Survey: Filipinos Embrace 'Mobile Life'

Article excerpt

More Filipino consumers are moving into the "mobile life" with increasing usage of mobile devices and majority of them consider mobile phones their most important piece of technology, the latest market survey by TNS showed.

According to the "Mobile Life 2013," a survey conducted by world's leading customized research company TNS that looks into the mobile lifestyle and usage of 38,000 respondents globally including 500 Filipinos, technology is changing and shaping consumers' mobile usage and expectations among Filipinos.

The survey examines how people are interacting through their mobile devices and takes a peek at their mobile lifestyle.

Of the 500 sample survey conducted for Metro Manila from November, 2012 to January this year, 64 percent of respondents believe that a mobile phone is their most important piece of technology. This is higher than the 54 percent average across 43 countries surveyed by TNS.

In terms of device ownership, the survey showed that a typical Filipino household owns at least 4.6 percent of the following devices: A mobile phone (89 percent), smartphone (53 percent), tablet (14 percent), desktop (30 percent), laptop/netbooks (37 percent), and smart TV (4 percent). …