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From October 27 through 29 in Louisville, Ky., the Green Industry & Equipment Expo (GIE+EXPO) will bring together professionals from throughout the Green Industry to view the latest outdoor power equipment, along with products for landscapes, gardens, outdoor leisure, light construction, and more. For more information about GIE+EXPO, visit

As in 2010, the Hardscape North America expo (HNA) will again co-locate with GIE+EXPO in 2011--further expanding the offerings and information available (for more information on the HNA portion of the show, see page 16).

In addition, The Professional Landcare Network (PLANET) will host its Green Industry Conference (GIC) in conjunction with GIE+EXPO. According to GIC Subcommittee Chairperson Philip Fogarty of Weed Man USA, GIC--which will be held Oct. 26-29--will provide the latest information on market trends, product and service innovations, and practical hands-on education that you can use to adapt your business to the new market.

"As we prepare to deliver PLANET'S 2011 Green Industry Conference, we do so mindful that many of you continue to struggle in this challenging economy," Fogarty stated. "Whether your business is large or small, you face pressure on margins, the need to minimize costs, increasing competition and demands from your clients."

According to Fogarty, companies can either hunker down and hope to survive or change business models to adapt to new market conditions."At PLANET, we think the choice is clear. It's time to grow," he stated."The fact is ... you can succeed in today's economy ... but not by doing the same things you've always done, the same way you've always done them. We'll show you how to change, we will show you how to evolve, we will show you how to grow."

GIC 2011 has a lot to offer, including workshops, educational sessions, forums, round-table discussions, demonstrations, and more.The following is an overview of the educational opportunities at GIC 2011. For additional information, visit


Wednesday, Oct. 26,

Louisville Marriott Downtown


9 a.m.-1 p.m.

Vegetative Green Roofs - How to Capture this Hot Opportunity (ticketed)

C. Merrill Moter III, Joseph & Joseph Architects Attendance is limited


Your Biggest Asset: Your People and How to Create Maximum Efficiency with your Existing Team (ticketed)

Jason Cupp, Kincaide, LTD.

1-5 p.m.

Safety Training That Works!

Rod Wolford & Beth Larson, FOF Communications

[Note: GIC is approved for PLANET Landscape Industry Certified recertification at 1 CEU per hour of instruction attended. PGMS and HNA educational sessions also qualify toward PLANET recertification.]

Thursday, Oct. 27,

Kentucky Expo Center

10:00 -11:15 a.m.

Concurrent Sessions

How to Use the iPad to Sell Clients on New Projects

Timothy P. Johnson, Penn State University

Creating Sustainable Landscapes with Efficient, Water Conserving Irrigation Systems and How They Can Make You Profitable!

Lynda Wightman, Hunter Industries, Inc.

How to Use Business in a Box to Reduce Costs Bruce Wilson and Tom Oyler, Wilson Oyler Group

The Art Science of Lawn Care Marketing

Panel Discussion

Creating a Customer-Focused Culture

Phil Harwood, Landscape Industry Certified Manager, Pro-Motion Consulting, LLC

The Seven Habits of Highly Successful CEOs

Jeffrey Scott, Landscape Success Systems

The Advantage of Great Systems

Mike Rorie, GIS Dynamics

Don't Ask for Referrals!

Clifton Pieters

Leadership: Advancing to the Next Level

(Liderazgo: Avonzando Hacia el Proximo Nivel)

Session will be presented in Spanish


1:30-2:45 p. …