GMA Network Claims Ratings Lead

Article excerpt

GMA Network, Inc. (GMA) yesterday claimed it maintained dominance over competing stations in nationwide ratings in January, based on data from more widely recognized ratings service provider Nielsen TV Audience Measurement.

For the period January 1 to 31 (January 27 to 31 based on overnight data), GMA registered an average total day household audience share of 33.1 percent in National Urban TV Audience Measurement (NUTAM), ahead of ABS-CBN's 32.4 percent, and TV5's 15.7 percent.

The channel ranking remains the same in the viewer-rich areas of Urban Luzon and Mega Manila, which represent 76 and 59 percent, respectively, of the total urban television households in the country.

GMA led across all dayparts in the two areas particularly important to advertisers, most notably in the afternoon block, where it led competition by double digits.

In Urban Luzon, GMA scored a 36.9 percent total day household audience share average, up 8.4 points from ABS-CBN's 28.5 percent, and up 21.4 points from TV5's 15.5 percent.

GMA also ruled over rival networks in Mega Manila with an average total day household audience share of 37.9 percent, ahead of ABS-CBN's 26. …