De la Salle GSB Benchmarks Corporate Social Responsibility

Article excerpt

De La Salle Professional Schools, Inc. Graduate School of Business (DLS PSI-GSB) recently concluded its first Research Conference on Corporate Social Responsibility (CSR), fostering the integration of CSR into higher business and management education.

Dubbed "New Trends in Business Ethics and CSR: A Research Conference on Corporate Social Responsibility and Human Development, the two-day forum, held at the RCBC Campus in Makati, aimed to discuss the collaborative efforts of the academe and different organizations in understanding and resolving the broad range of issues involving CSR, such as the electoral process, corporate social marketing, and CSR's integration with business goals.

Francisco F. del Rosario Jr., DLS PSI Executive Vice-President, served as Conference Co-chair, along with PLDT's CEO and President Manuel Pangilinan, who also heads the Philippine Business of Social Progress (PBSP), a non-profit foundation dedicated to promote the participation of the business sector in social development.

"Bringing together practitioners of CSR from various fields enables us academicians to communicate our perspective and research findings on how CSR can take its rightful place in business, and to elevate CSR by incorporating it in the pursuit of higher learning, del Rosario said in his conference overview.

"This conference underscores the role that the Philippines has assumed, a vocal proponent for regional and global CSR practices.. Whilst CSR may have found its roots in the developed world, it is in the developing parts where CSR may bear its most abundant fruit, Conference Co-Chair Manuel Pangilinan stressed.

Lending their research findings and views were business leaders, members of the academe, and delegates from government and non-government organizations. Bro. Louis DeThomasis, FSC, president of Saint Mary's University of Minnesota, was the Keynote Plenary Research Speaker. …