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1.
Shall We Dance?
Contributors:
Publication:
The McKinsey Quarterly, Autumn 2001
Subjects:
Bolshoi Theatre (Moscow, Russia)--Management
Moscow, Russia (City)
Theaters--Management
Printing Industry--Services
Ticket Brokers--Behavior
Lithography (Printing)
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...During most of its 225 years, Moscow's Bolshoi Theater had little concern for economics. In czarist and Soviet times, it didn't need to raise private money or to compete for government subsidies. Budgets were defined solely by artistic need; ticket prices were kept low to provide broad access to...
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