Bank Alfalah Attains Niche in Car Leasing. (Cover Story)

Article excerpt

* Bank Alfalah in past five years assumed a brand new identity plied with a spurred vision and revived commitment, following privatization of H. E. C B. In 1997. Since then, the board and d management of the Bank have implemented strategies and policies that carved distinct position for the Bank in the market place.

* The Bank's primary commitment is to understand and support clients' business objectives and financial needs. At Bank Alfalah all is ensured through constant restraining regimes. These regimes are geared towards professional development, advanced banking solutions and information technology

* In the arena of Consumer Banking Alfalah has carved a niche for itself in the market place, with its products like Car Finance, Rupee Travellers Cheques, Home and Car Loans for UAE based non-resident Pakistanis. The Bank is planning to launch its own credit cards in association with a world-renowned franchise during the year 2002.

Bank Alfalah in past five years assumed a brand new identity plied with a spurred vision and revived commitment, following privatization of H.E.C.B. In 1997. Since then, the board and management of the Bank have implemented strategies and policies that carved distinct position for the Bank in the market place.

In the pursuit of satisfying the shareholders and valued clients, the management laid foundations for implementation of new ambitious plans which aimed at consolidating the Banks financial position and creating a large and diversified business base.

The Abu Dhabi Group, a paragon of strength, played a pivotal role in helping the Bank cross major milestones as a single source financial service provider of Corporate and Retail banking solutions.

Alfalah's management, known for hard work, product innovation and dedication in so developing and modernizing the process that kept the Bank ahead of competition.

With a team of talented, service dedicated professional bankers, Bank Alfalah committed all its energies, resources and time towards catering to banking and financial needs of its valued clients.

PROFIT

Year  (Rs. in million)

1999           400,500
2000           400,750
2001           600,000

The performance of the Bank over the years remained such as excelled others even in the face of challenging economic conditions. This was the result of highly prioritized product portfolio, specifically tailored to suit discerning needs and preferences of highly valued customers.

The Constantly Evolving Service

As a result of further strengthening of the customers trust and bank's proactive, responsive solutions geared to market needs, Bank's valued clients will soon enjoy upcoming products like Monthly Income Plan, Credit Cards, Leasing ATMs, Phone Banking and Debit Cards.

The Bank's primary commitment is to understand and support clients' business objectives and financial needs. At Bank Alfalah, all is ensured through constant restraining regimes. These regimes are geared towards professional development, advanced banking solutions and information technology.

Built on clients' trust and Bank's performance, the resolve is to actively pursue enrichment of Pakistan's economy through highly sophisticated products and services customized to clients' needs. This is a reflection of the reinforcement of the Bank's vision to carve out a brighter future for Pakistan.

The vision is to become a leading financial institution, with a nichein areas where the Bank has a competitive advantage with complete banking solutions. The focus is on improving performance in each of the Bank's business to achieve consistent and superior returns for the highly valued clients and stakeholders.

Alfalah's mission is to maintain a competitive edge in quality banking, customer service and profit performance. The activities are geared towards making Bank Alfalah a responsible corporate citizen. …