Business Goes with a Clip, Clop

Article excerpt

When Stuart Jones returned to Stratford-upon-Avon after living in America for 12 years, one thing struck him as odd - there were no horse-drawn carriages taking tourists round the town.

But all that has changed since he set up Tally Ho! Carriage Company following expert business advice, courtesy of a Mustard Grant from Business Link at the Coventry and Warwickshire Chamber of Commerce.

Mustard is structured specifically to help start-up businesses and young companies.

'I lived in Vermont for 12 years and every city in the United States has horse-drawn carriages,' Stuart said. 'When I came back to Stratford, where I was born, there was nothing similar here which was surprising because it is the second biggest tourism town outside London.

'It took me a while to get all the permission from the council to start the business but it is going very well.

'Tourism is down 40 per cent in Stratford so I had to change my strategy and reduce the prices but it has worked.' The Tally Ho! Carriage Company has two pick up points, the grounds of Alveston Manor and Cox's Yard, for people to enjoy luxury tours lasting either 20 minutes or 45 minutes every day of the week weather permitting, or by appointment and the drivers give information on the places of interest. …