All-Out Support for Tourism Urged

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MANILA, Philippines - Considered as the cornerstone of President Aquino's administration, tourism stalwart Samie Lim said that tourism needs all the support it can get to move forward and to realize its potential as a major player in the country's economic growth instead of getting bogged down by controversies.Lim, president of the Canadian Tourism and Hospitality Institute (CTHI) the first international franchise of the Vancouver-based Canadian Tourism College (CTC), said this in light of controversies hounding the promotion of the industry."There is a dynamic global tourism industry out there that continues to churn out opportunities for all of us. That is why we can't afford to be bogged down by these incidents. We have to move forward, and, at the same time, improve our skills so that we can keep up with the rest of our ASEAN neighbors. After all, according to Steven Covey, continuous self-improvement is a trait of a highly effective person, or in this case, sector," he said."We should move the tourism sector forward," Lim said.For his part, Lim has brought in Josiah Go's "8 Pillars of Growth Strategy Seminar" on December 2 at the Philippine International Convention Center where Lim offers free slot for association leaders.Lim believes that attending the said seminar will be a step in the right direction as the tourism sector reels from discouraging incidents like the Manila hostage-taking fiasco, the recent travel advisories and the re-branding row.Facilitating the said seminar is marketing guru and multi-award winner Josiah Go, who will reveal the latest secrets on maximizing profits for businesses - specifically those in tourism and hospitality enterprises.The topics of the "8 Pillars of Growth Strategy Seminar" are as follows: Attracting new users; Increasing usage; Increasing retention; Improving sales mix; Selling at a premium; Switching brands in your favor; Reducing costs; and, increasing asset utilization. …