Lake County Business Offers Wireless Internet Service

Article excerpt

Q:Describe your business. What do you do?

A: Unwired is a locally owned and operated Wireless Internet Service Provider (WISP). We provide high-speed Internet access to both residents and businesses throughout the Mundelein, Vernon Hills, Lake Zurich as well as other Lake County communities. We are one of the only fixed wireless broadband providers in the Mundelein area. Fixed wireless broadband is a network that delivers the Internet or broadband connection using radio waves instead of cable.Fixed wireless offers ahigh-speed solution in areas where the hard-line infrastructure hasn't been built out or hasn't been updated in decades.As the broadband signal is sent through the air, speeds aren't limited by older lines and data saturated cables.

Q: What made you start your business?

A: We were ready to put down roots. I had been in the fixed wireless industry for over 10 years, and have been a consultant and contractor for several providers through out the United States. Our family relocated seven times in 15 years and when we landed back in the suburbs in 2008, we knew it was for the long term. I could have continued to subcontract for other providers, however, after researching the area we realized the Mundelein community didn't have a fixed wireless provider.

Q: What has been the most difficult obstacle in running or starting a small business?

A: Getting the word out and introducing a new Internet solution.As a small business our advertising budget is limited, so we have to pick and choose where our dollars go.Then there's the whole concept of what is fixed wireless, and competing against the traditional hard line carriers everyone is familiar with. We do a lot of direct mail, have an online presence, www.unwired-isp.com. We have found that so far people love our service, and they do refer others to us, about 65 percent of our subscribers were referred by someone and only 20 percent have come from our direct mail efforts.So we'll keep trying different advertising methods as the budget permits, but most importantly take care of our current subscribers because the word-of-mouth is incomparable.

Q: What do you enjoy most about operating your business?

A: I like that I'm providing a service people need.A high-speed Internet connection is really a must-have for everyone:kids are doing their homework using the Internet, families are using social media and online phone services to stay connected from around the world, employees are able to work from home -- there is a great need for high-speed Internet connections, and I like that I can provide one that's affordable. …