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Byline: Susanna Schrobsdorff; For Susanna Schrobsdorff's full interview go to xtra.NEWSWEEK.com

Joe Trippi

NEWSWEEK: You turned politics into a cybersport with Howard Dean's presidential bid, but that was two years ago. What's new in campaign technology?

Joe Trippi, political consultant: There are a lot more social-networking tools out there now than what we were using during the Dean campaign. Fund-raising is the one thing we know that the Internet does. The real issue is how do you use the technology for persuasion and organizing and social networking? We had a glimpse of that in 2003 and 2004 with meetups and offline organizing. Text messaging is going to be more important than ever in the next presidential race. We may be talking about the Great Text Messaging Campaign of 2008, not the Great Blogging Campaign.

Susanna Schrobsdorff; For Susanna Schrobsdorff's full interview go to xtra.NEWSWEEK.com

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