Four Ways to Invest in Social Media, Technology

Article excerpt

In the past few years, Ive had many conversations with small, mid to large businesses who will tell me theyve spent hundreds of thousands of dollars on national ad campaigns, brochures and the like. But when the tables turn to incorporating social media and technology into their business and marketing strategies, theyll balk at spending money.

Companies seem to have no problem spending money on traditional methods, but when it comes to social media, they somehow cant get their wallets open. While you may be able to use Facebook or Twitter for free, advertising, engaging, and tracking are not. And in my line of work, time is money!

Your social media presence doesnt have to break the bank, and it doesnt have to consume your every waking moment. But it does require a small investment on your part.

Here are four things you can do to ensure your social media efforts will gain traction:

1. Have a Strategy: Take the time to develop a social media strategy that will work for your brand dont just wing it. Gather your team to brainstorm and come up with ideas, have a focus group, find out whats new, read the latest case studies, and learn whats trending. Find companies who are social savvy and are gaining momentum online and apply those principals to your social road map. Research is one of the best investments you can make because you arent reinventing the wheel. Youre taking something that has worked and making it your own. In doing this, youre saving time by not guessing, and increasing the probability that youll have good results because its worked elsewhere.

2. The Right Social Tools: There are so many social media and technology tools available to assist you in your everyday social media efforts. Investing in the right social media programs and applications is extremely advantageous, and wont break the bank. There are platforms you can use to create custom apps, run promotions, manage mailing lists and monitor engagement, share content and much more. …