E-BUSINESS: Smart Thinking from Symbian Will Open Mobile Market; Greater Sales Performance Full Campaign Management Facility

Article excerpt

UK mobile phone software venture Symbian and US chip maker Freescale are to develop a blueprint of a smartphone for fast 3G wireless networks.

Symbian, jointly owned by some of the world's biggest mobile phone makers including market leader Nokia which is the main buyer of its software, said it expected handsets based on its "reference design" in 2007.

Symbian chief executive Nigel Clifford said the design, based on Freescale's single 3G phone chip, opens the market for mobile phone producers that currently lack the engineering strength to develop models on their own.

"We provide the core of the handset so that they can concentrate on design, features and the user interface. We anticipate a more level playing field," he added.

It means Symbian is helping small phone makers compete more effectively with big vendors, which are Symbian's shareholders.

Finnish electronics group Elektrobit has also developed a reference 3G phone based on Freescale's chip.

That would enable handset manufacturers to cut the development time of mid-tier 3G phones using Symbian's popular Series 60 phone software to less than nine months, compared with up to 18 months now. …