LABOUR: H'BORO ADVERT NOT OURS; Party Denies Involvement with Sun Link

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Byline: LUKE TRAYNOR

THE Labour party today denied involvement with an internet advert which appeared to reference The Sun's coverage of the Hillsborough disaster.

The ad, which appeared as a sponsored clickable link on the right hand side of the page in some Google searches, stated: "You can't trust The Sun - Wrong on Hillsborough. Wrong on Labour".

It was apparently a link to the Labour's website following the newspaper's decision to publicly back the Tories.

But party officials denied being responsible for the advert and said they had no knowledge of or involvement with the online link.

The ad, which was captured and photographed by a member of a digital team from a UK national newspaper, now appears to have been taken down.

But it caused anger among Liverpool FC fans, unhappy the Hillsborough tragedy was apparently being used for political mileage.

The Sun is still hated by many people in Merseyside and not sold by some newsagents after it printed untrue allegations about Reds supporters in the aftermath of the Sheffield tragedy, in which 96 people died.

Some fans suggested yesterday a Labour supporter or an activist with enough finance may have been responsible for the advert.

Political commentators said it would be unprecedented for a ruling party to attack a newspaper months before a general election. …