More Local Trademarks Expected with Membership in the Madrid Protocol

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MANILA, Philippines --- Applications for trademarks registration by Filipinos and multinational firms filed in the country are now automatically filed in other countries following the Philippines membership of the Madrid Protocol.

Intellectual Property Office of the Philippines (IPOPHL) secretary-general Ricardo R. Blancaflor has announced the country's membership of the Protocol Relating to the Madrid Agreement Concerning the International Registration of Marks (Madrid Protocol) with the deposit of the instrument of accession with the World Intellectual Property Organization (WIPO) on 25 April 2012. President Aquino signed the instrument of accession on 27 March 2012.

The Philippines is the first country to accede this year and is the 85th Contracting Party to the Protocol. With the accession, applications for trademarks with the IPOPHL are already considered filed in other countries that acceded to the Madrid Protocol.

"There is no need for a Filipino firm to apply for trademarks in other countries," explained IPOPHL director-general Ricardo R. Blancaflor.

Foreign businesses interested in establishing their businesses in the Philippines will be encouraged by the ease in protecting their marks in the country, Blancaflor said.

More importantly, accession to the Madrid Protocol will help Filipino entrepreneurs to protect their brands as they expand into international markets since financial and administrative costs are considerably reduced.

"The Madrid Protocol eases the cost of doing business for foreign investors and facilitates exporting of businesses for Filipino entrepreneurs," he said. …