Daily Herald Bucks Trend in Circulation

Article excerpt

Byline: Daily Herald staff and news services

From The Daily Herald reported a slight increase in circulation in the six months ending Sept. 30, bucking an industry trend of falling distribution.

Monday-Friday circulation climbed 468, or 0.3 percent, to 151,028, while Sunday circulation gained 618, or 0.4 percent, to 151,577, according to preliminary figures filed with the Audit Bureau of Circulations in Schaumburg.

Nationally, 18 of the 20 largest papers reported circulation declines, with some taking huge hits. The biggest decline was at the San Francisco Chronicle, where circulation fell 79,681, or 16.6 percent, to 400,906.

Circulation continued to decline at the Chicago Tribune, dropping 14,866, or 2.4 percent, to 586,122 daily, and 13,345, or 1.4 percent, to 950,582 on Sunday.

Among suburban competitors of the Daily Herald, the Northwest Herald in Crystal Lake reported an increase, while the Kane County Chronicle in Geneva reported a drop.

None of the city or suburban Illinois dailies owned by Chicago- based Hollinger International were included in the report.

Numbers for the Chicago Sun-Times were withheld pending completion of an audit; earlier reports were not available because of censure by the bureau following significant overstatement of circulation. …