Tech Guru Dale Reistad Will Head Electronic Funds Transfer Group

Article excerpt

WASHINGTON -- Dale L. Reistad, a leading figure for decades in the field of banking technology, will be the next president of the Electronic Funds Transfer Association.

Mr. Reistad, who turns 53 this year, was hired on Wednesday to succeed William Moroney as head of the professional staff of the association, a trade group based here that was founded in 1977 and is composed of more than 150 banks, vendors, and retail firms. Mr. Reistad will take over on Oct. 14. The group is active in promoting the application of electronic-based payments systems, including automated teller machines, retail point-of-sale, and wholesale banking systems.

Mr. Reistad said in a telephone interview from Boston that he was pleased to be joining the association. "The EFTA has emerged as a strong trade group," he said. "I've admired the work they've been doing."

Larry Linden, current chairman of the trade group and president of the plastic card manufacturer, Thorn EMI Plastics, said Mr. Reistad's background and international reputation in banking technology would contribute to the future growth of the trade association.

The transition reflects the maturing of the young trade group. Mr. Moroney, who has built a Washington reputation as a builder of special interest groups in the financial field, is moving on to take over the National Automated Clearing House Association -- a group, many observers feel, in need of a manager. …