Entrepreneurship Case Method for the Small

Article excerpt

Byline: Fr. Emeterio Barcelon, SJ

THE management guru, Peter Drucker, preached that in a free economy you needed 10% of the economic participants as entrepreneurs. However, there are only 2% who are born entrepreneurs. He preached that this is not sufficient to make the economy prosper. Where will you get the other 8% that are missing. You just have to develop them through training. The business schools have provided this missing component for the big and large business. The MBA programs like Harvard in the US and Asian Institute of Management (AIM) here in the Philippines and the many other MBA programs that have sprouted have done a good job for big business and the rich. But here and in many emerging countries large business accounts for less than 30% or much less of the economy. The rest is provided by small and medium enterprises. What is need then is entrepreneurship training for the small and medium enterprises. The natural born entrepreneurs are not enough. But training is expensive and complicated. For many the best system, is the one promoted by Harvard, AIM, and other similar schools, the case method. The good news is that there are a number of Foundations and NGOs here interested in providing this kind of training for entrepreneurship.

The case method started with the casus conscientiae in the moral theology courses of the Church. Then it was adapted by the lawyers which became the precedent method in law. About the same time it was adopted for business by Harvard over a century ago. But unlike in moral theology or law where a correct answer is possible, in business there is no correct answer needed. The circumstances of a case will never happen again. The training consists in using the correct principles and analyzing the relevant circumstances to make the best decision and follow through on the effects of the chosen decision. …