DPIA Plans a Variety of Events for Annual Conference

Article excerpt

FAIRFAX, Va.--According to officials from the Digital Printing and Imaging Association (DPIA), using new digital printing technology, publishing art is now fast, easy and cost effective.

To help artists, gallery owners, framers and printers take advantage of this technology to develop an additional revenue stream, DPIA is offering "Fine Art Publishing with Giclee Printing." This tutorial and panel discussion takes place April 7 in Atlanta.

"Fine Art Publishing with Giclee Printing" is one of 50 educational sessions to be presented at DPIA 2001: A Digital Odyssey, the association's ninth-annual Conference & Exhibit that takes place April 4. The tutorial and panel discussion will define and discuss the technical and marketing skills necessary to successfully publish and sell limited edition giclee fine art prints, according to DPIA officials.

This program is a key component of a seven-hour track devoted entirely to digital fine art printmaking and will cover the aesthetic and business considerations of producing limited-edition artwork, including how to determine edition size, choice of media (canvas vs. paper) and pricing.

Central to "Fine Art Publishing with Giclee Printing" is an easy-to-understand overview of giclee printing technology, with special emphasis given to managing the proofing process and achieving quick color approval.

Traditional and innovative marketing approaches, including the basics of e-commerce, will be discussed along with ways to increase sales opportunities by developing a full product line.

Following the presentation, industry professionals involved in different aspects of of creating and marketing fine art will share their views and experiences.

Panel members include Julie Helgren, an artists' agent/representative and principal of Julieco of Sarasota, Fla. …