THRIVE THROUGH CORPORATE SOCIAL RESPONSIBILITY: Turning Cartridges to Trees

Article excerpt

Thousands of trees are being planted thanks to a year-long campaign encouraging customers to recycle their empty printer cartridges.

The success of Cartridge World's campaign, Plant a Tree, Not A Cartridge has spread across the country thanks to the support of franchise holders including those in the West Midlands.

A national initiative has helped to prevent two million cartridges being dumped in landfill sites and 6,000 trees have been planted through the company working with RHS.

The environmentally-aware initiative has delighted Duncan Berry, Cartridge World's General Manager, who is now hoping a new campaign in 2006 will yet again capture the customers' imagination.

"There have been some real advantages for the business but it has also really helped raise people's awareness of what else can be done and how easy it is to recycle cartridges," said Duncan, who believes that the campaign has been a real eye opener for customers.

Each franchise holder has been encouraged to support the campaign which involves customers collecting stamps for each refill cartridge - eight stamps means a tree is planted"I suppose our approach is different than some companies because we are dealing with franchises. It is really their business and so we have to be there to offer support but with this campaign there has been a fantastic response and people have wanted to get behind it."

Experts believe that each year in excess of 40 million ink cartridges and 7 million laser toner cartridges are thrown into landfill sites. …