Focus Groups Prove Lakewood Streams Hits Mark

Article excerpt

Exactly what are today's move-up buyers looking for in new construction?

To get the most up-to-the-minute answer, Lakewood Homes recently conducted a series of focus groups involving a total of 22 couples currently shopping the Chicagoland marketplace. The participants came from a wide variety of towns and were equally diverse in terms of age, occupation and marital status.

After engaging in a broad overview of local builders, their current product lines, marketing strategies, and more, the couples came up with a wish list of four musts for move-up shoppers. According to that list, the ideal move-up home features:

- Great overall location

- Good schools

- Efficient plans

- Incomparable value

This was particularly good news for Hoffman Estates-based Lakewood Homes, developers of Lakewood Streams, a new 134-home single-family community in Streamwood.

"Based on the focus group results, Lakewood Streams scored extremely high on all four measures. …