IDG Expands Amplify Social Marketing Operation: Four New Service Elements Added to the Mix

Article excerpt

As business buyers turn to a greater array of sources for educating themselves on purchasing decisions, particularly through social networks, b-to-b marketers have followed suit by looking for broader campaigns that go way beyond simple branding placements. As a result publishers are building out suites of marketing services groups to meet this demand. IDG's Amplify service, which focuses on social marketing tactics, has expanded its product line with four new services.

SOCIAL NOW A KEY COMPONENT OF BROADER CAMPAIGNS

Amplify, which launched about four years ago as a way to build social elements into display advertising, has grown to include social web monitoring and intelligence, community threading and custom content creation.

Late this past summer, the company announced the addition of four new service elements and packages.

SOCIAL PULSE: A mobile-based service that creates a mobile "player" that features social integration, polling and other custom content generation.

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IGNITE: A social marketing service timed with a major announcement or other event-related launch or release to amplify the message

KNOWLEDGE VOAULTVOULT EXCHANGE: A 3-month program centered on video-based presentations supplemented with live Twitter chats, pages on Facebook, LinkedIn, Twitter and YouTube, and threaded discussion on the video page. …