Manufacturing: Cluster Philosophy Theme of Seminars

Article excerpt

Business leaders in Staffordshire are being urged to discover more about the 'cluster philosophy' with the launch of ten interactive presentations by Staffordshire Learning and Skills Council.

Seminars to be held at the Skills Council's headquarters at Stokeon-Trent are designed to raise awareness, encourage communication and highlight opportunities that exist in the ten priority clusters signalled by Advantage West Midlands as drivers in the region's economic development. The ceramics industry has seen at first hand a number of companies deciding to invest in new technologies to gain a competitive edge and launch innovative new ranges.

Sue Evans, chief executive of the Ceramics Industry Forum, believes the cluster approach could well hold the key to a brighter future.

She said: 'The sector faces both competitiveness challenges and opportunities to break into new markets, two trends that will ultimately require design innovation and new ways of working. 'As the organisation at the heart of promoting best practice in ceramics, we are delighted that companies will have access to a cluster that is equally determined to build on existing skills through greater collaboration, new strategies and the introduction of world class production techniques. …