Section 4: Publishing Technology

Article excerpt

ADVERTISING/CRM SYSTEMS

Media Services Group

One Landmark Square

8th Floor

Stamford, CT 06901

Phone: 800.234.4674

Fax: 203.921.1791

Web: www.msgl.com

Contact: Lee Pierce, VP, Sales

Email: sales@msgl.com

COMPANY OVERVIEW

Media Services Group specializes in innovative software solutions, helping publishers run more competitive and profitable businesses.

OFFICES WORLDWIDE

Los Angeles

Seattle

Phoenix

Houston

Stamford

London

Elan Ad[TM] is the proven standard in ad sales and billing software. It is used by many of the world's largest and most successful publishers to manage print and online ad sales, sponsorships and other ad-based revenue streams. It is consistently chosen for its proven ability to help integrate, automate and streamline the complexities of advertising businesses.

SOME KEY FEATURES

Elan Ad is unmatched in both flexibility and depth and breadth of functionality. Thousands of publications depend on it to:

* Maintain integrated client and prospect databases

* Manage materials and production workflow

* Build and sell multimedia packages

* Create flexible billing schedules

* Track advertising orders from opportunity to proposal to production

* Bill ads in print and online

* Build and bill classified ads

* Calculate and validate rates and contracts for any number of publications

* Provide detailed reports for sales, production and accounting

* Monitor order status, production requirements, problem accounts

* Improve credit & collections

* Track competition and provide market share analysis

* Analyze business trends

* Provide detailed forecasts

* Streamline communication between ad sales, internet sales, accounting and production

INNOVATION

Media Services Group continues to lead the publishing software marketplace with new approaches to common challenges in business process and workflow. Order-to-Print (OTP) is the first & only software solution to offer complete integration of:

* Online ad portal

* Advertiser catalog and self-service

* Automated ad trafficking

* Order processing and billing

* Flat planning and page imposition

* Digital integration to printers and online

* Direct integration with ad servers such as Double-click

INTEGRATION

Elan Ad is one component of a larger, integrated suite of publishing and event management modules including:

* Advertising Management

* Online/Web Advertising

* Conference and Exhibition Management with Floor Planning

* Circulation Fulfillment

* Newsstand/Single Copy Sales

* Book Publishing

* Rights & Royalties

* Inventory and Warehouse Management

* Print & Online Directory Publishing

* Membership

* CRM

* Accounts Receivable

* Credit & Collections

* Purchase Orders

* Job Costing

* Accounts Payable

* General Ledger & Fixed Assets

* Mobile access with Elan.Web

* Salesforce.com[R] Integration

These modules can be implemented in any combination and installed on-site or hosted via the internet.

FOCUS ON RAPID, MEASURABLE ROI

Helping drive and sustain profitable growth is a hallmark of Media Services Group software and services. Significant ROI is typically found in:

* Reduction of expense via process integration and automation

* Increasing customer retention and loyalty by leveraging technology

* Identification of opportunities for strategic company growth

CUSTOMERS

Media Services Group provides software and services to hundreds of publishing businesses of all shapes and sizes, across five continents. …