City Slickers: Eidosh; Lara Croft Makes Bosses Multi-Millionaires

Article excerpt

CYBERBABE Lara Croft has become the darling of the stock market.

The star of the phenomenally popular Tomb Raider series of computer games has transformed the fortunes of parent company Eidos.

Last night shares in Eidos closed up 12 per cent on the back of an optimistic report by City analysts Goldman Sachs.

Their steady rise over the last year has made multi-millionaires of all six of the firm's board of directors

And that looks only the beginning - the serious bucks could be just around the corner.

Last September Eidos shares were changing hands for 660p. Last night they closed up 395p at a shade over pounds 36 per share.

The rise came after a very bullish report by City advisers Goldman Sachs put a price tag of pounds 53 on each share.

That was despite reporting that Eidos had turned in a "dreary" performance in its first quarter, which doesn't take into account the lucrative Christmas period when Eidos makes the bulk of its cash. Biggest winners are chairman Ian Livingstone and chief executive Charles Cornwall.

Livingstone's 536,581 shares and Cornwall's 570,581 shares mean that each director is now worth around pounds 20 million on their holding of ordinary share alone.

But they each have more than 100,000 incentive shares too, which could bring them tens of millions of pounds more in the years to come. …