...importantsocial information across to the public.14 RichardStaelin of Duke University observes that clever ads...costs and benefits of going straight.In the 1980s Richard King Mellon Foundation and the Metropolitan LifeFoundation...
...Consumer Affairs, 16, 62-87.Mazis M. B., & Staelin R. (1983). Using information-processing principles...Public Policy and Marketing, 2, 3-14.Mazis M. B., Staelin R., Beales H., & Salop S. (1981)...
...The focus of these lectures ranges frombuilding specific responses through shaping, chaining andcoaching (Feeney,Staelin,O'Brien &Dickinson, 1982; Simek&O'Brien, 1981) to system wide applications (Abernathy...
...depicted the meaningof the brand) were remembered better than ads that did not integrate thebrand and the picture. Edell and Staelin (1983) found that recall for brandrelated information improved when pictures and copy contained the sameinformation...
...Is Not Necessarily Informative Richard E. Nisbett,Eugene Borgida...Consequences of Perceived Control Richard Schulz 13510. Social Perception...Information Seeking Behavior of Consumers RichardStaelin andJohn W. Payne 18513. Applying...
...Kwan Ng and M. Weissner (1974), and Richard Schmalansee(1981a). Three influential...0029, Robert Dolan (1987),Rajiv Laland RichardStaelin (1984), J. P. Monahan (1984U...
...Newbury Park, Calif.: Sage.Pratt, John, and Richard Zeckhauser. 1985.Principals and Agents: The Structure...Quarterly 19: 397–412.Punj, Girish, and RichardStaelin. 1983. “A Model of Consumer InformationSearch...
...William. 1967. Introductory Remarks to Accompany S.5. CongressionalRecord (January 11). Punj, Girish N., and RichardStaelin. 1983. A Model of Consumer InformationSearch Behavior for New Automobiles. Journal of Consumer Research (March...
...Potential of Picture Books, ” PublishingResearch Quarterly 7(Fall 1991): 63–76.Kim, Sang Yong and RichardStaelin. “Manufacturer Allowances and Retailer Pass-ThroughRates in a Competitive Environment, ” Marketing...
...Association,Chicago.Boulding, William, Kalra, Ajay, Staelin, Richard and ValarieA. Zeithaml (1993), A Dynamic Process...EuropeanBusiness School, no. 15, Rheingau.Buchanan, Richard W. (1996), The Enemy Within, Actions thatSelf...
......575-576. Edell, J.A., and R. Staelin. 1983. "The Information Processing...17, No. 2, pp. 69-88. Kolbe, Richard H., and Paul J. Albanese. 1996...pp. 27-59. Lutz, Kathy A., and Richard J. Lutz. 1978. "Imagery-eliciting......
......consumer behavior have met with little success (Bowers 1979; Hawkins 1977). Notable exceptions include a pilot study by Staelin (1978) and an experiment by Olson, Bisogini, and Thonney (1982) in which positive relationships were found between consumer......
......e.g., cigarettes, toxic products, appliances, prescription drugs; cf., Beltramini 1988; Bettman, Payne, and Staelin 1986), research on the effectiveness of alcohol warning labels is virtually nonexistent. Two recent exceptions are studies......
......10 years, cybercolleges win definitely be part of mainstream education. There's no escaping it," she says. RichardStaelin, director of the Duke program, is similarly optimistic. "This is a paradigm shift in education," he says......
......10 years, cybercolleges win definitely be part of mainstream education. There's no escaping it," she says. RichardStaelin, director of the Duke program, is similarly optimistic. "This is a paradigm shift in education," he says......
......575-576. Edell, J.A., and R. Staelin. 1983. "The Information Processing...17, No. 2, pp. 69-88. Kolbe, Richard H., and Paul J. Albanese. 1996...pp. 27-59. Lutz, Kathy A., and Richard J. Lutz. 1978. "Imagery-eliciting......
......consumer behavior have met with little success (Bowers 1979; Hawkins 1977). Notable exceptions include a pilot study by Staelin (1978) and an experiment by Olson, Bisogini, and Thonney (1982) in which positive relationships were found between consumer......
......e.g., cigarettes, toxic products, appliances, prescription drugs; cf., Beltramini 1988; Bettman, Payne, and Staelin 1986), research on the effectiveness of alcohol warning labels is virtually nonexistent. Two recent exceptions are studies......
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Selected periodicals
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