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  • Books(28,637)
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1.
The Dynamics of Persuasion: Communication and Attitudes in the 21st Century
Contributors:
Publisher:
Lawrence Erlbaum Associates 2003 (2nd edition)
Subjects:
Persuasion (Psychology)
Mass Media--Psychological Aspects
Attitude Change
Read preview
...surprise here: A search for the keys to persuasion is surelyamong the most basic of human...somewhere out there lies the secret to persuasion?Who has not dreamed that he or she...socialinfluence?We may yet find the secret to persuasion or, failing that, we maysomeday understand...
2.
The Dynamics of Persuasion
Contributors:
Publisher:
Lawrence Erlbaum Associates 1993
Subjects:
Persuasion (Psychology)
Mass Media--Psychological Aspects
Attitude Change
Read preview
...Thompson(1975) noted:Persuasion is not an event in which a sender packages...3)Attempt to Induce a Change. Persuasion is characterized by the attempt ofone...0029. One way of differentiating persuasion from other formsof communication is...
3.
Resistance and Persuasion
Contributors:
Publisher:
Lawrence Erlbaum Associates 2004
Subjects:
Persuasion (Psychology)--Social Aspects
Opposition, Theory of
Read preview
...message. Participants' beliefs about persuasion and self-reported elab­oration...thought they werelow in resistance to persuasion (M = 5.18,SD = 1.65) than when...directresult of their beliefs toward persuasion. In fact, high-elaboration participantstended...
4.
Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want
Contributors:
Publisher:
AMACOM 2008
Subjects:
Business Communication
Persuasion (Psychology)
Influence (Psychology)
Success--Psychological Aspects
Success In Business
Read preview
...Donald Trump said, [Study the art of persuasion. Practice it.Develop an understanding...understanding, mastering andteaching persuasion and life mastery? The reason is that...degree. Who/what had failedme? If persuasion is the skill of success, why hadn...
5.
Attitudes and Persuasion: Classic and Contemporary Approaches
Contributors:
Publisher:
Westview Press 1996
Subjects:
Persuasion (Psychology)
Attitude Change
Read preview
...stirs their emotions. . . .Thirdly, persuasion is effected through the speech itself...400 years ago three aspects of the persuasion situation--the source,the audience...ago) that these featuresof the persuasion setting were given any systematic research...
6.
Persuasion: How Opinions and Attitudes Are Changed
Contributors:
Publisher:
Springer Publishing 1959
Subjects:
Persuasion (Psychology)
Read preview
...that will help explain thephenomenon of persuasion in a systematic way, as against the...enduring and compelling toresearchers.Persuasion studies and the practitioner of persuasionMany...apparentpart of everyday life. The study of persuasion is a notable excep­tion. Formalized...
7.
Cognitive Responses in Persuasion
Contributors:
Publisher:
Lawrence Erlbaum Associates 1981
Subjects:
Persuasion (Psychology)
Attitude Change
Read preview
...who began the first system­atic persuasion experiments during World War II and...havebeen assumed to play in producing persuasion, the traditional foci of attitudechange...been carefully applied to the study of persuasion. In that short periodof time, however...
8.
Persuasion in Advertising
Contributors:
Publisher:
Routledge 2004
Subjects:
Persuasion (Psychology)
Advertising--Psychological Aspects
Read preview
...persuasionThe elaboration likelihood model of persuasion is associated with Petty and Cacioppo...changing the direction of attitudes through persuasion, a more difficult task. The authors...• the peripheral route where persuasion is a form of short-term acceptance...
9.
The Power of Persuasion: How We're Bought and Sold
Contributors:
Publisher:
Wiley 2003
Subjects:
Persuasion (Psychology)
Read preview
Professions that rely on persuasion have developed bad reputations...Andadvertising is hardly the only persuasion-centered profession that hassuffered...which spells out techniquesfor persuasion and mind control, is a manual for...
10.
Persuasion: Greek Rhetoric in Action
Contributors:
Publisher:
Routledge 1994
Subjects:
Greek Literature--History and Criticism--Theory, Etc
Literary Form--History--to 500
Persuasion (Rhetoric)
Rhetoric, Ancient
Oratory, Ancient
Read preview
...seeing, in regard to each thing, what persuasion is possible, for this is the role of...second chapter of R.G.A. Buxton, Persuasion in Greek Tragedy: A Study of Peitho...first part of the trilogy associates persuasion with violence and mastery: Paris...
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