FrameMica Expands, Introduces New Products

Article excerpt

With an array of new products and a new product facility, FrameMica continues to grow

Since its inception in 1979, FrameMica of Bohemia, N.Y., has been an innovator in the art and framing field. The company has seen steady growth through new product introductions and by following a mission of "doing everything possible to help our customers succeed." The company, which currently manufactures more than 2,000 styles of moulding, has sold more than $1 billion worth of FrameMica moulding and has grown to occupy four facilities in New York. The company recently purchased 10 acres of land for a new 100,000 square-foot, state-of-the-art manufacturing facility. In January, FrameMica purchased and relocated a Canadian moulding mill that was a former supplier to its home on Long Island.

Friends From The Neighborhood

Gene Eichner and Gordon Van Vechten, co-chairmen of FrameMica, founded the company. Before they were partners, they were neighbors who found they had a mutual desire to go into business for themselves. Eichner was in sales, and Van Vechten was a professional draftsman. Eichner's late father-in-law, who had a wall decor business, encouraged them to open a frame shop because of its low start-up costs. So in 1969, with $4,000 in hand, they opened up a retail framing business.

Soon the business began to offer wholesale framing to the trade. For 10 years, the business grew. One day a big customer asked if Van Vechten would reframe, with more durable moulding, pieces of lacquer and aluminum-framed art that were damaged during transport. "At about the same time my wife had designed a piece of mica furniture for our home," said Eichner. "When Gordon and I saw it we realized that mica would be a terrific material for contemporary mouldings," After months of trial and error, FrameMica moulding was invented and FrameMica Company was born.

Today FrameMica boasts not only its "mica" mouldings but a variety of other mouldings as well. "We've grown dramatically because we've been able to offer much more than simply `mica' mouldings. Our largest sellers are now silvers, golds and woodtones. Our emphasis on design prompted us to forge an alliance with Carolyn Kinder, who is designing mouldings under the name The Kinder Collection for FrameMica. …