Parents or Pop Culture? Children's Heroes and Role Models

Article excerpt

One of the most important features of childhood and adolescence is the development of an identity. As children shape their behavior and values, they may look to heroes and role models for guidance. They may identify the role models they wish to emulate based on possession of certain skills or attributes. While the child may not want to be exactly like the person, he or she may see possibilities in that person. For instance, while Supreme Court Justice Ruth Bader Ginsberg may not necessarily directly influence girls and young women to become lawyers, her presence on the Supreme Court may alter beliefs about who is capable of being a lawyer or judge (Gibson & Cordova, 1999).

Parents and other family members are important role models for children, particularly early on. Other influences may be institutional, such as schools, or cultural, such as the mass media. What kind of heroes a culture promotes reveals a great deal about that culture's values and desires. Educators not only can model important behaviors themselves, but also can teach about values, events, and people that a culture holds dear.

Television, movies, computer games, and other forms of media expose children to an endless variety of cultural messages. Which ones do children heed the most? Whom do children want to be like? Do their role models vary according to children's ethnicity and gender? Finally, what role can educators play in teaching children about role models they may never have considered?

This article examines the impact of the mass media on children's choices of heroes and role models. The authors address the questions posed above in light of results from a survey and focus groups conducted with children ages 8 to 13.

THE MENU OF POP CULTURE CHOICES

Television and Film for Children

Male characters--cartoon or otherwise--continue to be more prevalent in children's television and film than female characters. Gender-stereotyped behaviors continue to be the norm. For instance, male characters are more commonly portrayed as independent, assertive, athletic, important, attractive, technical, and responsible than female characters. They show more ingenuity, anger, leadership, bravery, and aggression, and they brag, interrupt, make threats, and even laugh more than female characters do. In fact, since male characters appear so much more frequently than female characters, they do more of almost everything than female characters. Also, while the behavior of female characters is somewhat less stereotypical than it was 20 years ago, in some ways male characters behave more stereotypically than 20 years ago (for instance, males are now in more leadership roles, are more bossy, and are more intelligent) (Thompson & Zerbinos, 1995). These gender-stereotyped images, and the inflexibility of male characters' roles, make for a restricted range of role models.

Parents, educators, and policymakers are also concerned about the aggressive and violent content in children's programs. Gerbner (1993) studied the violent content of children's programs and observed that "despite all the mayhem, only 3.2% of Saturday morning characters suffer any injury"; thus, children do not learn about the likely consequences of aggressive action. In children's shows, bad characters are punished 59 percent of the time. Even more telling, good characters who engage in violence are punished only 18 percent of the time. The characters that might be the most appealing to kids--the heroes and protagonists--rarely feel remorse, nor are they reprimanded or impeded when they engage in violence (National Television Violence Study, 1998). The authors found that 77 percent of the children surveyed watch television every day. Thus, many children may be learning to use violence as a problem-solving tool.

Characters in animated films also tend to follow stereotypes. While some positive changes in the portrayal of ethnic minority and female characters can be noted, both groups often remain narrowly defined in children's animated films. …