Ntl's Strategy for Next-Generation Broadband

Article excerpt

Ntl has recently launched a great leap forward in the market for broadband internet service provision, with an even greater capacity to send and recent data put within the reach of the majority of Britain's homes.

The aim is to make 10Mb its standard broadband access speed. Broadband customers will be able to choose a 10Mb service with a usage allowance to match their requirements. ntl will also offer a choice of broadband services with unlimited usage.

"Our broadband services will become amongst the most innovative in the world and certainly well ahead of anything else in the UK," said Simon Duffy, Chief Executive Officer of ntl. "This is a major step towards delivering Britain's digital future."

The new product strategy creates a set of "up to 10Mb as standard" cable broadband products with different bandwidth options to match usage plus a series of unlimited products at different speeds.

For the first time, a customer will be able to match speed, usage allowance and price to their individual needs. A new broadband user will be able to enjoy the same 10Mb speed as an experienced surfer and as their online expertise grows, simply move up to a higher allowance. Tools will be provided to allow customers to track their usage.

A 10Mb connection is ideal for those families with more than one PC and for those customers who want to cut the waiting time for content to download. It anticipates the development of the connected home and will encourage the creation of dedicated high-speed content.

By the end of 2006, the roll-out of this new product portfolio will be complete. …