The Power of Word-of-Mouth Networking. (Be Our Guest)

Article excerpt

I've been meaning to communicate with you about this for some time and just haven't gotten to it. I wanted to let you know that I enjoyed the short article on Jennifer Blefko and Jan Milam's On-Site Creations business in your July issue of Framing Business News.

I am coming up on my third year anniversary of starting a framing business with the same concept [a mobile business with no shop], and so far, the most effective promotional vehicle for me has been membership in a Business Network International (BNI) chapter.

Since I am going into the homes of my clients, the level of confidence and trust they have in me before I ever walk in the door is of greater importance, I believe, than if they were walking into a frame store. I just think it requires a greater comfort level to invite someone to your home.

And I find that word-of-mouth has a much greater impact on a potential client's level of confidence in my service than traditional advertising can achieve. So, word-of-mouth has been critical to my business, and membership in a BNI chapter provides a structured approach to developing word-of-mouth business.

If you would like to learn more about this, feel free to call me or visit BNI's international Web site at www.bni.com.

Keep up the good work on the magazine!

Marvin Palmer
Palmer Custom Framing
Nashville, Tenn.

Editor's Note: I was curious about Marvin's advice and logged onto the BNI Web site to see what it's all about. Here's what I found:

BNI is a business and professional networking organization that allows only one person per profession to join a chapter. …