol. 48, No. 4, April 2001
- Subjects:
-
Risk Management--Methods
6.
Marketing Risk Management
Read preview
- Contributors:
- Publication:
- Risk Management, Vol. 48, No. 4, April 2001
- Subjects:
-
Marketing
Risk management
Guidelines
Target markets
United States
7.
ABA School of Bank Marketing and Management May 15-22, 2012: Focused Education to Meet Today's Marketing Challenges
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- Publication:
- ABA Bank Marketing, Vol. 44, No. 1, January-February 2012
- Subjects:
-
Strategic Planning (Business)--Methods
Marketing--Methods
Banking Industry--Laws, Regulations and Rules
Banking Industry--Planning
8.
The Big Picture: Banks Today Are Demanding More of Their Marketers, and the Curriculum of the ABA School of Bank Marketing and Management Is Evolving to Keep Up with These Trends: An Interview with Dr. James Donnelly Jr., CFMP
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- Publication:
- ABA Bank Marketing, Vol. 36, No. 3, April 2004
- Subjects:
-
Donnelly, James H.--Interviews
Banking Industry--Officials and Employees
9.
The Maturation of MRM: Marketing Resource Management Is Growing Up-And Adding Muscle to ROI-As Companies Seek to Codify Strategies and Track Marketing Budgets
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- Contributors:
- Publication:
- CRM Magazine, Vol. 10, No. 8, August 2006
- Subjects:
-
Marketing
Return on Investment
10.
The 2011 ABA School of Bank Marketing and Management Deliver Valuable, Long-Term Benefits Including
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- Publication:
- ABA Bank Marketing, Vol. 43, No. 1, January-February 2011
1.
Lomak Purchases Jay to Expand Marketing, Management Services
Read preview
- Contributors:
- Publication:
- THE JOURNAL RECORD, May 22, 1996
2.
Parents' Guide: `I Got out All the Prospectuses I Had' ; Kate Longworth, a Marketing Management Student at Manchester Metropolitan University, Got Caught Up in Last Summer's Marking Fiasco. She Had Wanted to Do Business Studies at Sheffield University, but an E in Politics Forced Her to Think Again
Read preview
- Contributors:
- Publication:
- The Independent on Sunday (London, England), August 10, 2003
3.
Marketing & PR: Marketing Management's Record Six Months for New Business
Read preview
- Publication:
- The Birmingham Post (England), August 13, 2001
4.
FAPC to Host Advanced Marketing and Financial Management Workshop at OK State University
Read preview
- Contributors:
- Publication:
- THE JOURNAL RECORD, April 25, 2006
5.
New Man Is Right on Target; Marketing Firm Recruits Business Management Expert
Read preview
- Publication:
- Evening Chronicle (Newcastle, England), April 17, 2008
- Subjects:
-
Carphone Warehouse Group PLC
Specialty Stores
Target Marketing
6.
Internet Marketing Firm in Pounds 50m Management Buyout; in Association with BUSINESS Latitude Group Focuses on Expansion
Read preview
- Publication:
- Daily Post (Liverpool, England), December 24, 2007
- Subjects:
-
Ernst & Young L.L.P.--Mergers, acquisitions and divestments
Ernst & Young L.L.P.--Management
Accounting Services--Mergers, Acquisitions and Divestments
Marketing Industry--Mergers, Acquisitions and Divestments
Internet Marketing
Management Buyouts
7.
Breathe Fire into Business Minus Dragons; Neil Wellman, Senior Lecturer in Marketing, Cardiff School of Management, Uwic
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- Publication:
- Western Mail (Cardiff, Wales), September 17, 2008
- Subjects:
-
Business Schools
8.
Shirley-Based Print Management and Marketing; THRIVE
Read preview
- Publication:
- The Birmingham Post (England), March 26, 2009
9.
DARD Notes: Marketing Finished Cattle; Beef and Suckler Cattle Management
Read preview
- Publication:
- The News Letter (Belfast, Northern Ireland), January 5, 2002
10.
Wealth Management Is a Con Trick Invented by Marketing Managers
Read preview
- Contributors:
- Publication:
- The Independent (London, England), June 15, 2011
- Subjects:
-
Elop, Stephen
1.
Use of Innovation in Marketing Management of Slovak Business Enterprises
Read preview
- Contributors:
- Publication:
- Business: Theory and Practice, Vol. 14, No. 1, March 2013
2.
SaaS-Based Enterprise Marketing Management: Streamlining Documents and Processes for Maximum Sales and Marketing Effectiveness
Read preview
- Publication:
- CRM Magazine, Vol. 12, No. 3, March 2008
- Subjects:
-
Customer Relationship Management Software--Marketing
Advertising Effectiveness
3.
Relationship Marketing Management and Satisfaction/loyalty: Effects of Gender, Age, and Income
Read preview
- Contributors:
- Publication:
- European Journal of Management, Vol. 8, No. 3, 2008
- Subjects:
-
Consumers--Surveys
Probability Distributions--Analysis
Regression Analysis--Surveys
4.
Lomak Purchases Jay to Expand Marketing, Management Services
Read preview
- Contributors:
- Publication:
- THE JOURNAL RECORD, May 22, 1996
5.
A Conceptual Topic in Marketing Management: The Emerging Need for Protecting and Managing Brand Equity: The Case of Online Consumer Brand Boycotts
Read preview
- Contributors:
- Publication:
- International Management Review, Vol. 8, No. 1, 2012
- Subjects:
-
Brand equity
Boycotts
Social networks
Marketing management
United States
6.
'Give Me a Stadium and I Will Fill It' an Analysis of the Marketing Management of Stade Francais Paris Rugby Club
Read preview
- Contributors:
- Publication:
- International Journal of Sports Marketing & Sponsorship, Vol. 10, No. 3, April 2009
- Subjects:
-
Sports marketing--Methods
Market strategy--Planning
Brand image--Evaluation
Rugby football teams--Marketing
Rugby football teams--Management
7.
Attitudes toward and Stereotypes of Persons with Body Art: Implications for Marketing Management
Read preview
- Contributors:
- Publication:
- Academy of Marketing Studies Journal, Vol. 13, No. 2, 2009
- Subjects:
-
Consumer attitudes
Tattoos
Marketing
United States
8.
The Importance of 'Place' and 'Promotion.' (Marketing Management)
Read preview
- Contributors:
- Publication:
- American Banker, Vol. 150, October 9, 1985
- Subjects:
-
Bank marketing--Methods
9.
Parents' Guide: `I Got out All the Prospectuses I Had' ; Kate Longworth, a Marketing Management Student at Manchester Metropolitan University, Got Caught Up in Last Summer's Marking Fiasco. She Had Wanted to Do Business Studies at Sheffield University, but an E in Politics Forced Her to Think Again
Read preview
- Contributors:
- Publication:
- The Independent on Sunday (London, England), August 10, 2003
10.
Risk Reduction and Informal Interpersonal Influence: Industrial Marketing Management Perspectives
Read preview
- Contributors:
- Publication:
- Akron Business and Economic Review, Vol. 21, No. 3, Fall 1990
- Subjects:
-
Risk Management--Research
Interpersonal Communication--Usage
Purchasing--Research
Purchasing Agents--Beliefs, Opinions and Attitudes
Purchasing--Management
Risk Perception--Usage