Alternative Medicine Not Just for Mad Celebs

Article excerpt

Byline: LOWRI TURNER

THE notion that wearing a bracelet decorated with a hologram will increase your fitness is obviously ridiculous.

No wonder Sense About Science, an outfit that seeks to debunk modern medical myths, has put it on its annual mad celeb advice list.

But then the fact that both David Beckham and Kate Middleton, neither known for deep intellect, are fans of this bracelet had already alerted the rest of us that perhaps we should avoid the product.

So too the idea of sprinkling your food with charcoal, as practised by Sarah Harding of Girls Aloud to help her detox.

However, the general thrust of Sense About Science that only "evidence-based" medicine is of any value is both retrograde and contradicts the experience of millions. On the list of "treatments" the SAS trashes is homeopathy. While there may not be scientific studies to support it, many people have been genuinely helped by homeopathy.

To the parents of a baby with eczema, a condition that is difficult to treat with conventional evidence-based medicines, homeopathy can be an absolute miracle.

Scientists routinely dismiss the benefits of complementary medicine as "the placebo effect" as if this did not also underpin much of conventional medicine. …