Max Muscle Sports Nutrition Opens First Area Store in Arlington Heights

Article excerpt

An interview with Hal Zabrin, owner of Max Muscle Sports Nutrition in Arlington Heights.

Q: Describe your business. What do you do?

A: is a health and nutrition store. We sell dietary supplements, including proteins, pre- and post-workout products, nutraceuticals, weight loss and hormone support. We offer personalized meal planning blueprints through our proprietary software. We offer free nutrition consulting and body mass testing, all done by our staff of certified nutrition coaches.

Q: What made you start your business?

A: This is a business that supports our family lifestyle. My three sons that are involved with me in the business live very healthy lives. They have been able to make great personal and athletic gains through working out, eating right, resisting temptations that commonly affect people their age and also by supplementing their diet with healthy diet supplementation. I wanted them to learn firsthand about building a business and what that entails and the dedication needed to be successful. This is a growing industry, and the opportunity to be the first Max Muscle Sports Nutrition in the area was something we could be involved with as a family. Also, I have a lifelong friend Lou Again that is very knowledgeable about the nutrition industry through previous investments and jobs and was looking to get back into the business. Lou is the store manager and my main business consultant.

Q: How is your family involved with the business?

A: My son Jeff works remotely from school at ISU. He handles the social media outreach. He comes back to town about every third weekend and works in the store. My son Matthew works after school and on the weekends while going to Harper College. My son Jameson also is a student at Harper and works only on the weekends. We all work outside of the store doing nutrition seminars at fitness centers, schools and any other organizations that promote health and nutrition.

Q: What has been the most difficult obstacle in running or starting a small business?

A: For me the most difficult obstacle is time allocation that is needed to start and build a new brand in a new market. The Max Muscle Sports Nutrition brand is well known west of the Mississippi but not very well known yet in the Midwest. I have partnered with the company to develop here in Arlington Heights the concept of educating through guidance and selling of nutrition products. …