Sky's the Limit for Photographic Firm; VENTURE: New Technology and Equipment Will Take Unique Aerial Pictures

Article excerpt

Byline: By Andrew Heath

AN INNOVATIVE photographer is hoping new technology will help him give his new firm the perfect lift-off.

Andy Sadler, managing director of Holbrooks-based Stardale Services, will use new equipment and computer technology to take aerial photographs.

But the 43-year-old, who runs his firm with his wife, Tracy, is planning to keep his feet firmly on the ground.

Indeed, Andy, of Wheelwright Lane, Holbrooks, won't need to move a muscle.

He has a 10 mega pixel digital camera, which can be raised to a height of 52ft using a 15-metre pneumatic mast, stabilised with guy ropes.

Once there, it can be controlled from the ground via a laptop, rotated through 360 degrees and can be panned up and down to give a complete view of the surrounding area.

The operator can also use a "live" image viewfinder to see exactly what will be captured before firing the camera shutter.

Rugby-born Andy said: "Traditionally, photography from height has been done from either light aircraft, or lifting platforms such as cherry pickers. …